iContact vs. Mailjet

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
iContact
Score 6.8 out of 10
N/A
iContact is an email marketing solution that was acquired by Vocus in 2012. The product is integrated with Facebook and Twitter and is aimed at SMBs with unlimited sending as a key feature.
$15
per month
Mailjet
Score 9.0 out of 10
N/A
Mailjet is an email solution designed for both marketers and developers. Mailjet allows them to create, send, and track marketing and transactional emails via a user interface or APIs. EMAIL MARKETING Mailjet’s user interface is available in 5 languages (English, French, German, Spanish, and Italian) and enables marketing teams to create, test, and send emails. Its drag & drop email builder helps users create responsive emails. The user management…
$17
per month
Pricing
iContactMailjet
Editions & Modules
1500 Users
$15.00
per month
2500 Users
$25.00
per month
5000 Users
$45.00
per month
Essential
$17
per month
Premium
$27
per month
Free
Free
Enterprise
Custom Pricing
Offerings
Pricing Offerings
iContactMailjet
Free Trial
NoYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsThe Essentials plan contains Mailjet’s core feature. Premium includes advanced features to leverage email strategy. A discount is available for annual billing.
More Pricing Information
Community Pulse
iContactMailjet
Features
iContactMailjet
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
iContact
6.6
Ratings
18% below category average
Mailjet
8.3
Ratings
5% above category average
WYSIWYG email editor7.00 Ratings10.00 Ratings
Dynamic content7.00 Ratings6.00 Ratings
Ability to test dynamic content5.00 Ratings00 Ratings
Landing pages7.00 Ratings00 Ratings
A/B testing5.00 Ratings5.00 Ratings
Mobile optimization7.00 Ratings10.00 Ratings
Email deliverability reporting7.00 Ratings10.00 Ratings
List management8.00 Ratings9.00 Ratings
Triggered drip sequences6.00 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
iContact
8.0
Ratings
4% above category average
Mailjet
10.0
Ratings
26% above category average
Dashboards8.00 Ratings10.00 Ratings
Standard reports8.00 Ratings10.00 Ratings
Custom reports8.00 Ratings00 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
iContact
7.0
Ratings
13% below category average
Mailjet
-
Ratings
URL Validation7.00 Ratings00 Ratings
Link Tracking7.00 Ratings00 Ratings
Image Validation7.00 Ratings00 Ratings
Inbox Display7.00 Ratings00 Ratings
Email Accessibility Tools7.00 Ratings00 Ratings
Spelling and Grammar Check7.00 Ratings00 Ratings
Spam Testing7.00 Ratings00 Ratings
Email Previews7.00 Ratings00 Ratings
Best Alternatives
iContactMailjet
Small Businesses
Vbout
Vbout
Score 9.9 out of 10
Vbout
Vbout
Score 9.9 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 9.4 out of 10
Emma by Marigold
Emma by Marigold
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
iContactMailjet
Likelihood to Recommend
8.0
(0 ratings)
9.0
(0 ratings)
Likelihood to Renew
3.4
(0 ratings)
-
(0 ratings)
Usability
8.0
(0 ratings)
-
(0 ratings)
Availability
9.0
(0 ratings)
-
(0 ratings)
Performance
8.0
(0 ratings)
-
(0 ratings)
Support Rating
9.9
(0 ratings)
-
(0 ratings)
Online Training
1.0
(0 ratings)
-
(0 ratings)
Implementation Rating
8.5
(0 ratings)
-
(0 ratings)
Product Scalability
7.0
(0 ratings)
-
(0 ratings)
User Testimonials
iContactMailjet
Likelihood to Recommend
iContact is a great option for small businesses. It doesn't have enough features to create the demands of a large corporation. Of course the price goes up exponentially with more subscribers, which would also make it beneficial for small businesses. If you have too many lists to add people to it can get a little crazy too.
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I raised a ticket. It’s been four days and they won’t reply. So I raised another ticket asking why they are not replying. The issue was quite urgent. Then in a very short time, I saw the ticket was closed. So they have time to close my ticket, but they don’t have time or they don’t want to reply to a ticket. Very interesting.

Their attitude of doing nothing is the worst and the rudest I’ve ever seen in my years of working with several email service companies. And I see that they blame this on the pandemic. But many other good companies, they are not doing this. Your problem is your problem, don’t try to blame someone else.

So, please DO NOT buy it, consider others.
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Pros
  • Customer service is wonderful! They are always helpful, guiding and available for any odd question, even if those questions are training for a newbie to the email world.
  • Building forms for data collection and the code generator the for the site is very easy.
  • Ensuring double opt-in is extremely straightforward.
  • Including unsubscribe on every message automatically means we never have to worry about CAN-SPAM.
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  • Mailjet is good at "links", it's really easy to link your content and photos to outside links.
  • Mailjet is good at getting emails out in a timely fashion.
  • Mailjet is really cost-effective compared to their competitors for what all you get.
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Cons
  • Every time you edit or sometimes open an email it brings it to the top of the list. I would prefer my email to go to the top only after I send it out to my subscribers.
  • When I add a new contact I sometimes copy and paste the email. This is not allowed sometimes and I have to manually type the email in.
  • LinkedIn will not allow you to add pictures anymore when sending emails out.
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  • They don't have any mobile application of it. This is the major drawback of this software.
  • Their support facility takes longer time to resolve issues. They should have instant chat option also for quick solutions.
  • Post campaign reporting functionality could be more diversified. It seems basic only.
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Likelihood to Renew
After 4 years of using iContact we finally cut the cord. It was hard to justify staying with them when it seemed like they had some of the most outdated software in the industry, some of the worst deliverability, and were in general extremely lacking in customization. They are a decent ESP for a great price point, so if that is your main concern it may be worth it, but if you want to have your emails you are paying for hit inboxes (not spam folders) then look into someone else that guarantees great deliverability.
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No answers on this topic
Usability
I rate iContact as an easy to use program due to its user friendly dashboard and user interface. Most companies of small to medium size do not have a dedicated marketer, therefore it is someone multitasking who may or may not have this kind of experience. iContact makes it relatively simple and can actually expand one's knowledge in the area of business promotion.
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No answers on this topic
Reliability and Availability
iContact is regularly up and running. Only once has it been unavailable for maintenance, which is to be expected and even desired for optimal performance when needed.
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No answers on this topic
Support Rating
They have always been responsive to any issues or concerns that have arisen with our account. Our customer account manager participates in our monthly county-wide communicators meetings via telephone to ensure that we are getting the most from the service. He also analyzes our lists to help us weed out inactive contacts.
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No answers on this topic
Online Training
The templates are difficult to customize, and they don't render well in email platforms
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No answers on this topic
Implementation Rating
i wouldn't be using it if i wasn't satisfied. time is money
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No answers on this topic
Alternatives Considered
We selected iContact because it was available at the time, and in our price range. I inherited it at the school. If it had been the program it is now back then, I would not have chosen it. At the moment, we are too busy to fully vet another program, so we are stuck with this one. It does get the job done. It is great for a small business with small needs, but once you start expanding and having more intricate needs, it does not compete with others like MailChimp
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The only real incentive to use Mailjet over Mailchimp is the price. They offer a better priced solution. A large email list can be very expensive but with Mailjet it was affordable. Only not worth the customer service lack that comes along with it
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Scalability
iContact stays the same with the number of users added or taken away. It certainly remains reliable despite increased usage, and so, can be considered scaleable in that aspect.
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No answers on this topic
Return on Investment
  • Increased Employee Efficiency - once a template is created, it is very easy to edit the content within the template with minimal or no assistance from developers.
  • Domain Reputation - if you aren't careful, it is very easy to hurt your domain reputation when using iContact. Make sure the person in charge of email marketing knows the risks of email marketing or is willing to closely work with iContact's customer service to follow best practices.
  • Increased Lead Conversion - through the use of automated email functionality, you can stay in the forefront of your customer's minds. This increases conversions by reminding customers that you are there to provide the goods or services that they may need periodically or in the future.
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  • Changing from active campaign to Mailjet decreased our mail spend by more than 50% in savings.
  • Been able to send so many emails for different campaigns increases our retention with active users who became engaged users. In our case, it is important to be in constant communication with customers.
  • Mailjet needs to be complemented with other tools, such as Zapier, in order to create better implementations. It might cost you for additional software but it is still cheaper than solutions that charge you by the number of users.
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ScreenShots

Mailjet Screenshots

Screenshot of Passport, which is Mailjet’s email editor used to create responsive emails and collaborate in real-time with other users inside the builder.Screenshot of the real-time collaboration tool.Screenshot of the statistics dashboard used to track campaign performance.Screenshot of an example of emails sent via SMTP relay or Send API.Screenshot of the drag-and-drop email automations builder