HCL Unica is available as a cloud or on-premise solution that provides fully integrated marketing automation software for enterprise. It includes enterprise marketing automation tools that optimize marketing activities, to ensure excellent customer experiences and data privacy.
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Uptempo
Score 6.1 out of 10
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Uptempo is marketing planning software used by enterprise marketing teams to centralize campaign and budget planning, track spending, predict and monitor performance, and pivot plans in real-time to enable marketing agility.
Extremely well integrated in the TelCos and Financial Services areas. Retail & Online Gaming are the next big sectors. Real Time capabilities via IBM Interact are starting to come to the fore as marketers start to understand the necessity for true reactive CRM. Additional functionality using IBM Distributed Marketing is also another very powerful area for the future, allowing regional marketers to fill out web based forms, which initiate and run flowcharts & email delivery automatically.
Although the Analytics part is already available it could be improved. So for now Allocadia is very recommended if you are looking for a data maintenance software but less appropriate as a analysis tool. Ask yourself what is it you are looking for (analysis or controlling) and for which purposes (management level or specialists). The costs are very resonable and an absolute Plus!
Campaign treats a marketing campaign as a discrete entity that is made up of one or more flowcharts, which are in turn comprised of one or more processes.
IBM Campaign performs actual data manipulation live.
Users do not need to know SQL to design campaigns.
Not suitable to small industries even if they really want to use. It would be great to have a lighter version to let any company use in order to make more customers.
It would really great to have support team available whenever having the issues / difficulties with in the tool itself. At least able to respond asap.
The hierarchy of programs/initiatives can be pretty clunky and cumbersome. While it probably works great for larger size, enterprise organizations, it does not always jive with mid size to smaller companies - it can feel very constrained.
There is currently no way to create a "flat" organizational structure of users. This can be very limiting for smaller-sized marketing organizations. Although I believe they are addressing this very soon.
I know Unica well and can make it do just about anything I need it to do. I love the abiity to call in custom code along the way for extremely complicated scenarios and optimum performance. Situations that would steer me to other applications are: If already a heavy SAS user with Enterprise Miner and/or Enterprise Guide I would seriously consider SAS CM; if already owning Teradata platform would seriously consider Teradata RM.
I am hesitant to comment on renewal in detail because we haven't been using the system for very long. But I am encouraged by the speed and ease of implementation, and look forward to getting to know the system better.
- We had to rebuild a part of the datamart afterwards to tighten up and simplify the selection process. But as it was too time consuming to rebuild all the existing campaigns, we no run campaigns on different versions of the datamart. - The response tracking of the campaigns never worked out well, it was impossible to implement a direct response where there is a link between the lead and the response in our operational process
The contact history and the response history are so powerful. You can track whatever you want to help the call center to push relevant offers to our customer. In addition, predictive models can be built, with patience, in IBM Campaign. If you have some complaints from the call center about any campaigns, you can easily validate it into the contact or response history.
We purposefully keep up with several technologies so we can give our clients a broad view of the landscape; however, we partner with select software platforms that excite us and excite our clients. Allocadia is not a full-blown MOPS / MRM platform (i.e., workflow, DAM, financials), but their point-of-view on performance management and quality of execution in their platform provides a best-of-breed approach that we are seeing more clients pursue than even two years ago.
We have been able to more effectively look at our buys and see how they are performing on an ROI basis. Previously our spend data and leads were in two different places but this has allowed us to combine them.
We have only been in the software for five months so I think we will continue to see the ROI impact as we build out reports. Right now we're still trying to find the reports that will help us the most in our optimization.
