TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Demandbase One

    Score9.9 out of 10
    Small Businesses (1-50 employees)
    Demandbase is presented as a pipeline AI platform used by GTM teams to automate growth. It creates a unified view of data, insights, actions, and outcomes, so B2B enterprises can align and execute their account-based GTM strategies.N/A

    HG Insights Platform

    Score4 out of 10
    Enterprise companies (1,001+ employees)
    The HG Insights platform provides a view into global industries, markets, and companies allowing users to identify the most valuable opportunities and build strategies to maximize revenue and accelerate growth.N/A
    Pricing
    Demandbase OneHG Insights Platform
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Demandbase OneHG Insights Platform
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalOptional
    Additional DetailsThe Demandbase One for Sales and Marketing platform fee covers the essential software and services. In addition, there’s a flat fee per user.
    More Pricing Information
    Community Pulse
    Demandbase OneHG Insights Platform
    Considered Both Products
    Demandbase
    No answer on this topic
    HG Insights
    Chose HG Insights Platform
    I would say most have more features and integrations but it is easier to use the HG Insights Platform. And the unique opportunity to understand who is using a competitor gives insight into where expansion could happen.
    Incentivized
    Key User Insights
    Would buy again
    94%
    Would buy again
    110 Answers
    No answers on this topic
    Delivers good value for the price
    96%
    Delivers good value for the price
    81 Answers
    No answers on this topic
    Happy with the feature set
    97%
    Happy with the feature set
    113 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    99%
    Lived up to sales and marketing promises
    72 Answers
    No answers on this topic
    Implementation went as expected
    92%
    Implementation went as expected
    68 Answers
    No answers on this topic
    Features
    Demandbase OneHG Insights Platform
    Engagement
    Comparison of Engagement features of Demandbase One and HG Insights Platform
    Feature
    Demandbase One
    8.7
    5 Ratings
    7% above category average
    HG Insights Platform
    -
    Ratings
    Automated routing and prioritization8.43 Ratings00 Ratings
    Customer interaction histories8.65 Ratings00 Ratings
    Syndicated content8.62 Ratings00 Ratings
    Personalization9.05 Ratings00 Ratings
    Engagement data tracking8.75 Ratings00 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Demandbase One and HG Insights Platform
    Feature
    Demandbase One
    8.5
    5 Ratings
    9% above category average
    HG Insights Platform
    -
    Ratings
    Ad campaign creation8.55 Ratings00 Ratings
    Display advertising9.15 Ratings00 Ratings
    Contextual advertising8.24 Ratings00 Ratings
    Social advertising8.24 Ratings00 Ratings
    Ad reporting and analytics8.55 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Demandbase One and HG Insights Platform
    Feature
    Demandbase One
    9.0
    5 Ratings
    10% above category average
    HG Insights Platform
    -
    Ratings
    Standard visitor segmentation8.85 Ratings00 Ratings
    Behavioral visitor segmentation9.05 Ratings00 Ratings
    ABM sales intelligence9.15 Ratings00 Ratings
    Intent Data
    Comparison of Intent Data features of Demandbase One and HG Insights Platform
    Feature
    Demandbase One
    8.8
    5 Ratings
    12% above category average
    HG Insights Platform
    -
    Ratings
    3rd party intent signals9.05 Ratings00 Ratings
    Downstream intent signals8.24 Ratings00 Ratings
    Account identification9.15 Ratings00 Ratings
    ABM Integrations
    Comparison of ABM Integrations features of Demandbase One and HG Insights Platform
    Feature
    Demandbase One
    9.1
    5 Ratings
    8% above category average
    HG Insights Platform
    -
    Ratings
    Automated workflow & orchestration9.15 Ratings00 Ratings
    User Ratings
    Demandbase OneHG Insights Platform
    Likelihood to Recommend
    9.6
    (50 ratings)
    -
    (0 ratings)
    Likelihood to Renew
    10.0
    (12 ratings)
    -
    (0 ratings)
    Usability
    9.0
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (10 ratings)
    -
    (0 ratings)
    Online Training
    9.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    10.0
    (4 ratings)
    -
    (0 ratings)
    User Testimonials
    Demandbase OneHG Insights Platform
    Likelihood to Recommend
    Demandbase
    No answers on this topic
    HG Insights
    No answers on this topic
    Pros
    Demandbase
    • The Demandbase UI is user-friendly, easy to navigate and super intuitive.
    • Ad Targeting and budgeting is very concise, the platform tells you how much reach and spend you can expect for each campaign.
    • Person-based ad targeting, they are one of the only platforms that offers this which is a game changer.
    Read full review
    HG Insights
    • It works great for seeing if the site or app for a company is hosted on AWS.
    • Intricately uses a different approach (vs the other tools we use) - which helps confirm from another angle.
    • It has a great google chrome plug-in.
    • UI/UX is modern and clean.
    Incentivized
    Read full review
    Cons
    Demandbase
    No answers on this topic
    HG Insights
    No answers on this topic
    Likelihood to Renew
    Demandbase
    Relatively inexpensive service for a decent current awareness service. They have added little in sales functionality in the past year as they focused on building a marketing version of the product. Except for the addition of broader European coverage last spring (thin Equifax records), the database was static over the past year.
    Read full review
    HG Insights
    No answers on this topic
    Usability
    Demandbase
    InsideView was extremely user-friendly. I was able to quickly understand how to efficiently use the software and get the most out of the service. I only had a short time to quickly learn how to use the functions offered by InsideView, and I felt confident within the first day of my understanding and ability to successfully use this tool.
    Read full review
    HG Insights
    It’s very easy to use, and the team is very responsive and friendly to work with. The information is unique and usable and can complement some of the data we get from call recordings. The integration with Salesforce is easy to implement and offers good insights into our database.
    Incentivized
    Read full review
    Reliability and Availability
    Demandbase
    No answers on this topic
    HG Insights
    No answers on this topic
    Performance
    Demandbase
    No answers on this topic
    HG Insights
    No answers on this topic
    Support Rating
    Demandbase
    We had an intro session with a customer success rep and were given a rundown of the platform and it was absolutely perfect. The rep was able to show us advanced search options and shortcuts that cut our search time.
    Read full review
    HG Insights
    No answers on this topic
    In-Person Training
    Demandbase
    No answers on this topic
    HG Insights
    No answers on this topic
    Online Training
    Demandbase
    Seeing the demo during the sales cycle, not much training was needed due to this application being plug and play.
    Read full review
    HG Insights
    No answers on this topic
    Implementation Rating
    Demandbase
    We had to work with InsideView for some custom configurations example we have a custom field in Salesforce called ha location that needed let's say NJ to spell out New Jersey and make certain fields mandatory. They were easy to work with though.
    Incentivized
    Read full review
    HG Insights
    No answers on this topic
    Alternatives Considered
    Demandbase
    No answers on this topic
    HG Insights
    No answers on this topic
    Return on Investment
    Demandbase
    No answers on this topic
    HG Insights
    No answers on this topic
    ScreenShots

    Demandbase One Screenshots

    Screenshot of Demandbase's B2B DSP, used to optimize for B2B outcomes with Self-Serve and Managed options that allow for complete control over who, how, and where ad impressions are targeted and delivered to accounts.Screenshot of Demandbase One™'s account-based GTM command center, powering the revenue stack. Its AI-driven engine unifies first and third-party data, streamlines cross-channel execution, and connects all marketing tools with the same data, insights, and workflows.Screenshot of the sales intelligence interface. Account executives and SDRs/BDRs can be more timely and more relevant with sales intelligence, engagement insights, and accurate company and contact data.Product screenshotScreenshot of where AI can be used to find and prioritize accounts looking to buy products and solutions. The AI helps to identify accounts that fit an ideal customer profile (ICP) with a Qualification Score. It then displays which accounts are showing patterns of buying behavior with a Pipeline Predictive Score. And lastly, it displays accounts showing interest in products and competitors using intent data derived from more than 1 trillion B2B signals a month.Product screenshot

    HG Insights Platform Screenshots

    Screenshot of the welcome screen.Screenshot of the HG Insights Opportunity Generator.Screenshot of HG Insights' Market Analyzer, used to interactively explore and act on your total addressable market, competitive dynamics, and whitespace with speed and confidence.