Hotjar vs. Wufoo

Hotjar is well suite for organizations that want to get a good glimpse into user behavior on their websites. The tool is easily installed through Google Tag Manager, and then users simply select which pages or paths they want the tool to analyze. After a few days, users can start seeing patterns develop, helping them understand what areas of the user journey flow they need to test out and improve. Hotjar is primarily for web-based experiences, not for mobile applications and other non-web digital applications.

Incentivized

Wufoo is a great tool for building forms. It is especially handy for marketing and non-technical users so that you can develop and implement forms and reduce the need for technology support. We've used this tool for 5+ years and have taken on the form-creation duties for our websites and we've never looked back. With that being said, if you are looking to create a very complex form with a lot of fields and lots of field/page logic, Wufoo may not be the best tool for you and/or you may need significantly more technology support.

Incentivized

• Heat mapping is great on Hotjar. It is a good place to start when you are looking at the UX & CRO on your website. You can see the % of people clicking on elements on a page, how far they scroll, and mouse movements.
• Hotjar is great for session recordings. These record the mouse movements, clicks, pages and scrolls of a user in video format. You can watch these to investigate what works well on a site and identify potential roadblocks and bugs.
• Hotjar is great as it ensures that users details are anonymous; for instance, if you are watching a session recording, you cannot see what a user types in a form field, as Hotjar blanks this out.
• Hotjar has a poll function, so you can have polls on your website.

Incentivized

• Wufoo's layout is simple and intuitive. A single click will add a field to your form, and more advanced users can customize forms with minimal time invested to create complex and advanced systems.
• Integration into webpages is simple. The code is provided in several formats and its a matter of copy and paste.
• Payments are incredibly easy to integrate once you have the appropriate accounts set up with a third party approved vendor.
• Creating receipts, follow up emails, and establishing form logic is very simple - a few clicks and you're done!

Incentivized

• The video recording feature is very slow to use. I know there is a very powerful process going on (saving your CSS and the DOM movements you make) but anyway it's slow to use.
• Hotjar itself is heavy and has effects on your load times. This is a very important issue and I hope they're working on that.
• Adding more segmentation would be nice. For example, being able to connect your API or more information to show relevant polls or feedback buttons to certain users. Aggregated info is hard to process.

Incentivized

• The reports can be a little rough looking when we have a longer form. The data grids are nice but often cumbersome for someone to view. In those situations, we export the data to excel and plug into our own report forms.
• A cloud-like situation would be helpful for saving old forms. It's nice to reference previous forms but our main page gets bogged down. It would be nice to have a second page to save old forms and have the main page be for active forms.
• Simpler formatting would be nice for those who do not know HTML. To be able to bold or change font size with the click of a button would be helpful.

Even though the heat maps and user recordings were useful, our website was significantly slowed down after we installed Hotjar, so much so, that it took over a minute for our blog to load. The data that we gathered was not worth the length that it took our website to load.

Incentivized

I only give it this mid-range rating because, since the 2014 Super Bowl is history, our company will be closing in a couple months. I hope in my next employment opportunity that I will be able to use Wufoo again. I will probably use it to a limited extent in my personal life to communicate with friends and contacts in a unique manner. I am also working on a Certificate in Web Development and I definitely use Wufoo as embedded forms in websites I build.

So easy and simple to use! Straightforward anyone in the team is able to easily go in and set up anything in Hotjar. The UI is really simple. Whenever you give feedback to Hotjar they continously take on board the feedback and improve the tool.

Incentivized

I have always found Wufoo to be incredibly user-friendly and simple to understand. It can be readily grasped by even the most non-technical of users. It's simple, clean, and highly readable. To this date, I haven't heard a single customer or coworker complain about the usability of Wufoo. All in all, Wufoo is a product that has exceptional overall usability.

Incentivized

Every time I try to use a different Form Builder - I constantly go back to Wufoo, especially compared to WordPress Plugin Form Builders. The biggest reason is the reliability of the form notifications getting sent and delivered are better than form builder that rely on the Wordpress Mail Send Feature. The only feature that I have found over the last 3 years that Wufoo is missing is the ability to customize the layout of the notification emails. But that is minor in the grand scope of its reliability.

Hotjar is a SaaS-based company, and as such has a good support service. Users can quickly submit support tickets through Hotjar's online portal. Enterprise customers get access to additional support members and have SLAs to support their larger, more complex needs. Overall, Hotjar is extremely reliable and I've never had to reach out to customer support.

Incentivized

Unmatched response time and incredible support. When you submit a support e-mail you get an immediate response to let you know that they are on it. Within 10 to 15 minutes you get a detailed and educated response to the problem you are having. They either direct you to documentation on their site or they give you other avenues in which to Achieve fixing your issue. The response is always personal and never feels automated.

Good imbedded videos that visually demonstrate how to create an element within the form.

Implementing Wufoo was a seamless process. It was an instantaneous transition from the old pdf forms and webforms we were using to the easier to understand Wufoo forms. Employees learned it with ease and the clients response was instantaneously positive. Adding Wufoo to your workflow is not only easy it is necessary.

Compared to Sprig and Usabilla, Hotjar has robust functionality. Again, as stated earlier, the ability to summarize rage clicks, trigger recordings for a/b experiments, and run intercept surveys on mobile is very useful. Hotjar is also noticeably more intuitive to use than Usabilla, with a cleaner interface and navigation.

Incentivized

For companies who want budget-friendly, customizable forms software that allowed them flexibility and ease of use (where design did not matter), our first recommendation would be Wufoo. Wufoo has all the integrations and capabilities that Typeform has - with more, actually. The major difference is user experience and design. Typeform breaks all questions out one by one... but it's much easier to customize the design and create a high-end experience without HTML. For companies who need customizable forms software but really care about their design - Typeform is our go-to. We rarely use Google Forms (would only use them for free-needs or internal / non-important use), mostly because we prefer the experience that we can get from Wufoo and Typeform.

Incentivized

• Our UX team can now use hard data to back up and validate design decisions that we make. Our role as usability experts is becoming more respected and integral to business objectives because we now have data that can back up our field of study and prove that our roles are demonstrably useful and necessary.
• HotJar allows our small team of 3 UX designers to get research data as if we were a much larger team. Instead of painstakingly using our time to do guerrilla research, endless user observations, and other types of manual testing, we can now get a significant portion of our data from HotJar.
• Using HotJar is actually giving our team a sense of excitement and enjoyment in our day-to-day usability work. Instead of seeing UX as a chore, HotJar is making data gathering and analyzing more fun, because we can see tangible results from a much larger pool of user/user-data than we could in the past.

Incentivized

• Gives clients quick and easy forms to fill out - increased satisfaction due to ease
• Our department often has to follow up with clients after submitting their forms
• We use Wufoo to schedule campus visits - this is where the form is found lacking most of us. We would love for a calendar feature to be able to block out certain dates or redirect before a form is completed.

Incentivized