TrustRadius

Influ2 vs. Primer (SayPrimer)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Influ2
Score 10.0 out of 10
Mid-Size Companies (51-1,000 employees)
Influ2 is a first person-based marketing platform, presenting a new approach to account-based marketing. The solution enables B2B marketers to target chosen decision-makers, capture their intent, and track engagement at the individual level. The company boasts 75+ enterprise and medium-sized clients globally, including Fortune 500 B2B enterprises such as NVIDIA, Capgemini, and Episerver. Influ2 runs offices in NY and CA, with 50+ employees on board. Influ2 platform allows users…N/A
Primer (SayPrimer)
Score 0.0 out of 10
N/A
Primer aims to maximize revenue for B2B companies by enabling them to reach their highest-value prospects across all channels, including outbound, paid social, and direct mail. Primer cleanses and combines B2B data from 12 high quality B2B data sources (such as Apollo, ZoomInfo, and People Data Labs), making it instantly available to revenue teams. With Primer’s audience builder, marketers can build hyper-targeted qualified audiences and reach them simultaneously across ad platforms…N/A
Pricing
Influ2Primer (SayPrimer)
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Influ2Primer (SayPrimer)
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsPricing is based on the number of people targeted by a client.—
More Pricing Information
Community Pulse
Influ2Primer (SayPrimer)
Features
Influ2Primer (SayPrimer)
Engagement
Comparison of Engagement features of Product A and Product B
Influ2
8.9
Ratings
9% above category average
Primer (SayPrimer)
-
Ratings
Automated routing and prioritization10.00 Ratings00 Ratings
Customer interaction histories7.30 Ratings00 Ratings
Engagement data tracking9.60 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Influ2
9.7
Ratings
22% above category average
Primer (SayPrimer)
-
Ratings
Ad campaign creation9.70 Ratings00 Ratings
Display advertising10.00 Ratings00 Ratings
Social advertising9.70 Ratings00 Ratings
Ad reporting and analytics9.30 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Influ2
10.0
Ratings
20% above category average
Primer (SayPrimer)
-
Ratings
Behavioral visitor segmentation10.00 Ratings00 Ratings
ABM sales intelligence10.00 Ratings00 Ratings
ABM Integrations
Comparison of ABM Integrations features of Product A and Product B
Influ2
10.0
Ratings
18% above category average
Primer (SayPrimer)
-
Ratings
Automated workflow & orchestration10.00 Ratings00 Ratings
User Ratings
Influ2Primer (SayPrimer)
Likelihood to Recommend
9.7
(0 ratings)
-
(0 ratings)
User Testimonials
Influ2Primer (SayPrimer)
Likelihood to Recommend
We’ve seen a huge engagement boost in our person-based campaigns, compared to traditional ABM campaigns.
Tinesh Kumar | TrustRadius Reviewer
Tinesh Kumar
Internet Marketing Manager
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No answers on this topic
Pros
  • Account Based Marketing Ads
  • Impressions recording
  • Detailed report of each ads and campaign
  • Campaign tracking
  • Easy UI
Anal Patel | TrustRadius Reviewer
Anal Patel
Account Based Marketing Intern
Read full review
No answers on this topic
Cons
  • We don’t see the real time spend in the product and need to work with a custom LookerStudio
Verified User
Anonymous
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No answers on this topic
Alternatives Considered
Great for creative ad management, as their high-quality creative studio helps you match the most effective creative assets with campaign KPIs on a platform-by-platform basis.
Verified User
Anonymous
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No answers on this topic
Return on Investment
  • We are using Influ2 to generate demand, identify the most engaged contacts from the target audience and pass them to sales. Since we offer a variety of products, Influ2 also lets us identify buyer intent in a particular product and reach out to the prospect with the right value.
Verified User
Anonymous
Read full review
No answers on this topic
ScreenShots

Influ2 Screenshots

Screenshot of Building a custom audience. Audiences are created by criteria or by uploading a list as a file, or by simply connecting a CRM systemScreenshot of Reviewing the audience. The list can be viewed and any edits can be applied as needed.Screenshot of Uploading banners. Banners in required dimensions can be added, and will be placed across Google Ads, LinkedIn, Facebook, Twitter, Yahoo, and other platforms.Screenshot of Uploading videos. Videos in required dimensions can be added and will be shared across media platforms.Screenshot of Tracking engagement across all the campaigns. Impressions, clicks, and visits of every person that has been reached across all the campaigns are tracked.Screenshot of Campaign performance. Campaign engagements are monitored from a dashboard.