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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    HubSpot Marketing Hub

    Score8.8 out of 10
    N/AHubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.

    $15

    per month per seat

    SurveyMonkey

    Score8.2 out of 10
    N/ASurveyMonkey provides free, customizable surveys, and a suite of paid, back-end programs that include data analysis, sample selection, bias elimination, and data representation tools. SurveyMonkey also offers large-scale, enterprise options for companies interested in data analysis, brand management, and consumer focused marketing.

    $99

    per month

    Pricing
    HubSpot Marketing HubSurveyMonkey
    Editions & Modules
    Marketing Hub Starter
    $15
    per month per seat
    Marketing Hub Professional
    $890
    per month Includes 3 Core Seats (Additional Core Seats start at $50)
    Marketing Hub Enterprise
    Starts at $3,600
    per month Includes 5 Core Seats (Additional Core Seats start at $75)
    Team Advantage
    $25
    per month (billed annually) per user (starting at 3 users)
    Team Premier
    $75
    per month (billed annually) per user (starting at 3 users)
    Standard Monthly
    $99
    per month
    Individual Plan - Advantage Annual
    $468
    per year
    Individual Plan - Premier Annual
    $1,428
    per year
    Offerings
    Pricing Offerings
    HubSpot Marketing HubSurveyMonkey
    Free Trial
    YesNo
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeRequiredNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    HubSpot Marketing HubSurveyMonkey
    Considered Both Products
    HubSpot
    Chose HubSpot Marketing Hub
    Hubspot is by far more user-friendly, intuitive and better at automation than Constant Contact. Value is also another huge plus when you compare Hubspot to Constant Contact. There are free, readily available, integrations you can use with Hubspot such as SurveyMonkey, …
    Chose HubSpot Marketing Hub
    HubSpot provides an easy to use interface, with everything a business requires to deliver Digital marketing. We host our website, make use of Landing Pages, CTAs. Great reporting and campaign metrics, social media management. Superb support service and a perfect marketplace of …
    Incentivized
    Chose HubSpot Marketing Hub
    We chose Hubspot over Pardot due to the all round functionality of Hubspot. Pardot specialises in Marketing Automation, but you get that and much more with Hubspot and the prices are comparable. We needed a solution that enabled the whole marketing team to improve their …
    Incentivized
    Chose HubSpot Marketing Hub
    Wordpress, Pardot, Oracle, and Marketo were considerations in the process. Wordpress is far too clunky of a platform for lead and content management. Pardot seems to be more of niche product. Marketo is more up the ecommerce route and Oracle is for big budgets with lots of team …
    Incentivized
    Chose HubSpot Marketing Hub
    HubSpot is leaps and bounds above other marketing technology platforms that I have used. While other platforms have really been email marketing solutions, HubSpot is literally an extension of my sales and marketing team.
    Incentivized
    Chose HubSpot Marketing Hub
    I was not the decision-maker for implementing the software, but I am impressed with the capabilities and ease-of-use. It is a full-blown package for content marketing and reporting, versus an email sending tool.
    Incentivized
    Chose HubSpot Marketing Hub
    We use Pardot for email marketing. HubSpot seems to have much better reporting, opt-in/opt-out options and a cleaner interface.
    Chose HubSpot Marketing Hub
    HubSpot is a much more robust product. AWeber satisfied our requirements for starting out but HubSpot has taken us to the next level.
    SurveyMonkey, Inc
    Chose SurveyMonkey
    We have looked into using Podium to communicate with customers and send feedback surveys. While Podium is a much more robust product, we stayed with SurveyMonkey, as it is more in-line with our budget.
    Incentivized
    Key User Insights
    Would buy again
    97%
    Would buy again
    38 Answers
    77%
    Would buy again
    30 Answers
    Delivers good value for the price
    97%
    Delivers good value for the price
    35 Answers
    79%
    Delivers good value for the price
    27 Answers
    Happy with the feature set
    97%
    Happy with the feature set
    38 Answers
    82%
    Happy with the feature set
    32 Answers
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    30 Answers
    77%
    Lived up to sales and marketing promises
    24 Answers
    Implementation went as expected
    90%
    Implementation went as expected
    27 Answers
    85%
    Implementation went as expected
    28 Answers
    Features
    HubSpot Marketing HubSurveyMonkey
    Email & Online Marketing
    Comparison of Email & Online Marketing features of HubSpot Marketing Hub and SurveyMonkey
    Feature
    HubSpot Marketing Hub
    8.4
    372 Ratings
    10% above category average
    SurveyMonkey
    -
    Ratings
    WYSIWYG email editor9.1335 Ratings00 Ratings
    Dynamic content8.4335 Ratings00 Ratings
    Ability to test dynamic content7.5311 Ratings00 Ratings
    Landing pages8.5365 Ratings00 Ratings
    A/B testing5.8288 Ratings00 Ratings
    Mobile optimization7.8358 Ratings00 Ratings
    Email deliverability reporting8.6366 Ratings00 Ratings
    List management10.0367 Ratings00 Ratings
    Triggered drip sequences10.0279 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of HubSpot Marketing Hub and SurveyMonkey
    Feature
    HubSpot Marketing Hub
    9.5
    363 Ratings
    20% above category average
    SurveyMonkey
    -
    Ratings
    Lead nurturing automation9.3359 Ratings00 Ratings
    Lead scoring and grading9.6327 Ratings00 Ratings
    Data quality management9.2333 Ratings00 Ratings
    Automated sales alerts and tasks10.0302 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of HubSpot Marketing Hub and SurveyMonkey
    Feature
    HubSpot Marketing Hub
    7.1
    323 Ratings
    4% below category average
    SurveyMonkey
    -
    Ratings
    Calendaring7.3308 Ratings00 Ratings
    Event/webinar marketing6.9254 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of HubSpot Marketing Hub and SurveyMonkey
    Feature
    HubSpot Marketing Hub
    9.3
    349 Ratings
    21% above category average
    SurveyMonkey
    -
    Ratings
    Social sharing and campaigns8.7345 Ratings00 Ratings
    Social profile integration10.0334 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of HubSpot Marketing Hub and SurveyMonkey
    Feature
    HubSpot Marketing Hub
    9.2
    372 Ratings
    23% above category average
    SurveyMonkey
    -
    Ratings
    Dashboards9.2369 Ratings00 Ratings
    Standard reports9.2365 Ratings00 Ratings
    Custom reports9.1327 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of HubSpot Marketing Hub and SurveyMonkey
    Feature
    HubSpot Marketing Hub
    9.0
    344 Ratings
    19% above category average
    SurveyMonkey
    -
    Ratings
    API9.0253 Ratings00 Ratings
    Role-based workflow & approvals8.9283 Ratings00 Ratings
    Customizability8.3306 Ratings00 Ratings
    Integration with Salesforce.com10.0229 Ratings00 Ratings
    Integration with Microsoft Dynamics CRM10.097 Ratings00 Ratings
    Integration with SugarCRM7.790 Ratings00 Ratings
    Survey Format & Appearance
    Comparison of Survey Format & Appearance features of HubSpot Marketing Hub and SurveyMonkey
    Feature
    HubSpot Marketing Hub
    -
    Ratings
    SurveyMonkey
    8.6
    72 Ratings
    8% above category average
    Survey templates00 Ratings9.171 Ratings
    Themes00 Ratings6.764 Ratings
    Custom logo/branding00 Ratings10.063 Ratings
    Survey Content
    Comparison of Survey Content features of HubSpot Marketing Hub and SurveyMonkey
    Feature
    HubSpot Marketing Hub
    -
    Ratings
    SurveyMonkey
    8.6
    74 Ratings
    1% above category average
    Changes to live survey00 Ratings7.458 Ratings
    Question design help00 Ratings9.168 Ratings
    Multiple question types00 Ratings9.174 Ratings
    Survey Logic
    Comparison of Survey Logic features of HubSpot Marketing Hub and SurveyMonkey
    Feature
    HubSpot Marketing Hub
    -
    Ratings
    SurveyMonkey
    8.4
    68 Ratings
    2% above category average
    Survey logic flexibility00 Ratings8.468 Ratings
    Survey Reporting & Analytics
    Comparison of Survey Reporting & Analytics features of HubSpot Marketing Hub and SurveyMonkey
    Feature
    HubSpot Marketing Hub
    -
    Ratings
    SurveyMonkey
    10.0
    74 Ratings
    20% above category average
    Response tracking00 Ratings10.073 Ratings
    Data export00 Ratings10.070 Ratings
    Standard reports00 Ratings10.073 Ratings
    Custom reports00 Ratings10.060 Ratings
    Analytics00 Ratings9.961 Ratings
    Survey Administration & Security
    Comparison of Survey Administration & Security features of HubSpot Marketing Hub and SurveyMonkey
    Feature
    HubSpot Marketing Hub
    -
    Ratings
    SurveyMonkey
    10.0
    63 Ratings
    14% above category average
    Access controls00 Ratings10.063 Ratings
    Compliance00 Ratings10.054 Ratings
    Survey Distribution
    Comparison of Survey Distribution features of HubSpot Marketing Hub and SurveyMonkey
    Feature
    HubSpot Marketing Hub
    -
    Ratings
    SurveyMonkey
    9.9
    44 Ratings
    19% above category average
    Vendor-offered crowdsourcing00 Ratings9.929 Ratings
    Respondent restrictions00 Ratings10.042 Ratings
    Best Alternatives
    HubSpot Marketing HubSurveyMonkey
    Small Businesses
    Vbout
    Score9.9 out of 10
    Jotform
    Score8.5 out of 10
    Medium-sized Companies
    Bloomreach - The Agentic Platform for Personalization
    Score8.3 out of 10
    Qualaroo
    Score6.1 out of 10
    Enterprises
    Iterable
    Score8.7 out of 10
    QuestionPro
    Score10 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    HubSpot Marketing HubSurveyMonkey
    Likelihood to Recommend
    8.4
    (657 ratings)
    10.0
    (107 ratings)
    Likelihood to Renew
    9.0
    (371 ratings)
    9.0
    (26 ratings)
    Usability
    8.6
    (109 ratings)
    9.9
    (38 ratings)
    Availability
    9.1
    (25 ratings)
    10.0
    (1 ratings)
    Performance
    8.9
    (17 ratings)
    6.0
    (1 ratings)
    Support Rating
    8.4
    (88 ratings)
    9.4
    (35 ratings)
    In-Person Training
    9.1
    (8 ratings)
    -
    (0 ratings)
    Online Training
    9.1
    (26 ratings)
    -
    (0 ratings)
    Implementation Rating
    7.3
    (48 ratings)
    10.0
    (2 ratings)
    Configurability
    7.3
    (2 ratings)
    -
    (0 ratings)
    Ease of integration
    8.9
    (5 ratings)
    -
    (0 ratings)
    Product Scalability
    7.3
    (7 ratings)
    -
    (0 ratings)
    Vendor post-sale
    9.1
    (3 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.1
    (3 ratings)
    -
    (0 ratings)
    User Testimonials
    HubSpot Marketing HubSurveyMonkey
    Likelihood to Recommend
    HubSpot
    As I said previously, I was not a fan at the beginning because, like everyone, I don't take change so well. Once I started following leads through HubSpot Marketing Hub, I integrated it with my email and created templates for what I needed, I started to see the positives immediately. My time working was better spent as I eliminated time put in routine tasks. I was able to track all communication in HubSpot Marketing Hub, we created systems in the office assigning tasks to one another and, through HubSpot Marketing Hub, our leads were able to book meetings in my calendar automatically. To be honest, if you are in sales and marketing, I cannot think of scenarios where HubSpot Marketing Hub cannot help. All I would like to say is, when using templates, pay attention to where you send them - you may need some personalization. I would encourage the management of HubSpot Marketing Hub to create short tutorials for beginners like me who need to configure and start using various features: setting up deals, templates, and dashboards.
    Incentivized
    Read full review
    SurveyMonkey, Inc
    SurveyMonkey is best suited for you if you find that you are creating multiple survey regularly. It offers a variety of questions and options and is a well-rounded surveying tool. It is not best if you do not create surveys often, typically use the same survey, or looking for software to create quizzes or assessments. Also, if you are easily overwhelmed by too many options, this may not be the tool for you.
    Read full review
    Pros
    HubSpot
    • All-in-one software - the main thing HubSpot does well is the breadth of functionality.
    • Easy of use - personally, I find it more intuitive than Marketo, which is the other MAP that I know well.
    • Ads - I like that we can drill down on ads by channel, ad group, campaign, and even create and see performance data at each level.
    Incentivized
    Read full review
    SurveyMonkey, Inc
    • SurveyMonkey templates have made it very user-friendly. It is very efficient to create a survey.
    • I love that they have multiple ways to answer questions. For example, short answer, paragraph, and radio buttons to name a few.
    • The surveys are very easy to share. You can import a large list of email addresses or free type just a few.
    • I like that you can test the survey before sending it out live. I send it to myself to verify how it will look and feel to the end-user.
    Incentivized
    Read full review
    Cons
    HubSpot
    • While Hubspot has added some collaborative tools, I think this could improve. I'd like to see more options to comment on emails and ways of being able to share out changes as well as approval channels.
    • The ability to update ads via the calendar is pretty cumbersome. There's no good way to bulk edit or update. You have go into each one individually.
    • Real time edits would be nice. If you have multiple people working on the same thing, you'll get kicked out and your changes might not be saved.
    Incentivized
    Read full review
    SurveyMonkey, Inc
    • Recognizing that there are more limitations when it comes to a mobile interface vs. a desktop interface, I would love to see more profound levels of programming functionality on the mobile side.
    • It would be helpful to have better access to greater levels of third-party results analysis, particularly as it relates to open-ended questions and answers.
    • As an admin, it would be very cool if SurveyMonkey were able to use AI to match the survey we're building (questions, topics, target respondents, etc.) to existing results that might negate the need to ask certain questions in our surveys.
    Incentivized
    Read full review
    Likelihood to Renew
    HubSpot
    Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
    Incentivized
    Read full review
    SurveyMonkey, Inc
    Compared to other competitors in the market (including a few I've used internally), if you're looking for a survey application, this one does the job and it's quite inexpensive too. Considering the fact that it comes with a handy mobile application too (on iOS and Android), you also get flexibility thrown in the deal too.
    Read full review
    Usability
    HubSpot
    While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
    Incentivized
    Read full review
    SurveyMonkey, Inc
    It does everything a survey software should do, and it does it very well. I can't speak for how well it would work for a business that was surveying tens of thousands of people - but for a small business of 50 employees with a couple of thousand clients, it does everything it needs to do.
    Incentivized
    Read full review
    Reliability and Availability
    HubSpot
    They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
    Read full review
    SurveyMonkey, Inc
    No answers on this topic
    Performance
    HubSpot
    With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
    Read full review
    SurveyMonkey, Inc
    still to many limitations for more complex surveys --skips, filtered questions, etc.
    Read full review
    Support Rating
    HubSpot
    During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
    Read full review
    SurveyMonkey, Inc
    I've never had to contact the SurveyMonkey customer care team directly, but they have a pretty good library of help articles on their website. Everything from designing and executing your survey to account and billing questions. I never had a need for further support from Survey Monkey.
    Incentivized
    Read full review
    In-Person Training
    HubSpot
    I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
    Read full review
    SurveyMonkey, Inc
    No answers on this topic
    Online Training
    HubSpot
    I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
    Read full review
    SurveyMonkey, Inc
    No answers on this topic
    Implementation Rating
    HubSpot
    My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
    Read full review
    SurveyMonkey, Inc
    Implementation not required.
    Read full review
    Alternatives Considered
    HubSpot
    Other competing software such as Zoho and Boomtown may have more bells and whistles, but it is too cumbersome and has many parts that only advanced users can operate. With HubSpot, each function is within reach of the average agent. It doesn't overpromise and then makes you feel incompetent when you can't use it all...
    Incentivized
    Read full review
    SurveyMonkey, Inc
    SurveyMonkey is easier to customize and provides much more in depth analytics. SurveyMonkey also provides better templates providing us with a better presentation to our employees. SurveyMonkey also comes with a more trustworthy platform that ensures confidentiality, which is incredibly important to our employees and means we're getting more reliable results from the surveys.
    Incentivized
    Read full review
    Scalability
    HubSpot
    HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
    Read full review
    SurveyMonkey, Inc
    No answers on this topic
    Return on Investment
    HubSpot
    • HubSpot has helped us increased our lead generation.
    • HubSpot has allowed us to continue to grow our customer base without having to spend a ton of marketing dollars on advertising.
    • HubSpot has allowed our company to standardize our process and bring the company onto one platform for sales and marketing.
    Incentivized
    Read full review
    SurveyMonkey, Inc
    • We use this to survey vendors after a trade show and their comments to me have helped improve other shows. I don't have hard numbers but I know our vendors, some of whom are associate members, are very happy to give this feedback because it helps their ROI too.
    • I know it has saved us employee time as we aren't sifting through email responses and entering them into a spreadsheet. SurveyMonkey does that for us.
    • We often need to do quick polls to our members to make decisions. This makes them feel like they are getting value for their membership dues that they pay our association.
    Incentivized
    Read full review
    ScreenShots

    HubSpot Marketing Hub Screenshots

    Screenshot of Marketing Automation with HubSpot. Here, marketers can define workflows for highly targeted and personalized nurturing campaigns that send leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Analytics. These help track engagement with the entire funnel through real-time reporting on website performance, traffic and marketing effectiveness.Screenshot of HubSpot Social Media. HubSpot’s social media publishing helps improve scheduling and publishing social media content.Screenshot of HubSpot Blogging and SEO. HubSpot provides an integrated set of tools for Search Engine Optimization (SEO) which makes getting found online a natural part of the inbound marketing mix. More than a simple CMS, HubSpot provides an integrated authoring view with SEO-oriented suggestions as blog posts are written.Screenshot of Marketing Automation with HubSpot. Here, marketers can define workflows for highly targeted and personalized nurturing campaigns that send leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Contacts. Integrating with most common CRMs, HubSpot provides a view of view contacts, and allows for customized and personalized email communications.