Image Relay Marketing Delivery keeps digital assets and product information in one place with the goal of supporting fast, seamless creation and delivery.
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Uptempo
Score 6.1 out of 10
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Uptempo is marketing planning software used by enterprise marketing teams to centralize campaign and budget planning, track spending, predict and monitor performance, and pivot plans in real-time to enable marketing agility.
Image Relay is perfect for a creative team that is putting out a lot of content and always creating more. It works great with freelancers and has customizable access for different groups of individuals. I have not seen the PIM side of things with Image Relay. Management chose a different system for our PIM but it was prior to learning about Image Relay. The system we have for PIM seemed more robust for syndicating to multiple channels, however, it does not have the collaboration a creative team needs as Image Relay does.
Although the Analytics part is already available it could be improved. So for now Allocadia is very recommended if you are looking for a data maintenance software but less appropriate as a analysis tool. Ask yourself what is it you are looking for (analysis or controlling) and for which purposes (management level or specialists). The costs are very resonable and an absolute Plus!
It's SO easy to create upload links and send them to people when you need materials from them. I love that you are emailed when someone uploads to a folder you created.
The support team is great at Image Relay too—I've rarely had any problems, but when I do or have questions they respond very quickly!
The AI tagging terms are too generic to really be helpful to us.
When we did our initial upload the system couldn't pull in old dates, so everything has a date of the day it was uploaded. It will be a while before searching by "most recent" works properly.
The hierarchy of programs/initiatives can be pretty clunky and cumbersome. While it probably works great for larger size, enterprise organizations, it does not always jive with mid size to smaller companies - it can feel very constrained.
There is currently no way to create a "flat" organizational structure of users. This can be very limiting for smaller-sized marketing organizations. Although I believe they are addressing this very soon.
I believe once all of our staff see how efficient Image Relay is in managing our digital assets, there will be no question that the cost vs. value will mandate continued use moving forward. It literally will pay for itself in saved staff time, I believe.
I am hesitant to comment on renewal in detail because we haven't been using the system for very long. But I am encouraged by the speed and ease of implementation, and look forward to getting to know the system better.
I didn't have to be trained to figure out how to use it, everything is straight forward which is important when you have a lot of external-facing users on this platform. The folders help you navigate what you have but I also use the search feature a lot if I'm not sure what I'm looking for.
Amazing. We are having a quick call once a week to be sure we are right on track. They answer all our questions right away and if they are missing something they will just find the answer and get back to us as fast as possible. There is no need to look elsewhere!
The decision really seemed to come down to the interface, the value, and the approach to innovating how the assets were stored and accessed. It was important to us that our DAM has plenty of features and options while also not being over-designed or overcomplicated. It needed to have a flow and logic to it so that we could do more while not being overwhelmed or lost in the product. In all of these areas, Image Relay really seemed to stand out among the rest.
We purposefully keep up with several technologies so we can give our clients a broad view of the landscape; however, we partner with select software platforms that excite us and excite our clients. Allocadia is not a full-blown MOPS / MRM platform (i.e., workflow, DAM, financials), but their point-of-view on performance management and quality of execution in their platform provides a best-of-breed approach that we are seeing more clients pursue than even two years ago.
We have been able to more effectively look at our buys and see how they are performing on an ROI basis. Previously our spend data and leads were in two different places but this has allowed us to combine them.
We have only been in the software for five months so I think we will continue to see the ROI impact as we build out reports. Right now we're still trying to find the reports that will help us the most in our optimization.
