HG Insights Platform vs. RocketReach

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
HG Insights Platform
Score 4.0 out of 10
Enterprise companies (1,001+ employees)
The HG Insights platform provides a view into global industries, markets, and companies allowing users to identify the most valuable opportunities and build strategies to maximize revenue and accelerate growth.N/A
RocketReach
Score 8.3 out of 10
N/A
RocketReach connects professionals to new opportunities, boasting a largest and accurate contact database. Users can lookup contacts using the RocketReach Chrome Extension on a variety of professional networking sites like AngelList, Crunchbase, LinkedIn, or Google. The chrome extension also allows the user to add prospects to prospect lists, and discover company insights on company websites.
$69
per month 100 Lookups Per Month
Pricing
HG Insights PlatformRocketReach
Editions & Modules
No answers on this topic
Essentials
$69
per month 100 Lookups Per Month
Pro
$119
per month 250 Lookups Per Month
Ultimate
$209
per month 1,000 Lookups Per Month
Enterprise
Custom
Offerings
Pricing Offerings
HG Insights PlatformRocketReach
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsUp to a 50% discount available for annual billing.
More Pricing Information
Features
HG Insights PlatformRocketReach
Prospecting
Comparison of Prospecting features of Product A and Product B
HG Insights Platform
-
Ratings
RocketReach
7.9
Ratings
2% above category average
Advanced search00 Ratings7.10 Ratings
Identification of new leads00 Ratings8.00 Ratings
List quality00 Ratings8.00 Ratings
List upload/download00 Ratings8.00 Ratings
Ideal customer targeting00 Ratings8.00 Ratings
Load time/data access00 Ratings8.00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
HG Insights Platform
-
Ratings
RocketReach
7.7
Ratings
1% below category average
Contact information00 Ratings7.00 Ratings
Company information00 Ratings8.00 Ratings
Industry information00 Ratings7.90 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
HG Insights Platform
-
Ratings
RocketReach
7.5
Ratings
1% above category average
Lead qualification process00 Ratings7.10 Ratings
Smart lists and recommendations00 Ratings7.10 Ratings
Company/business profiles00 Ratings8.00 Ratings
Data hygiene00 Ratings6.90 Ratings
Automatic data refresh00 Ratings7.10 Ratings
Tags00 Ratings8.00 Ratings
Filters and segmentation00 Ratings8.10 Ratings
Best Alternatives
HG Insights PlatformRocketReach
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.8 out of 10
Enterprises
D&B Hoovers
D&B Hoovers
Score 8.3 out of 10
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
HG Insights PlatformRocketReach
Likelihood to Recommend
-
(0 ratings)
8.0
(0 ratings)
Usability
-
(0 ratings)
8.0
(0 ratings)
User Testimonials
HG Insights PlatformRocketReach
Likelihood to Recommend
The HG Insights Platform has helped us with GTM planning as we segment accounts amongst our verticals. There are verticals with specific tech stacks that we would like to prioritize, and HG Insights allows us to do that. The account scoring allows us to prioritize outreach efforts. We are able to use the technographics to weigh scoring and assign those accounts out accordingly.
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Good as an additional tool for lead validation and pre-qualification efforts in the sales research process. May not be appropriate for in-depth research. However, can be useful as part of a suite of tools
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Pros
  • It works great for seeing if the site or app for a company is hosted on AWS.
  • Intricately uses a different approach (vs the other tools we use) - which helps confirm from another angle.
  • It has a great google chrome plug-in.
  • UI/UX is modern and clean.
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  • Helps to enrich data where other platforms may not have the required data
  • Good resource for lead validation
  • Easy to use and straightforward UI
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Cons
  • integration with SFDC could be better
  • Sometime provides back an incorrect/no match when a better is available from an uploaded file, though this is getting slightly better
  • A way to gauge how many hits you will get off an intent topic before selecting them so you don't feel like one is going to waste could be useful.
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  • Search criteria having to be manually deleted
  • Finding the right contact
  • In my opinion, Outdated contact information
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Usability
It’s very easy to use, and the team is very responsive and friendly to work with. The information is unique and usable and can complement some of the data we get from call recordings. The integration with Salesforce is easy to implement and offers good insights into our database.
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The extension is perfect for finding the info about the company whose website I have open in my laptop, but in some cases it is hard to get rid of the icon. It is located specifically in a place where the majority of websites put action button. So, I can't press this button sometimes because of the RR icon on top.
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Alternatives Considered
We have evaluated all of these vendors and some are used in tangent with the HG Insights Platform. We found that for technographic data in particular HG gave the best coverage, but a few of these do help "fill the gaps" when occasion calls. We also use multiple intent engines to help verify trends rather than being reliant on one platform. Other vendors also offer contact data as well which is integral for our outbound marketing campaigns which HG does not cover. Overall HG does perhaps stack up better than some of these however, it is only one source of data and using multiple is necessary to give a reliable result.
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I think RocketReach has the most extensive database out of all the other programs, but does not have the most up to date info. For example, I am almost confident that Apollo's emails would reach the person that I want to reach, but with RocketReach I can get up to 35 bounced back emails out of a 100 sent out
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Return on Investment
  • I don't massively get involved in financial matters, but the propensity models we use internally to help run our campaigns are certainly a big factor when our sales people approach our clients.
  • Every campaign sold now comes with a flat data fee for us to run and use a propensity model for the activity we complete on behalf of our clients.
  • Whilst the client will never see the raw data behind the model (of which HG does play a part along with our other data sources) they are briefed on the methodology and reasoning behind them.
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  • Increase the amount of contacts we upload daily to our CRM
  • Lead us to send out 2x the amount of emails each day
  • Uncover new prospects
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ScreenShots

HG Insights Platform Screenshots

Screenshot of the welcome screen.Screenshot of the HG Insights Opportunity Generator.Screenshot of HG Insights' Market Analyzer, used to interactively explore and act on your total addressable market, competitive dynamics, and whitespace with speed and confidence.