HG Insights Platform vs. MadKudu

For someone working in B2B IT Marketing, the HG Insights Platform has a wide range of data available that is suited for both a data level employee as well as an ISR. The one draw back is the integration with SFDC isn't as great as we'd like, meaning it is more manual for us to run propensity models using more than one source of data.

Incentivized

MadKudu has seamless integration capabilities and automations.

Effectiveness of the software in sales and leads tracking.

Software simplicity and flexibility.

Availability of brilliant customer support services.

MadKudu has a clean user interface and easy to use features.

Incentivized

• It works great for seeing if the site or app for a company is hosted on AWS.
• Intricately uses a different approach (vs the other tools we use) - which helps confirm from another angle.
• It has a great google chrome plug-in.
• UI/UX is modern and clean.

Incentivized

• Software accuracy in lead scoring and nurturing.
• Easy integration of the software into our various lead models and multi data sources.
• Availability of amazing customer success team.

Incentivized

• integration with SFDC could be better
• Sometime provides back an incorrect/no match when a better is available from an uploaded file, though this is getting slightly better
• A way to gauge how many hits you will get off an intent topic before selecting them so you don't feel like one is going to waste could be useful.

Incentivized

• The product is very expensive and not affordable to small organisations and start-ups.
• MadKudu supports only one language which is English. This limits its usability.
• The software has limited customization.

Incentivized

It’s very easy to use, and the team is very responsive and friendly to work with. The information is unique and usable and can complement some of the data we get from call recordings. The integration with Salesforce is easy to implement and offers good insights into our database.

Incentivized

Ability of the software in fully automating time consuming processes and ensuring lesser time of doing tedious tasks. Madkudu has considerably quality customer support services providers that ensure seamless product implementation by offering real-time support services.

The software has well elaborated tutorials that enhance its usability to beginners.

Incentivized

- Sales Intel seems to be more of a direct competition. Their human research seems to be something interesting. Also the claim to focus on firmographics - We went with Bombora for intent technology in the past - We did not move forward with 6sense

Incentivized

• I don't massively get involved in financial matters, but the propensity models we use internally to help run our campaigns are certainly a big factor when our sales people approach our clients.
• Every campaign sold now comes with a flat data fee for us to run and use a propensity model for the activity we complete on behalf of our clients.
• Whilst the client will never see the raw data behind the model (of which HG does play a part along with our other data sources) they are briefed on the methodology and reasoning behind them.

Incentivized

• Use of the software in our organisation has increased customer engagement and enhanced lead generation.
• The product has helped in streamlining our sales and market workflows.
• Introduction of MadKudu in our organisation has ensured comprehensive tracking of website visitors and sales pipelines management.

Incentivized