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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    GTmetrix

    Score9.9 out of 10
    N/AGtmetrix is an analytics tool focused on determining website performance with features like page load speed details, video capture, and the ability to test from multiple regions around the world.

    $10.67

    per month

    Unbounce

    Score8.1 out of 10
    Mid-Size Companies (51-1,000 employees)
    Unbounce is a landing page builder for marketers. Marketers can use the drag and drop platform to create customized, responsive landing pages for their marketing campaigns.

    $99

    per month

    Pricing
    GTmetrixUnbounce
    Editions & Modules
    Solo
    $10.67
    per month
    Starter
    $21.25
    per month
    Growth
    $42.50
    per month
    Basic
    Free
    Build
    $99
    per month
    Experiment
    $149
    per month
    Optimize
    $249
    per month
    Agency
    Contact Sales
    Offerings
    Pricing Offerings
    GTmetrixUnbounce
    Free Trial
    NoYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details—All plans include: Unlimited conversions, Unlimited subdomains, 1000+ integrations, Built-in AI copywriting, and Customer support. Discount available for annual pricing.
    More Pricing Information
    Community Pulse
    GTmetrixUnbounce
    Considered Both Products
    Gossamer Threads Inc.
    No answer on this topic
    Unbounce
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    6 Answers
    70%
    Would buy again
    14 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    6 Answers
    82%
    Delivers good value for the price
    14 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    6 Answers
    85%
    Happy with the feature set
    17 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    6 Answers
    72%
    Lived up to sales and marketing promises
    13 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    6 Answers
    89%
    Implementation went as expected
    17 Answers
    Features
    GTmetrixUnbounce
    Testing and Experimentation
    Comparison of Testing and Experimentation features of GTmetrix and Unbounce
    Feature
    GTmetrix
    9.4
    5 Ratings
    14% above category average
    Unbounce
    -
    Ratings
    a/b experiment testing10.03 Ratings00 Ratings
    Split URL testing10.03 Ratings00 Ratings
    Multivariate testing7.52 Ratings00 Ratings
    Multi-page/funnel testing8.03 Ratings00 Ratings
    Cross-browser testing10.05 Ratings00 Ratings
    Mobile app testing9.02 Ratings00 Ratings
    Test significance9.02 Ratings00 Ratings
    Visual / WYSIWYG editor10.01 Ratings00 Ratings
    Advanced code editor10.01 Ratings00 Ratings
    Page surveys10.01 Ratings00 Ratings
    Visitor recordings10.01 Ratings00 Ratings
    Preview mode10.02 Ratings00 Ratings
    Test duration calculator7.53 Ratings00 Ratings
    Experiment scheduler10.01 Ratings00 Ratings
    Experiment workflow and approval10.01 Ratings00 Ratings
    Dynamic experiment activation10.01 Ratings00 Ratings
    Client-side tests8.52 Ratings00 Ratings
    Server-side tests8.53 Ratings00 Ratings
    Mutually exclusive tests10.01 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of GTmetrix and Unbounce
    Feature
    GTmetrix
    10.0
    1 Ratings
    16% above category average
    Unbounce
    -
    Ratings
    Standard visitor segmentation10.01 Ratings00 Ratings
    Behavioral visitor segmentation10.01 Ratings00 Ratings
    Traffic allocation control10.01 Ratings00 Ratings
    Website personalization10.01 Ratings00 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of GTmetrix and Unbounce
    Feature
    GTmetrix
    10.0
    2 Ratings
    17% above category average
    Unbounce
    -
    Ratings
    Heatmap tool10.01 Ratings00 Ratings
    Click analytics10.01 Ratings00 Ratings
    Scroll maps10.01 Ratings00 Ratings
    Form fill analysis10.01 Ratings00 Ratings
    Conversion tracking10.01 Ratings00 Ratings
    Goal tracking10.01 Ratings00 Ratings
    Test reporting10.02 Ratings00 Ratings
    Results segmentation10.02 Ratings00 Ratings
    CSV export10.01 Ratings00 Ratings
    Experiments results dashboard10.02 Ratings00 Ratings
    SEO and Conversion Optimization
    Comparison of SEO and Conversion Optimization features of GTmetrix and Unbounce
    Feature
    GTmetrix
    -
    Ratings
    Unbounce
    6.9
    14 Ratings
    11% above category average
    Landing page A/B testing:00 Ratings6.813 Ratings
    Dynamic page text replacement00 Ratings7.010 Ratings
    Real-time analytics dashboard00 Ratings7.113 Ratings
    SEO tools00 Ratings6.513 Ratings
    Optimization recommendations00 Ratings7.012 Ratings
    Best Alternatives
    GTmetrixUnbounce
    Small Businesses
    Google Optimize
    Score6.7 out of 10
    Instapage
    Score7.6 out of 10
    Medium-sized Companies
    AB Tasty
    Score8.8 out of 10
    Instapage
    Score7.6 out of 10
    Enterprises
    Google Content Experiments (discontinued)
    Score7.3 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    GTmetrixUnbounce
    Likelihood to Recommend
    10.0
    (7 ratings)
    8.2
    (51 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    7.7
    (9 ratings)
    Usability
    9.1
    (1 ratings)
    7.0
    (3 ratings)
    Availability
    -
    (0 ratings)
    9.1
    (1 ratings)
    Support Rating
    4.0
    (2 ratings)
    9.6
    (4 ratings)
    Implementation Rating
    -
    (0 ratings)
    6.0
    (1 ratings)
    User Testimonials
    GTmetrixUnbounce
    Likelihood to Recommend
    Gossamer Threads Inc.
    GTmetrix is very well suited for small organizations or startups that do not have sufficient technical staff for site optimization. GTmetrix also comes with the free version, which allows users to use their service for free for up to three websites, which is a good option. However, this might not be the best option for a large organization that works in different technical domains and have a good number of technical staff.
    Incentivized
    Read full review
    Unbounce
    As I am using this platform for a long time, I believe I am happy with the services I am getting from this outstanding software. It has made my landing page experience better than ever without any coding knowledge to apply. It has upgraded my business in a positive direction and I believe I am using this software for many years to come.
    Incentivized
    Read full review
    Pros
    Gossamer Threads Inc.
    • Really complete report of performance issues.
    • Get reports from PageSpeed and YSlow at same time.
    • Gives a score from each separate tool, also displays loading time, page size and total requests very easily.
    Incentivized
    Read full review
    Unbounce
    • AB testing is simple to set up. Clone a page make your changes and pit one or more against each other. Set the number of views and you're told the winner once the test is done. Simple
    • Tracking code is easy to add. Follow the straightforward instructions in the back end
    • Easy to add multiple domains to your account. So you can use the landing pages you build on numerous sites if you so desire
    Incentivized
    Read full review
    Cons
    Gossamer Threads Inc.
    • Deeper knowledge of page elements and their importance
    • Knowing which areas will have great impact beyond time of load speeds
    • Should drop any elements that do not reach a certain level of impact - to save distraction and get important issues dealt with
    Incentivized
    Read full review
    Unbounce
    • One of the cons of Unbouncewas the learning curve. We are very familiar now with the ends and outs but in the beginning, it would have been super helpful to have some sore of learning up front.
    • The pricing structure is not great for our particular organization. We will never need unlimited page views but we do often need more landing pages we make it work but the pricing model could be improved.
    • The reporting could be a little better. We supplement with some of our own trackings but for the most part, the reporting from Unbounce is a basic level understanding of how the page is performing.
    Incentivized
    Read full review
    Likelihood to Renew
    Gossamer Threads Inc.
    No answers on this topic
    Unbounce
    The nonprofit discount makes it so affordable that my client was happy to continue their subscription all year round. They have used it to build landing pages to capture expressions of interest for their next recruitment window. It hasn't quite produced the sort of results we were hoping for, but I'm not sure that's Unbounce's fault.
    Incentivized
    Read full review
    Usability
    Gossamer Threads Inc.
    It's easy to use fast, data is easy to read and take aways are great too.
    Incentivized
    Read full review
    Unbounce
    Unbounce made it easy for my team to build landing pages for website and email. We gained valuable A/B testing insights and gathered information from visitors effectively converting them to leads. The Editor is straight forward and I was able to learn to use it on my own without instruction. CRM integration was easy and consistently worked.
    Read full review
    Support Rating
    Gossamer Threads Inc.
    I have never had the need to use GTmetrix support. Therefore, there is really no way for me to give a grade here. However, if you are on a paid plan my guess and it is a guess, is that their support is as good as the tool is. There are a lot more features in the paid plans, reporting. monitoring etc. I could see where support could come into play as these features are added to the account
    Incentivized
    Read full review
    Unbounce
    Unbounce customer support is very strong. We have been able to connect with them via email and telephone mediums. They are very knowledgeable and can effectively help resolve difficult problems that are slowing us down. Overall Unbounce customer support is very professional. Our wait times have always been small or at least reasonable.
    Incentivized
    Read full review
    Implementation Rating
    Gossamer Threads Inc.
    No answers on this topic
    Unbounce
    Choose a subdomain that is appropriate for multiple types of pages. You don't want to have to keep changing it. Think about using Google Tag Manager to manage your Google Analytics code and event tracking. Build one landing page to completion. Then make a copy of it if you need to create variant pages.
    Incentivized
    Read full review
    Alternatives Considered
    Gossamer Threads Inc.
    Given we are doing the work to improve in Google to a large degree - the Google product is essential. But GTMetrix may use their info as well as other independent stuff to be a little better. I appreciate the way GTMetrix provides the info - cleaner and clearer and thus quicker to address.
    Incentivized
    Read full review
    Unbounce
    Despite my review for unbounce being not the greatest review or score in the world, when stacked up against its two biggest competitors, I'd prefer Unbounce over Leadpages and Instapage. Leadpages drag and drop editor, integrations, and overall UI/UX is 10x worse than unbounce and unbounce really leads in the category of nice templates and quickness to a production landing page with much better options and integrations.
    Incentivized
    Read full review
    Return on Investment
    Gossamer Threads Inc.
    • It made my sites more stable.
    • I can fix my issues easily.
    • My site visitors increased with the help of this software.
    Incentivized
    Read full review
    Unbounce
    • Unbounce has positively impacted PPC Director's ability to provide clientele with the service of building informative, relevant, and high-converting landing pages. For instance, the traceable effectiveness of landing pages built by PPC Director in Unbounce remains directly correlated to long-term client retention.
    Incentivized
    Read full review
    ScreenShots

    Unbounce Screenshots

    Product screenshotProduct screenshotScreenshot of 100+ Landing Page TemplateScreenshot of Responsive Drag-and-Drop Landing Page BuilderScreenshot of Account Overview and Testing Features (Smart Traffic and A/B Testing)Screenshot of AMP Landing Page Templates