Hippo Video vs. Wistia

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Hippo Video
Score 8.2 out of 10
Small Businesses (1-50 employees)
According to the vendor, Hippo Video is a DIY video personalization platform for businesses. The platform can be used to create and send mass in-video & hyper-personalized video email campaigns at scale to book more meetings, track opportunities, and close more deals effectively. Hippo Video has tailored workflows for marketing, email campaign, sales, and customer support processes. Merge data and video to deliver exceptional experiences that wow customers, and produce higher…
$0
per month
Wistia
Score 9.8 out of 10
N/A
Wistia is a video marketing platform that helps teams create, host, market, and measure their videos and webinars. Wistia is used to create professional videos, host webinars, collect and send leads to a connected marketing automation platform. Wistia additionally offers customers support and educational resources.
$0
up to 10 videos
Pricing
Hippo VideoWistia
Editions & Modules
Free
$0
per month
Basic
$29
per month
Starter
$49
per month
Pro
$99
per month
Growth
$199
per month
Free
$0
up to 10 videos
Plus
$24
per month
Pro Plan
$99
per month
Advanced Plan
$399
per month
Offerings
Pricing Offerings
Hippo VideoWistia
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details20% discount for annual pricing.
More Pricing Information
Community Pulse
Hippo VideoWistia
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Hippo VideoWistia
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Score 9.2 out of 10
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Score 9.2 out of 10
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All AlternativesView all alternativesView all alternatives
User Ratings
Hippo VideoWistia
Likelihood to Recommend
10.0
(0 ratings)
9.9
(0 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(0 ratings)
Usability
-
(0 ratings)
10.0
(0 ratings)
Availability
-
(0 ratings)
10.0
(0 ratings)
Performance
-
(0 ratings)
10.0
(0 ratings)
Support Rating
8.0
(0 ratings)
10.0
(0 ratings)
Implementation Rating
-
(0 ratings)
10.0
(0 ratings)
Configurability
-
(0 ratings)
9.0
(0 ratings)
Ease of integration
-
(0 ratings)
8.0
(0 ratings)
Product Scalability
-
(0 ratings)
10.0
(0 ratings)
Vendor post-sale
-
(0 ratings)
9.0
(0 ratings)
Vendor pre-sale
-
(0 ratings)
9.0
(0 ratings)
User Testimonials
Hippo VideoWistia
Likelihood to Recommend
Hippo Video is great to create personalized sales/support videos. You can can attach them to your email messages and send them as cold emails. Or you can use them to send your team members instructions of a project that you're stuck on or having problem with. You can use it for personal screen recording sessions as well. You can record webcams and also have your clients create testimonial videos. It has a nice UI/UX
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It's so awesome to see my videos come up on Google Search. A click brings viewers right to my website!!! Incredibly powerful. If I were just posting on YouTube, visitors would end up there and then off to the next best cat video instead of taking action with me on my website.
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Pros
  • Good for sending demos that wow prospects
  • Useful for adding assets to virtual presentations
  • Excellent to book meetings as you can add calendar links
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  • Wistia enables a lot of customization in the video player, making it personalized to your business.
  • The user experience is pretty intuitive and easy to use without too much training.
  • Wistia's help articles, blog and instructional videos were very helpful as we began investing more resources into video production.
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Cons
  • Improve bugs/glitches.
  • Improve load times for videos.
  • Add more customizability to videos.
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  • Obtaining embed codes for a significantly large number of videos can be very time consuming as there is no way to automatically pull a report.
  • Within a project, there is no way to set the list to show a specific number of videos and you may only have a certain number of videos shown unless you click to expand the list and continue to do so.
  • Once the list is expanded and you click in to a video, when clicking back, the list reloads and you must expand the entire list again which can become very time consuming.
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Likelihood to Renew
No answers on this topic
Wistia is super easy to use and very reliable, anytime a video needs to be updated, the existing media can be replaced, but the url remains the same so anywhere this media is shared or embedded, it is immediately updated. Their support is extremely helpful, and there is very rarely any issues with this product.
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Usability
No answers on this topic
I just love the interface and the way things are organized. You can find all of the various controls and have the ability to enable/disable each. You can also get to help quickly from any screen. The screens are not cluttered and have a good use of whitepace, without the need to page through controls or reload the screen.
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Reliability and Availability
No answers on this topic
After several years, we have not come across a situation for which Wistia was not available when needed.
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Performance
No answers on this topic
Couldn't be happier with the overall performance of the platform. Videos load fast, rarely have loading issues, look sclean and the styling and sizing doesn't have issues. The data comes in quickly and in real time. Also, on the administrative side, the videos seem to upload well without much issue. There's always issues uploading video, but we had way less upload issues with Wistia than with Vimeo.
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Support Rating
Hippo Video is in India. They answer your questions but they do take a little time. Not sure if they're a big team but they do respond to important messages. They also use their own tool for support and will show you how to fix the problems that you're having.
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We have only had to reach out to Wistia support a handful of times in the 4 years we have been using Wistia. They have always been quick to respond and help us solve the problem. The system is self-service so there should be very little to no need to reach out to support on a regular basis.
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Implementation Rating
No answers on this topic
We were in the process of changing our website so that took some time to get Wistia implemented in to our website.
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Alternatives Considered
Loom is an excellent tool, and I have nothing to say against it, but I feel Hippo Video has an edge on the Marketing/Sales focus that is key for my organizations. Bonjoro is also a good choice, but I noticed a focus on Customer Service and just building relationships with existing clients, which is okay, but for our purposes, we needed a more go-to-market-oriented tool.
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Wistia is in the process of making their livestreaming way better than the free alternative like YouTube and a well known competitor like gotomeeting. It's easy to add in cohosts, interact with chat members, add in polls and other features which can be a bit clunky on gotomeeting.
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Scalability
No answers on this topic
We use many platforms and Wistia has been a standout in terms of reliability and scaleability.
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Return on Investment
  • Greater marketing reach
  • Easy testimonials obtained
  • Worth the price
  • Less effects to create variety
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  • Doubled lead capture from lead magnet on website from one year to the next.
  • Increased email interaction on newsletters when embedding Wistia video thumbnail into email campaigns (10-15% links clicked bumped to 30-40% links clicked).
  • Can save us about 50+ hours of one-on-one client meeting time per year for pointing clients to video content rather than presenting the same info in a live setting.
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ScreenShots

Hippo Video Screenshots

Screenshot of Video personalizationScreenshot of Personalized Video email campaignsScreenshot of Mobile optimizedScreenshot of Player branding and lead generationScreenshot of Video analyticsScreenshot of Personalized Emails

Wistia Screenshots

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