InfiniGrow vs. Planful for Marketing

No coding is required
to detect all interactions throughout customer journeys and relate them to
results and expenses.

It may be used for
business analysis as well as determining social media indicators.

Incentivized

It is suited for larger organisations that have complicated marketing spend calculations. Where marketing spend is simple from a reporting perspective i assume this will be less useful

• It is an excellent option to obtain real-time information on our data, and discover the commercial impact of each marketing action instantly to allocate money to the most effective channels.

Incentivized

• Manage campaign spend
• Provide transactional details
• Allow you to move spend around

• I initially felt the InfiniGrow membership rates were excessive, but I've come to believe that they are warranted because the possibilities and job opportunities available are fantastic.

Incentivized

• Planful does not hold the budget therefore making it very difficult to compare when budgets are moved around
• Integration of data is not solid and fails
• The UI still is fiddly, example filter wont work, or when you switch screen views you need to refresh the URL again for it to work

InfiniGrow is one of the best solutions to
centralize corporate data, integrate with our CRM and implement marketing
automation to have a unified or consolidated view of our cost and performance
statistics in real time.

Incentivized

Have not used any other product

• Ideal for budgeting and forecasting by making forecasts to determine the best method for dividing marketing budgets and tracking plans against actuals to ensure goals are achieved.
• Allows users to view job progress and compare it to results at any time using the single dashboard.
• You can use GI to examine how much credit each department receives from each customer in the sales and marketing contribution.

Incentivized

• At this stage none, we are hoping less resources allocated to managing Planful