Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing.
The tool is used by digital analysts, UX designers, web developers and product marketers. Hotjar was acquired by Contentsquare September 2021, and is now a Contentsquare brand.
$39
per month 100 daily sessions
LeadLander
Score 10.0 out of 10
N/A
LeadLander is essentially an IP reverse look-up tool. It does a reverse look-up of the IP address to distinguish between corporate visitors and “home/ISP” users.
Although having somewhat similar functionality as web analytics products like Google Analytics and WebTrends, it is actually designed for a different user base. While web analytics tools are typically designed to provide metrics such as bounce rates, unique visitors, and length/depth of stay to help marketers optimize website content,…
Hotjar is well suite for organizations that want to get a good glimpse into user behavior on their websites. The tool is easily installed through Google Tag Manager, and then users simply select which pages or paths they want the tool to analyze. After a few days, users can start seeing patterns develop, helping them understand what areas of the user journey flow they need to test out and improve. Hotjar is primarily for web-based experiences, not for mobile applications and other non-web digital applications.
Lead Lander is great for an organization that is trying to get a better handle on who is visiting their website. Not just the website in general but you can look to see who is visiting each page within a site. This is beneficial when using the data to make digital marketing decisions, especially PPC.
Heat mapping is great on Hotjar. It is a good place to start when you are looking at the UX & CRO on your website. You can see the % of people clicking on elements on a page, how far they scroll, and mouse movements.
Hotjar is great for session recordings. These record the mouse movements, clicks, pages and scrolls of a user in video format. You can watch these to investigate what works well on a site and identify potential roadblocks and bugs.
Hotjar is great as it ensures that users details are anonymous; for instance, if you are watching a session recording, you cannot see what a user types in a form field, as Hotjar blanks this out.
Hotjar has a poll function, so you can have polls on your website.
The dashboard is very nice. I love that it is the first thing you see when you log in.
For us, being able to leave notes on organizations is key. That way we know the last time they looked at our information, who contacted the organization and what the conversation entailed. There is never any question of what has happened in the past.
I also really enjoy being able to do Lead Scoring. This makes it super easy for the field especially to see who is accessing the pages most important to them. The fact that the colors display in the daily email alerts is really beneficial.
The video recording feature is very slow to use. I know there is a very powerful process going on (saving your CSS and the DOM movements you make) but anyway it's slow to use.
Hotjar itself is heavy and has effects on your load times. This is a very important issue and I hope they're working on that.
Adding more segmentation would be nice. For example, being able to connect your API or more information to show relevant polls or feedback buttons to certain users. Aggregated info is hard to process.
We were not aware of the ability to sync with SalesForce and/or LinkedIn with our initial deployment of the product. With more hands on training and even online courses available, Leadlander could increase and accelerate usage of their product
Even though the heat maps and user recordings were useful, our website was significantly slowed down after we installed Hotjar, so much so, that it took over a minute for our blog to load. The data that we gathered was not worth the length that it took our website to load.
Currently, we have not went out to look for another tool because we are happy with LeadLanders' performance. If we were to be approached by any of their competitors, we would look to investigate the difference and similarities between the tools. In the past, we used a tool that provided images and steps taken to show the route a prospect takes and I found that to be very interesting.
So easy and simple to use! Straightforward anyone in the team is able to easily go in and set up anything in Hotjar. The UI is really simple. Whenever you give feedback to Hotjar they continously take on board the feedback and improve the tool.
Hotjar is a SaaS-based company, and as such has a good support service. Users can quickly submit support tickets through Hotjar's online portal. Enterprise customers get access to additional support members and have SLAs to support their larger, more complex needs. Overall, Hotjar is extremely reliable and I've never had to reach out to customer support.
Compared to Sprig and Usabilla, Hotjar has robust functionality. Again, as stated earlier, the ability to summarize rage clicks, trigger recordings for a/b experiments, and run intercept surveys on mobile is very useful. Hotjar is also noticeably more intuitive to use than Usabilla, with a cleaner interface and navigation.
Our UX team can now use hard data to back up and validate design decisions that we make. Our role as usability experts is becoming more respected and integral to business objectives because we now have data that can back up our field of study and prove that our roles are demonstrably useful and necessary.
HotJar allows our small team of 3 UX designers to get research data as if we were a much larger team. Instead of painstakingly using our time to do guerrilla research, endless user observations, and other types of manual testing, we can now get a significant portion of our data from HotJar.
Using HotJar is actually giving our team a sense of excitement and enjoyment in our day-to-day usability work. Instead of seeing UX as a chore, HotJar is making data gathering and analyzing more fun, because we can see tangible results from a much larger pool of user/user-data than we could in the past.
We have won many new customers that visited our website but didn't request a demonstration. Therefore, the return is at least two or three customers a year.
I often chase after business that is not a good fit for our product. Many companies are too small or use the wrong platform for our solution.
Frequently, we receive prospective leads that can't be identified.
It's a great way to come up with new companies that perhaps you didn't think about as leads.
