TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Hotjar

    Score8.3 out of 10
    N/AHotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing. The tool is used by digital analysts, UX designers, web developers and product marketers. Hotjar was acquired by Contentsquare September 2021, and is now a Contentsquare brand.

    $39

    per month 100 daily sessions

    VisitorTrack

    Score10 out of 10
    N/AVisitorTrack is a web analytics product from netFactor. It works beyond traditional web analytics to convert anonymous website "clicks" into intelligence on business visitors – without any registration action. Positioned as “Caller ID for Your Website”, the reporting and content are designed for B2B lead generation. Users receive detail on the companies visiting a site, executive profiles, address, phone, website, visit details and analytics, along with features like email alerts, Salesforce…

    $199

    per month

    Pricing
    HotjarVisitorTrack
    Editions & Modules
    Hotjar Observe - Plus
    $39
    per month 100 daily sessions
    Hotjar Ask - Plus
    $59
    per month 250 monthly responses
    Hotjar Ask - Business
    $79
    per month Starting from 500 monthly responses
    Hotjar Observe - Business
    $99
    per month Starting from 500 daily sessions
    Hotjar Scale - Business
    $213
    per month Starting from 500 daily sessions
    Hotjar Ask - Scale
    Contact Sales
    per month unlimited volume
    VisitorTrack
    $199.00
    per month
    Offerings
    Pricing Offerings
    HotjarVisitorTrack
    Free Trial
    YesYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsDiscount available for annual pricing.VisitorTrack plans start at $199
    More Pricing Information
    Community Pulse
    HotjarVisitorTrack
    Considered Both Products
    Contentsquare
    No answer on this topic
    netFactor
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    51 Answers
    No answers on this topic
    Delivers good value for the price
    100%
    Delivers good value for the price
    49 Answers
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    51 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    44 Answers
    No answers on this topic
    Implementation went as expected
    95%
    Implementation went as expected
    41 Answers
    No answers on this topic
    Best Alternatives
    HotjarVisitorTrack
    Small Businesses
    Smartlook
    Score8.2 out of 10
    StatCounter
    Score9 out of 10
    Medium-sized Companies
    Crazy Egg
    Score8.1 out of 10
    Siteimprove
    Score10 out of 10
    Enterprises
    Crazy Egg
    Score8.1 out of 10
    Chartbeat
    Score6.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    HotjarVisitorTrack
    Likelihood to Recommend
    10.0
    (104 ratings)
    10.0
    (7 ratings)
    Likelihood to Renew
    5.1
    (2 ratings)
    -
    (0 ratings)
    Usability
    9.7
    (6 ratings)
    -
    (0 ratings)
    Availability
    -
    (0 ratings)
    9.1
    (1 ratings)
    Support Rating
    9.6
    (4 ratings)
    10.0
    (2 ratings)
    Ease of integration
    9.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    -
    (0 ratings)
    9.1
    (1 ratings)
    User Testimonials
    HotjarVisitorTrack
    Likelihood to Recommend
    Contentsquare
    Hotjar is good for a first pass at understanding user sentiment or locating potential usability issues. There are features such as "rage clicked" which shows recordings or instances when a user rage clicked or had an issue with your site. Hotjar has also been helpful to launch intercept surveys on mobile, desktop, and app, which not all competitor software allow. Hotjar recordings are fun to watch. "Watching Hotjar like Netflix" is a favorite pastime at work.
    Incentivized
    Read full review
    netFactor
    VisitorTrack is best used with websites that have good page/file naming conventions. You can create alerts and reports based on triggers that match certain URLs, or parts of page names. For instance, you would want to consistently name pages related to your products to contain a certain string in the file name, like domainname.com/product_XXXXXXX.html, where "product" is consistent across all your products. There are other techniques, but consistency with naming conventions will be helpful to you. No worries, their support team will help you see what you want to see.
    Read full review
    Pros
    Contentsquare
    • Heat mapping is great on Hotjar. It is a good place to start when you are looking at the UX & CRO on your website. You can see the % of people clicking on elements on a page, how far they scroll, and mouse movements.
    • Hotjar is great for session recordings. These record the mouse movements, clicks, pages and scrolls of a user in video format. You can watch these to investigate what works well on a site and identify potential roadblocks and bugs.
    • Hotjar is great as it ensures that users details are anonymous; for instance, if you are watching a session recording, you cannot see what a user types in a form field, as Hotjar blanks this out.
    • Hotjar has a poll function, so you can have polls on your website.
    Incentivized
    Read full review
    netFactor
    • Bombora without a doubt is the slickest thing you will ever see. How real is that visitor?
    • Built-in contact searches for company to generate a specific marketing list
    Incentivized
    Read full review
    Cons
    Contentsquare
    • Hotjar is primarily used for web-based experiences. Not that easy to use on mobile apps.
    • I'd love to see Hotjar integrated with Google Analytics for an even deeper view.
    • Hotjar is primarily used by smaller organizations...pricing can get steep quickly for larger organizations.
    Incentivized
    Read full review
    netFactor
    • As a relatively new user, this is not an easy question to answer. I have already seen improvements (Dashboard) since I have been using VisitorTrack.
    • It would be great to see some more 'how to' video's in the help section.
    Read full review
    Likelihood to Renew
    Contentsquare
    Even though the heat maps and user recordings were useful, our website was significantly slowed down after we installed Hotjar, so much so, that it took over a minute for our blog to load. The data that we gathered was not worth the length that it took our website to load.
    Incentivized
    Read full review
    netFactor
    No answers on this topic
    Usability
    Contentsquare
    So easy and simple to use! Straightforward anyone in the team is able to easily go in and set up anything in Hotjar. The UI is really simple. Whenever you give feedback to Hotjar they continously take on board the feedback and improve the tool.
    Incentivized
    Read full review
    netFactor
    No answers on this topic
    Support Rating
    Contentsquare
    Hotjar is a SaaS-based company, and as such has a good support service. Users can quickly submit support tickets through Hotjar's online portal. Enterprise customers get access to additional support members and have SLAs to support their larger, more complex needs. Overall, Hotjar is extremely reliable and I've never had to reach out to customer support.
    Incentivized
    Read full review
    netFactor
    VisitorTrack support is outstanding and personalized. I have always gotten prompt answers, directly from their staff without any language barriers, which I typically have to deal with from other vendors who outsource overseas.
    Incentivized
    Read full review
    Alternatives Considered
    Contentsquare
    HotJar was selected for a few reasons:
    • Video Capture - HotJars video capture of user sessions is nothing short of amazing. It is so useful (not to mention cool) to see, in real time, how users interact with our software. It makes our jobs so much easier and more enjoyable to get this type of d
    • User Surveys - The ease and flexibility of surveys we can make available on our website are an awesome tool to get additional data.
    • Simple implementation - Adding a very small amount of code to our website gives us the ability to use all of HotJars features without having to touch our code again.
    Incentivized
    Read full review
    netFactor
    VisitorTrack is easy to use and highly accurate. They have a lot of capabilities to sort and filter your data.
    Read full review
    Return on Investment
    Contentsquare
    • We have fixed many issues, for example, checkout usability problems with the video recording feature. You can catch bugs and get an overall idea of how a particular page is working.
    • Polls have helped us pair intent with the video sessions, so we can understand better why certain users answered different things. You get greedy and try to ask everything but that won't work. Keep it simple and it will give you small but important insights.
    Incentivized
    Read full review
    netFactor
    • Ability to identify some key search terms used and make sure they have a presence on our web site
    • Ability to see when new prospects visit our site so we can time follow ups accordingly
    • Ability to set triggers on high value prospects which helps save time (I am a one man team)
    Read full review
    ScreenShots

    VisitorTrack Screenshots

    Screenshot of VisitorTrack is like "Caller ID for your Website"Screenshot of Turn anonymous website visitors into B2B leadsScreenshot of Get detailed visitor reports and dashboardsScreenshot of View accurate contact records for the executives you target