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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Hotjar

    Score8.3 out of 10
    N/AHotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing. The tool is used by digital analysts, UX designers, web developers and product marketers. Hotjar was acquired by Contentsquare September 2021, and is now a Contentsquare brand.

    $39

    per month 100 daily sessions

    Zoho Forms

    Score7.9 out of 10
    N/AZoho Forms is an online form builder that lets users create mobile-ready online forms. Forms can be shared with select users via email, or via a public link. This solution includes a drag-and-drop form builder that is responsive on all mobile devices. Zoho Forms also offers native mobile applications for iOS and Android devices. According to the vendor, key benefits include: A web and mobile form builder. Drag and drop fields to add them to…

    $0

    per month

    Pricing
    HotjarZoho Forms
    Editions & Modules
    Hotjar Observe - Plus
    $39
    per month 100 daily sessions
    Hotjar Ask - Plus
    $59
    per month 250 monthly responses
    Hotjar Ask - Business
    $79
    per month Starting from 500 monthly responses
    Hotjar Observe - Business
    $99
    per month Starting from 500 daily sessions
    Hotjar Scale - Business
    $213
    per month Starting from 500 daily sessions
    Hotjar Ask - Scale
    Contact Sales
    per month unlimited volume
    Free
    $0
    per month
    Basic
    $10
    per month
    Standard
    $25
    per month
    Professional
    $50`
    per month
    Premium
    $100
    per month
    Offerings
    Pricing Offerings
    HotjarZoho Forms
    Free Trial
    YesYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup fee$10 per month
    Additional DetailsDiscount available for annual pricing.Contact support@zohoforms.com to try out our paid plans.
    More Pricing Information
    Community Pulse
    HotjarZoho Forms
    Considered Both Products
    Contentsquare
    No answer on this topic
    Zoho
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    51 Answers
    No answers on this topic
    Delivers good value for the price
    100%
    Delivers good value for the price
    49 Answers
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    51 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    44 Answers
    No answers on this topic
    Implementation went as expected
    95%
    Implementation went as expected
    41 Answers
    No answers on this topic
    Features
    HotjarZoho Forms
    Survey Content
    Comparison of Survey Content features of Hotjar and Zoho Forms
    Feature
    Hotjar
    -
    Ratings
    Zoho Forms
    7.0
    10 Ratings
    19% below category average
    Changes to live survey00 Ratings6.09 Ratings
    Multiple question types00 Ratings8.010 Ratings
    Survey Logic
    Comparison of Survey Logic features of Hotjar and Zoho Forms
    Feature
    Hotjar
    -
    Ratings
    Zoho Forms
    7.0
    9 Ratings
    16% below category average
    Survey logic flexibility00 Ratings7.09 Ratings
    Survey Reporting & Analytics
    Comparison of Survey Reporting & Analytics features of Hotjar and Zoho Forms
    Feature
    Hotjar
    -
    Ratings
    Zoho Forms
    6.9
    10 Ratings
    17% below category average
    Response tracking00 Ratings7.010 Ratings
    Data export00 Ratings9.48 Ratings
    Standard reports00 Ratings7.510 Ratings
    Custom reports00 Ratings4.09 Ratings
    Analytics00 Ratings6.510 Ratings
    Survey Administration & Security
    Comparison of Survey Administration & Security features of Hotjar and Zoho Forms
    Feature
    Hotjar
    -
    Ratings
    Zoho Forms
    6.0
    10 Ratings
    37% below category average
    Access controls00 Ratings6.010 Ratings
    Survey Distribution
    Comparison of Survey Distribution features of Hotjar and Zoho Forms
    Feature
    Hotjar
    -
    Ratings
    Zoho Forms
    7.0
    10 Ratings
    16% below category average
    Respondent restrictions00 Ratings7.010 Ratings
    Best Alternatives
    HotjarZoho Forms
    Small Businesses
    Smartlook
    Score8.2 out of 10
    Jotform
    Score8.5 out of 10
    Medium-sized Companies
    Crazy Egg
    Score8.1 out of 10
    Qualaroo
    Score6.1 out of 10
    Enterprises
    Crazy Egg
    Score8.1 out of 10
    QuestionPro
    Score10 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    HotjarZoho Forms
    Likelihood to Recommend
    10.0
    (104 ratings)
    6.5
    (10 ratings)
    Likelihood to Renew
    5.1
    (2 ratings)
    -
    (0 ratings)
    Usability
    9.7
    (6 ratings)
    10.0
    (2 ratings)
    Support Rating
    9.6
    (4 ratings)
    10.0
    (2 ratings)
    Ease of integration
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    HotjarZoho Forms
    Likelihood to Recommend
    Contentsquare
    Hotjar is good for a first pass at understanding user sentiment or locating potential usability issues. There are features such as "rage clicked" which shows recordings or instances when a user rage clicked or had an issue with your site. Hotjar has also been helpful to launch intercept surveys on mobile, desktop, and app, which not all competitor software allow. Hotjar recordings are fun to watch. "Watching Hotjar like Netflix" is a favorite pastime at work.
    Incentivized
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    Zoho
    Zoho Forms is great for customer surveys, collection of data, onboarding clients, instances where you need a signature. Might be less appropriate for some businesses depending upon branding messages. Zoho Forms has some disclaimers that appear on forms i.e. not to enter personal information, credit cards, passwords, etc. so depends upon the intent & purposes of the form data collection, whether it would be a solution that would fit every business model.
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    Pros
    Contentsquare
    • Heat mapping is great on Hotjar. It is a good place to start when you are looking at the UX & CRO on your website. You can see the % of people clicking on elements on a page, how far they scroll, and mouse movements.
    • Hotjar is great for session recordings. These record the mouse movements, clicks, pages and scrolls of a user in video format. You can watch these to investigate what works well on a site and identify potential roadblocks and bugs.
    • Hotjar is great as it ensures that users details are anonymous; for instance, if you are watching a session recording, you cannot see what a user types in a form field, as Hotjar blanks this out.
    • Hotjar has a poll function, so you can have polls on your website.
    Incentivized
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    Zoho
    • Its feature of sending alerts in real time is my favorite feature. Whenever someone fills an inquiry form, I get alert immediately.
    • It has a mobile app also which makes this software usable at anytime and anywhere.
    • It's a cloud based application so users don't need so save anything on their system and they don't need to be dependent on their system. They can access their forms from any system.
    Incentivized
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    Cons
    Contentsquare
    • Hotjar is primarily used for web-based experiences. Not that easy to use on mobile apps.
    • I'd love to see Hotjar integrated with Google Analytics for an even deeper view.
    • Hotjar is primarily used by smaller organizations...pricing can get steep quickly for larger organizations.
    Incentivized
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    Zoho
    • Zoho Forms could improve if the Super Admin had access to view all reports from org users, not just view the name
    • Audit history tracking needs to be extended, many of our older forms show no history past the creation date
    Incentivized
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    Likelihood to Renew
    Contentsquare
    Even though the heat maps and user recordings were useful, our website was significantly slowed down after we installed Hotjar, so much so, that it took over a minute for our blog to load. The data that we gathered was not worth the length that it took our website to load.
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    Zoho
    No answers on this topic
    Usability
    Contentsquare
    So easy and simple to use! Straightforward anyone in the team is able to easily go in and set up anything in Hotjar. The UI is really simple. Whenever you give feedback to Hotjar they continously take on board the feedback and improve the tool.
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    Zoho
    The user interface and user experience is outstanding, seems like a lot of hard work has been put into it by the design, development and product teams. The fonts used are optimal, the icons and menu bars are well placed, the colors are very friendly to the eye and the standard white background is beautifully adjusted to the user expectations. The sliders are well designed and you can easily find whatever menu/option/feature you are looking for without much hassle.
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    Support Rating
    Contentsquare
    Hotjar is a SaaS-based company, and as such has a good support service. Users can quickly submit support tickets through Hotjar's online portal. Enterprise customers get access to additional support members and have SLAs to support their larger, more complex needs. Overall, Hotjar is extremely reliable and I've never had to reach out to customer support.
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    Zoho
    So far we have not faced any issue while using the software but our customer journey has been breathtaking so far, which obviously i am expecting, should be the case of the support of Zoho Forms as well. However we have explored their support channels; you can easily find the contact us form in the profile slider and there are other resources available with a single click like Help Menu, What's New Menu, Blogs and Forums. However i could not find any live chat or support with the Free version.
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    Alternatives Considered
    Contentsquare
    HotJar was selected for a few reasons:
    • Video Capture - HotJars video capture of user sessions is nothing short of amazing. It is so useful (not to mention cool) to see, in real time, how users interact with our software. It makes our jobs so much easier and more enjoyable to get this type of d
    • User Surveys - The ease and flexibility of surveys we can make available on our website are an awesome tool to get additional data.
    • Simple implementation - Adding a very small amount of code to our website gives us the ability to use all of HotJars features without having to touch our code again.
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    Zoho
    Zoho Forms is just as good as Google Forms. I believe that ZF is easier to use. I have not used GF as extensively as ZF. I will be evaluating GF in the very near future. I selected ZF mainly because it easily integrates with its own Zoho applications quickly and with very little difficulty.
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    Return on Investment
    Contentsquare
    • We have fixed many issues, for example, checkout usability problems with the video recording feature. You can catch bugs and get an overall idea of how a particular page is working.
    • Polls have helped us pair intent with the video sessions, so we can understand better why certain users answered different things. You get greedy and try to ask everything but that won't work. Keep it simple and it will give you small but important insights.
    Incentivized
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    Zoho
    • All positive. Zoho Forms is just another tool from the Zoho toolbox that adds value for us.
    • ROI is hard to say since we are a Zoho One user. Providing an amazing customer experience is what we strive for and this tool is part of that customer experience. It may have a small effect within our internal process but it is a customer facing and customer interaction point/application so it is crucial that it performs optimally.
    Incentivized
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    ScreenShots

    Zoho Forms Screenshots

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