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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Hootsuite

    Score7.9 out of 10
    N/AHootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from…

    $149

    per month Starts at 1 user, 5 social accounts

    Social Suite by Reputation.com

    Score9.4 out of 10
    N/AThe Social Suite by Reputation.com (formerly NUVI) is a social media intelligence platform. It is designed to listen, monitor, and engage, the social web. NUVI's patented bubble stream visualizes the social web in real time. Reputation.com acquired NUVI in 2021.N/A
    Pricing
    HootsuiteSocial Suite by Reputation.com
    Editions & Modules
    Standard
    $99
    per month (billed annually) Starts at 1 user, 10 social accounts
    Advanced
    $249
    per month (billed annually) Starts at 1 user, unlimited social accounts
    Enterprise
    Custom Pricing
    per year
    No answers on this topic
    Offerings
    Pricing Offerings
    HootsuiteSocial Suite by Reputation.com
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsPlans can be paid monthly or annually, with a discount for annual pricing.—
    More Pricing Information
    Community Pulse
    HootsuiteSocial Suite by Reputation.com
    Considered Both Products
    Hootsuite
    No answer on this topic
    Reputation.com, Inc
    Chose Social Suite by Reputation.com
    It honestly doesn't even compare - the cost is less with Hootsuite Pro, but the capabilities of Nuvi far exceed the expense. Nuvi not only provided solutions for problems I didn't know my company had, but it also provided training and ad hoc answers to questions I had as I …
    Incentivized
    Chose Social Suite by Reputation.com
    Doesn't stack up at all. NUVI is way more cumbersome, difficult to use, and complicated. Hootsuite is clearly defined, easy to use, and focuses on specific improvements you want for your social media management. It is also not difficult to set up and get working for you early …
    Incentivized
    Chose Social Suite by Reputation.com
    We've done extensive research as it relates to social listening & monitoring tools. We made the decision to work with NUVI largely in part due to the cost, i.e., paying per volume of impressions vs. more expensive annual solutions, as well as the ability to use it for multiple …
    Incentivized
    Chose Social Suite by Reputation.com
    NUVI is a win for us because it is the right cost and the right features for our company. I anticipate we will grow out of it as our property level users request additional functionality, but in the meantime, it has been useful and we have just completed our contract for our …
    Incentivized
    Chose Social Suite by Reputation.com
    NUVI provided us with a more in-depth analysis of what we wanted to see and what we didn't know we needed to see. There is also the advantage of being able to do everything by using one product (NUVI) instead of having to using several different products to accomplish one set …
    Incentivized
    Chose Social Suite by Reputation.com
    We stopped using Hootsuite's listening in favor or Nuvi and compared them to Radian6/Social Studio and a couple of others. Nuvi's user interface was cleaner, and more intuitive and they were more set up to accomplish the tasks we asked of it.
    Incentivized
    Chose Social Suite by Reputation.com
    I selected NUVI based upon their real-time monitoring and visuals. It brings social media to life for the left brain CEOs and decision makers. It makes a statement.
    Incentivized
    Chose Social Suite by Reputation.com
    We loved the visual reporting Nuvi provides.
    Incentivized
    Chose Social Suite by Reputation.com
    Nuvi may be the right tool for you, but do your homework and compare them to the other tools listed above to find the right one at the best price in meeting your desired goals. Also, I personally prefer monthly payment v. year-long contracts UNTIL I am 100% sure I can get a ROI …
    Chose Social Suite by Reputation.com
    NUVI isn't that much better than Hootsuite.
    Key User Insights
    Would buy again
    93%
    Would buy again
    282 Answers
    No answers on this topic
    Delivers good value for the price
    92%
    Delivers good value for the price
    243 Answers
    No answers on this topic
    Happy with the feature set
    94%
    Happy with the feature set
    287 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    94%
    Lived up to sales and marketing promises
    245 Answers
    No answers on this topic
    Implementation went as expected
    99%
    Implementation went as expected
    276 Answers
    No answers on this topic
    Features
    HootsuiteSocial Suite by Reputation.com
    Listening/monitoring
    Comparison of Listening/monitoring features of Hootsuite and Social Suite by Reputation.com
    Feature
    Hootsuite
    6.7
    275 Ratings
    14% below category average
    Social Suite by Reputation.com
    -
    Ratings
    Boolean keyword searches6.0185 Ratings00 Ratings
    Filtering out noise/spam6.0193 Ratings00 Ratings
    Sentiment analysis6.1187 Ratings00 Ratings
    Broad channel coverage8.5255 Ratings00 Ratings
    Publishing
    Comparison of Publishing features of Hootsuite and Social Suite by Reputation.com
    Feature
    Hootsuite
    7.5
    383 Ratings
    7% below category average
    Social Suite by Reputation.com
    -
    Ratings
    Content planning and scheduling8.9382 Ratings00 Ratings
    Audience targeting6.5260 Ratings00 Ratings
    Content optimization6.9312 Ratings00 Ratings
    Workflow management7.7322 Ratings00 Ratings
    Engagement
    Comparison of Engagement features of Hootsuite and Social Suite by Reputation.com
    Feature
    Hootsuite
    7.8
    308 Ratings
    2% below category average
    Social Suite by Reputation.com
    -
    Ratings
    Automated routing and prioritization7.4220 Ratings00 Ratings
    Customer interaction histories7.6237 Ratings00 Ratings
    Bulk actions8.3265 Ratings00 Ratings
    Marketing
    Comparison of Marketing features of Hootsuite and Social Suite by Reputation.com
    Feature
    Hootsuite
    7.4
    295 Ratings
    5% below category average
    Social Suite by Reputation.com
    -
    Ratings
    Lead generation6.3177 Ratings00 Ratings
    Content marketing8.1263 Ratings00 Ratings
    Paid media management7.6175 Ratings00 Ratings
    Campaigns and promotions7.6225 Ratings00 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Hootsuite and Social Suite by Reputation.com
    Feature
    Hootsuite
    9.2
    376 Ratings
    9% above category average
    Social Suite by Reputation.com
    -
    Ratings
    Twitter9.0344 Ratings00 Ratings
    Facebook9.7360 Ratings00 Ratings
    LinkedIn9.5314 Ratings00 Ratings
    Google+8.960 Ratings00 Ratings
    Instagram9.8316 Ratings00 Ratings
    Pinterest9.2161 Ratings00 Ratings
    YouTube8.4149 Ratings00 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Hootsuite and Social Suite by Reputation.com
    Feature
    Hootsuite
    8.0
    306 Ratings
    1% above category average
    Social Suite by Reputation.com
    -
    Ratings
    Campaign success analytics8.4282 Ratings00 Ratings
    Real-time tracking7.5282 Ratings00 Ratings
    Competitor analysis8.0189 Ratings00 Ratings
    Account management
    Comparison of Account management features of Hootsuite and Social Suite by Reputation.com
    Feature
    Hootsuite
    7.8
    316 Ratings
    3% below category average
    Social Suite by Reputation.com
    -
    Ratings
    Role-based user permissions & privileges8.7268 Ratings00 Ratings
    Mobile access6.8294 Ratings00 Ratings
    Best Alternatives
    HootsuiteSocial Suite by Reputation.com
    Small Businesses
    Sendible
    Score7.6 out of 10
    Mention
    Score9.4 out of 10
    Medium-sized Companies
    Vista Social
    Score9.5 out of 10
    Mention
    Score9.4 out of 10
    Enterprises
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score7.3 out of 10
    Brandwatch
    Score8.8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    HootsuiteSocial Suite by Reputation.com
    Likelihood to Recommend
    8.0
    (444 ratings)
    4.0
    (38 ratings)
    Likelihood to Renew
    8.6
    (89 ratings)
    8.5
    (13 ratings)
    Usability
    9.0
    (83 ratings)
    1.0
    (1 ratings)
    Availability
    9.8
    (21 ratings)
    -
    (0 ratings)
    Performance
    9.8
    (19 ratings)
    -
    (0 ratings)
    Support Rating
    7.0
    (263 ratings)
    -
    (0 ratings)
    In-Person Training
    6.0
    (1 ratings)
    -
    (0 ratings)
    Online Training
    9.0
    (17 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.0
    (39 ratings)
    -
    (0 ratings)
    Configurability
    7.2
    (3 ratings)
    -
    (0 ratings)
    Ease of integration
    7.6
    (2 ratings)
    -
    (0 ratings)
    Product Scalability
    8.1
    (3 ratings)
    -
    (0 ratings)
    Vendor post-sale
    8.9
    (3 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    8.3
    (18 ratings)
    -
    (0 ratings)
    User Testimonials
    HootsuiteSocial Suite by Reputation.com
    Likelihood to Recommend
    Hootsuite
    Hootsuite is a great starter tool for companies that want to use a scheduling service for their social media content. It allows access to nearly all of the commonly used social media platforms, so no matter where you share content, Hootsuite will allow you to do it with ease.
    Incentivized
    Read full review
    Reputation.com, Inc
    NUVI is great for ongoing listening, especially for long-term clients. If your monitor is already set up, the platform is great in a crisis situation. If you don't have previous monitors created, it can be less helpful if something pops up out of the blue since it cannot pull in historic data. NUVI is better for more experienced social/digital team members as there is a learning curve when you first use the software.
    Incentivized
    Read full review
    Pros
    Hootsuite
    • Scheduling of content. The ease of use for Hootsuite's planner abilities is top of the industry. It is simple and effective in posting content to different channels and accounts.
    • Analytics are superior on Hootsuite. Their custom reports allow you to view very specific KPI's that you can adjust for each channel or account. The reports are also exportable to be used for others in the company.
    • Inbox management. The inbox manager is superior to any in the industry. Hootsuite allows you to tag certain phrases or keywords to better filter messages based on importance or topic.
    Incentivized
    Read full review
    Reputation.com, Inc
    • There are many great features that we like about NUVI. We initially purchased this tool just for listening/monitoring but have learned to do so much more with it.
    • I really enjoy the "stream" feature and love the reports that NUVI creates.
    • The dashboards for each monitor is also very easy and friendly to use.
    Incentivized
    Read full review
    Cons
    Hootsuite
    • Because of the way algorithms works, we would have loved to be able to automate making a post with no link and posting the first comment with a link (hello LinkedIn)
    • We would have loved an easy way to post from a main account and repost the post for other accounts we administrate, for instance a corporate post reposted by individuals for LinkedIn, or retweets from one main account by child accounts
    Incentivized
    Read full review
    Reputation.com, Inc
    • There are various quirks and bugs that become apparent as you use the tool more. Nothing that completely ruins the experience, but they can be nagging.
    • It didn't seem to pull in every use of some particular Instagram hashtags that we were tracking. Instagram reported a good bit more than NUVI did.
    • Better historical data (for collection and prediction). Currently it can pull from the last 30 days of Twitter data, which can give you some idea of volume moving forward, but in some cases it's a vast underestimate for the actual volume you'll get from all data sources. Also, if you're looking for previous mentions of your search terms beyond 30 days, then you're out of luck.
    Incentivized
    Read full review
    Likelihood to Renew
    Hootsuite
    At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
    Incentivized
    Read full review
    Reputation.com, Inc
    I have just gotten out of my contract and NUVI was very nice to extend more help to me in finding out ways the tool could be useful, but at this point, I declined as I've already spent months using it and still having difficulty. Perhaps for some other businesses or people, this is the perfect tool, just didn't work for me
    Read full review
    Usability
    Hootsuite
    The overall usability is awesome, the scheduling, reporting, etc. The spellcheck and feature that used to be a part of it was awesome and we are sad to see that it was taken away. However, we do like the AI feature and emoji customization. The new ad and paid media element is something we are starting to explore, especially for Facebook and Linkedin
    Read full review
    Reputation.com, Inc
    See my previous comments
    Read full review
    Reliability and Availability
    Hootsuite
    Any outages are communicated in advance and have not been a problem. We let our clients know based on communications from HootSuite. Since we operate 24/7 with multiple shifts, planned outages can interfere with our operations, but we can always work around it.
    Read full review
    Reputation.com, Inc
    No answers on this topic
    Performance
    Hootsuite
    Hootsuite makes passing on articles from the web very easy- when it works! I have had a number of gliches with Chrome where it does not open properly and the solution (after some toing and froing with support) was to uninstall and reinstall. The support staff are always very helpful (which is great!) but the gliches..... well, they suck when you are already busy!
    Read full review
    Reputation.com, Inc
    No answers on this topic
    Support Rating
    Hootsuite
    I can manage all of my accounts on one site! It's absolutely amazing!
    The dashboard is helpful to see how you are doing as well. Still
    getting to understand the analytics and may need to reach out for help
    on this
    Read full review
    Reputation.com, Inc
    No answers on this topic
    In-Person Training
    Hootsuite
    Very easy to teach and learn
    Read full review
    Reputation.com, Inc
    No answers on this topic
    Online Training
    Hootsuite
    The online training is decent; however, it takes a lot more time to search for answers to my questions. Having a training session with a live person was much more effective as they were able to quickly address the business needs I have.
    Read full review
    Reputation.com, Inc
    No answers on this topic
    Implementation Rating
    Hootsuite
    • Combination of vendor and internal. The vendor bumped up our account to the Enterprise version (quite simple and easy) and then set up our organization and team structure. We then had to log in and set up team members and assign members to social media accounts. This was pretty easy to do as they have a great user interface. We simply had to drag and drop people into the correct team giving them access to specific social media accounts.
    Read full review
    Reputation.com, Inc
    No answers on this topic
    Alternatives Considered
    Hootsuite
    Hootsuite is definitely the most cost effective of the bunch for the goals that my clients have. The AI caption generation is also perfect for cutting down on time. Caption creation actually takes up a lot of time in the scheduling process for content and this feature made Hootsuite stand out to me!
    Incentivized
    Read full review
    Reputation.com, Inc
    NUVI provided us with a more in-depth analysis of what we wanted to see and what we didn't know we needed to see. There is also the advantage of being able to do everything by using one product (NUVI) instead of having to using several different products to accomplish one set of tasks. It also helps that NUVI is much more engaging and appealing to look at
    Read full review
    Scalability
    Hootsuite
    We are only using in marketing and have been able to scale.
    Incentivized
    Read full review
    Reputation.com, Inc
    No answers on this topic
    Return on Investment
    Hootsuite
    • I have been able to evaluate which posts, in general, do well and figure out what types of posts to make (content)
    • It's been harder however to compare on social medial platform compared to another because it's hard to duplicate a post with a new owly (I think you used to be able to) but more so, you also can't assign it a custom owly link so I can see at a glance which owly link was associated with what platform.
    Incentivized
    Read full review
    Reputation.com, Inc
    • Efficiency - Weekly reporting has dropped from a few hours to roughly 30 minutes. Audience segmentation studies have dropped from a month to two weeks.
    • ROI - NUVI is generally cheaper than most competitors. It's increased my margins.
    • Happier clients - With greater efficiency comes faster turn around times and happier clients.
    Read full review
    ScreenShots

    Hootsuite Screenshots

    Screenshot of Monitoring: Monitors social media profiles and tracks the topics that matter to the brand.Screenshot of Publishing: Create, publish and schedule engaging posts across social channels.Screenshot of Customer Engagement: A consolidated stream of messages across networks that can be triaged and assigned to respond to customers faster. Provides optional chatbot handover for automated responses.Screenshot of Scheduling: Social content can be planned as a team with a shared calendar that features collaborative post drafts and built-in approval workflows.Screenshot of Analytics & Reporting: Measures the effectiveness of a social media strategy to help turn strategy into execution with meaningful and actionable insights. Reports can be customized and shared according to unique business goals and objectives.