iContact is an email marketing solution that was acquired by Vocus in 2012. The product is integrated with Facebook and Twitter and is aimed at SMBs with unlimited sending as a key feature.
$14
per month
Pricing
iContact
Editions & Modules
1500 Users
$15.00
per month
2500 Users
$25.00
per month
5000 Users
$45.00
per month
Offerings
Pricing Offerings
iContact
Free Trial
No
Free/Freemium Version
Yes
Premium Consulting/Integration Services
No
Entry-level Setup Fee
No setup fee
Additional Details
—
More Pricing Information
Community Pulse
iContact
Considered Both Products
iContact
Verified User
Chose iContact
PosterMyWall is used for the design of social media, flyers, websites, and printing purposes. We previously used PosterMyWall for email campaigns, but it was standard and time-consuming. This is why we made the switch to iContact, for more effection and a way to reach potential …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Consultant in Corporate at HMS Cornerstone Solutions (Information Technology & Services, 11-50 employees)
Chose iContact
ClickDimensions was more comprehensive but buggy and not stable. We lost a lot of data which negated the benefits. iContact doesn't do as much but is stable and reliable. ClickDimensions support was awful. iContact support has been fine for us. ClickDimensions assigned us …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose iContact
Sendinblue, Mailchimp, Sumo. We're moving to Sendinblue because it was better priced with better features. Sumo is more bit more geared towards building email lists -- although it fails miserably because it cannot accurately report #contact or visits to your site. Mailchimp …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
CRM & Digital Marketing Manager in Marketing at Nauthiz Industries (Religious Institutions, 1-10 employees)
Chose iContact
In my opinion, Mailchimp is the top contender to iContact and really gives them a run for their money. Mailchimp offers users more features, and costs less. Of course, they both have their advantages and disadvantages. Overall, it is a tough decision to make between the two, …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Physical Education Teacher and Softball Coach at Gilbert Public Schools (Health, Wellness and Fitness, 11-50 employees)
Chose iContact
iContact is more fancier in that you can add pictures, change font types & sizes, etc. Infinite Campus is more for just sending emails to all your students. I still use Infinite Campus but like iContact more.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose iContact
iContact and Constant Contact are very similar products, however I prefer the iContact interface. Mailchimp may have more features but is harder to train users who are not familiar with email campaigns.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Director in Customer Service at The Nook Daycare LLC (Education Management, 11-50 employees)
Chose iContact
I haven't used other products for the same features that iContact offers, but I have used products like Mailchimp which sends out massive emails or postcards and such. Personally, I prefer iContact because you're able to personalize it and have the ability to send the emails …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Director Of Communications at The Suzuki School (Education Management, 51-200 employees)
Chose iContact
We selected iContact because it was available at the time, and in our price range. I inherited it at the school. If it had been the program it is now back then, I would not have chosen it. At the moment, we are too busy to fully vet another program, so we are stuck with this …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Internet Marketing Coordinator in Social Media at Southern Style Management, Inc. (Marketing and Advertising, 11-50 employees)
Chose iContact
I didn't actually choose iContact, it was already implemented when I started working for the company. I haven't looked too deeply into switching because it works for our needs right now. I would love to find another service with more customization and surveys included, but …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Sales Account Executive in Sales at SmarterCommerce by Premier Group (Information Technology and Services, 51-200 employees)
Chose iContact
iContact was the solution in use when I entered the organization. I have heard very good things about MailChimp and Constant Contact, the other two big names in this field. We have chosen to remain with iContact since then, but would be open to moving. However, it is fulfilling …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose iContact
I have personally used MailChimp and Constant Contact. Plus, a back-end WordPress plug-in that I've since forgotten the name of as well as Active.com's email platform.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Community Relations Director in Marketing at Orange County (N.C.) Government (Government Administration, 501-1000 employees)
Chose iContact
IContact offered more flexibility, the ability to designate more users in different departments, and better-looking templates. The ability to ask for support and customized templates is also a key, and their account manager is available to respond to issues, offer advice, etc. …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Digital Marketing Manager in Marketing at Komet USA LLC (Medical Devices, 51-200 employees)
Chose iContact
Robly has the ability to send at the time when they expect that there is a user going to open. However, iContact is much more professional in their support and having a dedicated account manager who has a grasp on the latest in e-mail marketing was a primary reason we select …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose iContact
We didn't select iContact initially, our team was handed it as an existing tool. Our other tool is Pardot which is connected to our Salesforce instance. We don't have iContact connected to the database because we use it for entirely different messaging. Since we didn't choose …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Director of Integrated Marketing Communciations in Marketing at Brown & Toland Physicians (Hospital & Health Care, 201-500 employees)
Chose iContact
We previously used another product, Vertical Response, but ultimately chose iContact because we felt the newsletter editor was more easily adaptable (from a brand perspective we were able to customize the template to fit our brand). Additionally, from a pricing standpoint, …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Operations Manager at The Bell Collection (Retail, 1-10 employees)
Chose iContact
iContact far outperformed emailbrain in getting my emails to our subscribers (delivery rate) but with emailbrain I could easily send hyperlinks that opened pdf. documents, see how my email was going to look in a couple dozen different variations (gmail, yahoo, desktop, mobile), …
Marketing Master in Marketing at Live Your Truth (Retail, 51-200 employees)
Chose iContact
We are no longer using iContact, but if you were comparing them to Constant contact, Mail Chimp, etc. then go with one of those, their software is more current and they have better analytics, but will still be in the cheaper price bracket. Currently, we are using our ESP, …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose iContact
It offered the best cost to feature ratio and was easy to use. The other systems were great as well, but the potential integration with our CRM (Salesforce), was one of the key deciding factors. Also, icontact was included with the Vocus marketing suite which offered other …
Key User Insights
Would buy again
No answers on this topic
Delivers good value for the price
No answers on this topic
Happy with the feature set
No answers on this topic
Lived up to sales and marketing promises
No answers on this topic
Implementation went as expected
No answers on this topic
Features
iContact
Email & Online Marketing
Comparison of Email & Online Marketing features of iContact
Feature
iContact
6.6
26 Ratings
19% below category average
WYSIWYG email editor
7.024 Ratings
Dynamic content
7.021 Ratings
Ability to test dynamic content
5.021 Ratings
Landing pages
7.014 Ratings
A/B testing
5.017 Ratings
Mobile optimization
7.021 Ratings
Email deliverability reporting
7.025 Ratings
List management
8.025 Ratings
Triggered drip sequences
6.015 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of iContact
Feature
iContact
8.0
26 Ratings
4% above category average
Dashboards
8.026 Ratings
Standard reports
8.025 Ratings
Custom reports
8.015 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of iContact
I would only recommend it if someone was a small business. I think they are the best suited for companies who will send out a coupon or offer here and there. The most recent updates made it more complicated to use for more complicated processes. It is easy to train someone on the program, and so quick to learn. But I would also only stick to the simpler things. I also think the colorful templates are great, and show great creativity. But again, it is hard to justify recommending the program when it isn't WYSIWYG.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Contact management. iContact is really great for entering all your contact. You are able to put them onto different lists, and let them choose which lists they would like to be a part of as well. There are many data fields provided to fill in information.
Emailing. We use the email feature at least once a month. They are always improving and adding new features, which is very helpful in presenting content in a new and exciting way to our readers. There are many options with remade templates and themes, or you can add your own.
Insights. It is really helpful being able to have the data to see what is working and what isn't. It is nice to be able to go back and see how things went in the past compared to now. Opens, clicks, shares, etc.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
iContact has been a quick and easy way to send any announcements and news directly to email and social media subscribers. Its tracking and reporting capabilities turn a simple email into a marketing campaign that can be used as a tool to efficiently gauge reader response and customer satisfaction, and ultimately to reach potential customers. The consistency and excellent customer service is what makes this program a pleasant experience.
I rate iContact as an easy to use program due to its user friendly dashboard and user interface. Most companies of small to medium size do not have a dedicated marketer, therefore it is someone multitasking who may or may not have this kind of experience. iContact makes it relatively simple and can actually expand one's knowledge in the area of business promotion.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
iContact is regularly up and running. Only once has it been unavailable for maintenance, which is to be expected and even desired for optimal performance when needed.
They have always been responsive to any issues or concerns that have arisen with our account. Our customer account manager participates in our monthly county-wide communicators meetings via telephone to ensure that we are getting the most from the service. He also analyzes our lists to help us weed out inactive contacts.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I didn't have a say in the decision because I wasn't with the company at the time. I listed HubSpot here because I know we used it in conjunction with iContact for email automation, but HubSpot Email was only recently built-out to the point where it is today. Now, iContact and HubSpot are no longer integrated.
iContact stays the same with the number of users added or taken away. It certainly remains reliable despite increased usage, and so, can be considered scaleable in that aspect.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
