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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Hotjar

    Score8.3 out of 10
    N/AHotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing. The tool is used by digital analysts, UX designers, web developers and product marketers. Hotjar was acquired by Contentsquare September 2021, and is now a Contentsquare brand.

    $39

    per month 100 daily sessions

    Wufoo

    Score9 out of 10
    N/AWufoo is a web application for creating online forms. The tool automatically builds the database, backend and scripts needed making it easy to collect and understand data. Wufoo was acquired by SurveyMonkey in 2011.

    $0

    Pricing
    HotjarWufoo
    Editions & Modules
    Hotjar Observe - Plus
    $39
    per month 100 daily sessions
    Hotjar Ask - Plus
    $59
    per month 250 monthly responses
    Hotjar Ask - Business
    $79
    per month Starting from 500 monthly responses
    Hotjar Observe - Business
    $99
    per month Starting from 500 daily sessions
    Hotjar Scale - Business
    $213
    per month Starting from 500 daily sessions
    Hotjar Ask - Scale
    Contact Sales
    per month unlimited volume
    Free
    $0
    Starter
    $14.08
    per month
    Professional
    $29.08
    per month
    Advanced
    $74.08
    per month
    Ultimate
    $183.25
    per month
    Offerings
    Pricing Offerings
    HotjarWufoo
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsDiscount available for annual pricing.—
    More Pricing Information
    Community Pulse
    HotjarWufoo
    Considered Both Products
    Contentsquare
    No answer on this topic
    SurveyMonkey, Inc
    Chose Wufoo
    Easy to use, simple design, efficient controls.
    Incentivized
    Key User Insights
    Would buy again
    100%
    Would buy again
    51 Answers
    No answers on this topic
    Delivers good value for the price
    100%
    Delivers good value for the price
    49 Answers
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    51 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    44 Answers
    No answers on this topic
    Implementation went as expected
    95%
    Implementation went as expected
    41 Answers
    No answers on this topic
    Features
    HotjarWufoo
    Survey Format & Appearance
    Comparison of Survey Format & Appearance features of Hotjar and Wufoo
    Feature
    Hotjar
    -
    Ratings
    Wufoo
    6.2
    32 Ratings
    25% below category average
    Survey templates00 Ratings8.028 Ratings
    Themes00 Ratings6.029 Ratings
    Custom logo/branding00 Ratings4.632 Ratings
    Survey Content
    Comparison of Survey Content features of Hotjar and Wufoo
    Feature
    Hotjar
    -
    Ratings
    Wufoo
    8.3
    30 Ratings
    2% below category average
    Changes to live survey00 Ratings7.527 Ratings
    Question design help00 Ratings8.527 Ratings
    Multiple question types00 Ratings9.030 Ratings
    Survey Logic
    Comparison of Survey Logic features of Hotjar and Wufoo
    Feature
    Hotjar
    -
    Ratings
    Wufoo
    8.0
    29 Ratings
    3% below category average
    Survey logic flexibility00 Ratings8.029 Ratings
    Survey Reporting & Analytics
    Comparison of Survey Reporting & Analytics features of Hotjar and Wufoo
    Feature
    Hotjar
    -
    Ratings
    Wufoo
    9.5
    32 Ratings
    15% above category average
    Response tracking00 Ratings10.029 Ratings
    Data export00 Ratings10.030 Ratings
    Standard reports00 Ratings9.526 Ratings
    Custom reports00 Ratings8.921 Ratings
    Analytics00 Ratings9.025 Ratings
    Survey Administration & Security
    Comparison of Survey Administration & Security features of Hotjar and Wufoo
    Feature
    Hotjar
    -
    Ratings
    Wufoo
    9.5
    26 Ratings
    9% above category average
    Access controls00 Ratings9.526 Ratings
    Compliance00 Ratings9.522 Ratings
    Survey Distribution
    Comparison of Survey Distribution features of Hotjar and Wufoo
    Feature
    Hotjar
    -
    Ratings
    Wufoo
    7.5
    18 Ratings
    9% below category average
    Vendor-offered crowdsourcing00 Ratings7.07 Ratings
    Respondent restrictions00 Ratings8.018 Ratings
    Best Alternatives
    HotjarWufoo
    Small Businesses
    Smartlook
    Score8.2 out of 10
    Jotform
    Score8.5 out of 10
    Medium-sized Companies
    Crazy Egg
    Score8.1 out of 10
    Qualaroo
    Score6.1 out of 10
    Enterprises
    Crazy Egg
    Score8.1 out of 10
    QuestionPro
    Score10 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    HotjarWufoo
    Likelihood to Recommend
    10.0
    (104 ratings)
    9.0
    (64 ratings)
    Likelihood to Renew
    5.1
    (2 ratings)
    10.0
    (32 ratings)
    Usability
    9.7
    (6 ratings)
    9.5
    (7 ratings)
    Performance
    -
    (0 ratings)
    9.0
    (1 ratings)
    Support Rating
    9.6
    (4 ratings)
    10.0
    (5 ratings)
    Online Training
    -
    (0 ratings)
    8.0
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    9.0
    (2 ratings)
    Ease of integration
    9.0
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    -
    (0 ratings)
    10.0
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    10.0
    (1 ratings)
    User Testimonials
    HotjarWufoo
    Likelihood to Recommend
    Contentsquare
    Hotjar is good for a first pass at understanding user sentiment or locating potential usability issues. There are features such as "rage clicked" which shows recordings or instances when a user rage clicked or had an issue with your site. Hotjar has also been helpful to launch intercept surveys on mobile, desktop, and app, which not all competitor software allow. Hotjar recordings are fun to watch. "Watching Hotjar like Netflix" is a favorite pastime at work.
    Incentivized
    Read full review
    SurveyMonkey, Inc
    I have used different products in the past. I am most please with Wufoo because it is easy to use, has multiple ways for your form to be displayed on your website, and submissions can be sent multiple ways as well. We use WuFoo for support emails from our customers, for dispatcher applications, as well as people sending in emergency incident tip information. This is the perfect program for us.
    Incentivized
    Read full review
    Pros
    Contentsquare
    • Heat mapping is great on Hotjar. It is a good place to start when you are looking at the UX & CRO on your website. You can see the % of people clicking on elements on a page, how far they scroll, and mouse movements.
    • Hotjar is great for session recordings. These record the mouse movements, clicks, pages and scrolls of a user in video format. You can watch these to investigate what works well on a site and identify potential roadblocks and bugs.
    • Hotjar is great as it ensures that users details are anonymous; for instance, if you are watching a session recording, you cannot see what a user types in a form field, as Hotjar blanks this out.
    • Hotjar has a poll function, so you can have polls on your website.
    Incentivized
    Read full review
    SurveyMonkey, Inc
    • Flexible, multiple entry forms: Wufoo allows users to create forms with multiple options or formats (radio, single choice, checkbox, text, paragraph text)
    • Conditional forms: Need to ask a question that only applies to a specific group? Then Wufoo is for you - it allows you to create conditional logic that allows you to reserve specific paths for specific entrants.
    • Integrations: Wufoo integrates with EVERYTHING via Zapier. You can sync it to Google sheets, email ESPs / CRMs, payment gateways... All kinds of applications for this software with its flexible uses & integrations, including embeddable HTML or direct integration to your website.
    Incentivized
    Read full review
    Cons
    Contentsquare
    • Hotjar is primarily used for web-based experiences. Not that easy to use on mobile apps.
    • I'd love to see Hotjar integrated with Google Analytics for an even deeper view.
    • Hotjar is primarily used by smaller organizations...pricing can get steep quickly for larger organizations.
    Incentivized
    Read full review
    SurveyMonkey, Inc
    • Wufoo has had a cap on the total number of fields you can use per form which has been a limiting factor for us when trying to build more complex forms.
    • Wufoo does not support tabular fields or repeating fields which is a drawback since it limits the types of questions you can ask.
    • Form organization in the admin interface is a little clunky and disorganized. It would be better if there were more customized options for organizing your library of forms.
    Incentivized
    Read full review
    Likelihood to Renew
    Contentsquare
    Even though the heat maps and user recordings were useful, our website was significantly slowed down after we installed Hotjar, so much so, that it took over a minute for our blog to load. The data that we gathered was not worth the length that it took our website to load.
    Incentivized
    Read full review
    SurveyMonkey, Inc
    I only give it this mid-range rating because, since the 2014 Super Bowl is history, our company will be closing in a couple months. I hope in my next employment opportunity that I will be able to use Wufoo again. I will probably use it to a limited extent in my personal life to communicate with friends and contacts in a unique manner. I am also working on a Certificate in Web Development and I definitely use Wufoo as embedded forms in websites I build.
    Read full review
    Usability
    Contentsquare
    So easy and simple to use! Straightforward anyone in the team is able to easily go in and set up anything in Hotjar. The UI is really simple. Whenever you give feedback to Hotjar they continously take on board the feedback and improve the tool.
    Incentivized
    Read full review
    SurveyMonkey, Inc
    Wufoo's usability from the user to the client is simple. The forms are simple to construct and they are easy for our clients to fill out. I have yet to really hit something that is difficult to do and even when I do get a little stumped their excellent support team helps me through it.
    Read full review
    Performance
    Contentsquare
    No answers on this topic
    SurveyMonkey, Inc
    Every time I try to use a different Form Builder - I constantly go back to Wufoo, especially compared to WordPress Plugin Form Builders. The biggest reason is the reliability of the form notifications getting sent and delivered are better than form builder that rely on the Wordpress Mail Send Feature. The only feature that I have found over the last 3 years that Wufoo is missing is the ability to customize the layout of the notification emails. But that is minor in the grand scope of its reliability.
    Read full review
    Support Rating
    Contentsquare
    Hotjar is a SaaS-based company, and as such has a good support service. Users can quickly submit support tickets through Hotjar's online portal. Enterprise customers get access to additional support members and have SLAs to support their larger, more complex needs. Overall, Hotjar is extremely reliable and I've never had to reach out to customer support.
    Incentivized
    Read full review
    SurveyMonkey, Inc
    I will be completely honest - I have never needed to contact any specific support for Wufoo. This is because we've never had any problems with Wufoo that I'm aware of! It has proved to be a reliable and easy to use product, and therefore, we have not needed to reach out for any kind of support or assistance. I suppose this would speak to the exceptional quality of the product!
    Incentivized
    Read full review
    Online Training
    Contentsquare
    No answers on this topic
    SurveyMonkey, Inc
    Good imbedded videos that visually demonstrate how to create an element within the form.
    Read full review
    Implementation Rating
    Contentsquare
    No answers on this topic
    SurveyMonkey, Inc
    Implementing Wufoo was a seamless process. It was an instantaneous transition from the old pdf forms and webforms we were using to the easier to understand Wufoo forms. Employees learned it with ease and the clients response was instantaneously positive. Adding Wufoo to your workflow is not only easy it is necessary.
    Read full review
    Alternatives Considered
    Contentsquare
    HotJar was selected for a few reasons:
    • Video Capture - HotJars video capture of user sessions is nothing short of amazing. It is so useful (not to mention cool) to see, in real time, how users interact with our software. It makes our jobs so much easier and more enjoyable to get this type of d
    • User Surveys - The ease and flexibility of surveys we can make available on our website are an awesome tool to get additional data.
    • Simple implementation - Adding a very small amount of code to our website gives us the ability to use all of HotJars features without having to touch our code again.
    Incentivized
    Read full review
    SurveyMonkey, Inc
    In terms of building reports, Wufoo is very similar to Google Forms. Both have the capability to edit live forms and immediately share them. Wufoo offers a few more features than Google Forms does as well. Overall, our department has looked at both options and continues to use Wufoo because of the data management and ease of building forms.
    Incentivized
    Read full review
    Return on Investment
    Contentsquare
    • We have fixed many issues, for example, checkout usability problems with the video recording feature. You can catch bugs and get an overall idea of how a particular page is working.
    • Polls have helped us pair intent with the video sessions, so we can understand better why certain users answered different things. You get greedy and try to ask everything but that won't work. Keep it simple and it will give you small but important insights.
    Incentivized
    Read full review
    SurveyMonkey, Inc
    • We've collected more revenue using less staff time than ever before. Wufoo allowed us to move online from paper-based systems.
    • Our data is now standardized and more accurate since it is input by end users instead of staff (who had to decipher handwriting).
    Incentivized
    Read full review
    ScreenShots