Hootsuite vs. PageLever (discontinued)

Hootsuite is a great starter tool for companies that want to use a scheduling service for their social media content. It allows access to nearly all of the commonly used social media platforms, so no matter where you share content, Hootsuite will allow you to do it with ease.

Incentivized

Pagelever has an amazing team that helps clients get what they need. They understand the needs and are there to help you get the benefits you need from your competitors. In comparison with some other vendors we have worked with, they adopted a true partnership approach. They are very good at listening to what we wish to achieve and then helping us tweak the product to meet our goals. We were initially on the Professional plan and even before we eventually upgraded to the more fully-featured Agency plan, they were very willing to work with us to make sure the product did what we needed it to do. Moving to the Agency plan was great since it gave us additional agency features that were very important such as giving our clients automatic acces to their data and allowing us to set up custom KPIs and custom reports.

• Scheduling of content. The ease of use for Hootsuite's planner abilities is top of the industry. It is simple and effective in posting content to different channels and accounts.
• Analytics are superior on Hootsuite. Their custom reports allow you to view very specific KPI's that you can adjust for each channel or account. The reports are also exportable to be used for others in the company.
• Inbox management. The inbox manager is superior to any in the industry. Hootsuite allows you to tag certain phrases or keywords to better filter messages based on importance or topic.

Incentivized

• It has amazing in depth of data about Facebook Pages. For example, it shows us how exactly content is being consumed over time. We can easily see segmented data showing what content is being consumed by which demographic groups. It's also very easy to incorporate all this data into a a usable report which can be share with our clients.
• Analysis with competitive streams: We can compare metrics across client accounts to quickly spot anomalies or see if, for example, low click-through rate is specific to one client, or is common across our account base and possibly due to external factors.
• Very easy to use - great usability. The product is quite flexible and we can easily configure custom reports with dashboards and KPIs that are specific to our client's use cases.
• Client access: Clients can log-in to the system to see customized reports that we configure specifically for them. This is a huge advantage.
• The ability to track changes in metrics over different time periods is also extremely helpful. This is often a key metric for our clients and it is very simple to pul this data from the system.

• Because of the way algorithms works, we would have loved to be able to automate making a post with no link and posting the first comment with a link (hello LinkedIn)
• We would have loved an easy way to post from a main account and repost the post for other accounts we administrate, for instance a corporate post reposted by individuals for LinkedIn, or retweets from one main account by child accounts

Incentivized

• The interface should be a little bit faster. Since the system contains a lot of data, it can be a bit slow to load.

At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.

Incentivized

PageLever is a fantastic product for agencies. The ability to customize and easily share metrics with our clients is key. Many other tools are great for corporate use, but PageLever is a particularly effective tool for agencies working with multiple clients.

The overall usability is awesome, the scheduling, reporting, etc. The spellcheck and feature that used to be a part of it was awesome and we are sad to see that it was taken away. However, we do like the AI feature and emoji customization. The new ad and paid media element is something we are starting to explore, especially for Facebook and Linkedin

Any outages are communicated in advance and have not been a problem. We let our clients know based on communications from HootSuite. Since we operate 24/7 with multiple shifts, planned outages can interfere with our operations, but we can always work around it.

Hootsuite makes passing on articles from the web very easy- when it works! I have had a number of gliches with Chrome where it does not open properly and the solution (after some toing and froing with support) was to uninstall and reinstall. The support staff are always very helpful (which is great!) but the gliches..... well, they suck when you are already busy!

I can manage all of my accounts on one site! It's absolutely amazing!
The dashboard is helpful to see how you are doing as well. Still
getting to understand the analytics and may need to reach out for help
on this

Very easy to teach and learn

The online training is decent; however, it takes a lot more time to search for answers to my questions. Having a training session with a live person was much more effective as they were able to quickly address the business needs I have.

• Combination of vendor and internal. The vendor bumped up our account to the Enterprise version (quite simple and easy) and then set up our organization and team structure. We then had to log in and set up team members and assign members to social media accounts. This was pretty easy to do as they have a great user interface. We simply had to drag and drop people into the correct team giving them access to specific social media accounts.

Hootsuite is definitely the most cost effective of the bunch for the goals that my clients have. The AI caption generation is also perfect for cutting down on time. Caption creation actually takes up a lot of time in the scheduling process for content and this feature made Hootsuite stand out to me!

Incentivized

We are only using in marketing and have been able to scale.

Incentivized

• I have been able to evaluate which posts, in general, do well and figure out what types of posts to make (content)
• It's been harder however to compare on social medial platform compared to another because it's hard to duplicate a post with a new owly (I think you used to be able to) but more so, you also can't assign it a custom owly link so I can see at a glance which owly link was associated with what platform.

Incentivized

• Great data that can help a lot in decision making. For example, as the system provides very granular, real-time data we can easily see if certain posts / conntent is resonating with the target deomgraphic group or not. If we are trying to appeal to males between the ages of 35 and 45, it's quite simple to see if our messaging is effective in reaching this group. We can do A/B testing and test different things until we find the content that resonates most strongly with this demographic group.