GroundTruth vs. ironSource

Starting to work with more clients on targeted Advertising and geofencing. The platform is simple to use, guides through the process and has excellent reporting features. GroundTruth can login and setup a campaign which can run the next day itself. Their Excel sheets are very difficult to use and it's impossible to upload bulk locations into this campaign. It can take several business days to setup a 200 point campaign because the mass upload isn't good in my opinion.

Incentivized

Although IS is mostly utilized for apps in the gaming vertical, and the bulk of their publishers are also in the gaming vertical, we have had some success using its DSP. As a non-gaming app, we occasionally struggle to find a reliable source of constant inventory and growth. However, with IS, we've found a few good pockets (publishers) that appear to back out extremely well for us.

• Excellent CPM
• Optimizes delivery when given multiple creatives
• Good customer service

Incentivized

• Great reporting
• Dedicated AM to help get the best use of the product
• Exclusive deals with big publishers

Incentivized

• There is a learning curve to GroundTruth. The UI/UX can be improved further
• Bounce rates are high due to mobile only campaigns
• Updating creatives can be time consuming sometimes. Some customisable default templates should be provided for easier use.

Incentivized

• Very small inventory for iOS in Latin.
• Sometimes does not deliver at the set targets.

Incentivized

GroundTruth was recommended to us by a vendor and was the only product we evaluated

Incentivized

Very good service. Self serve platform in compared with the other apps. Would recommend it to try new channels.

Incentivized

• We can take on more clients because of the ease of use for GroundTruth
• We can have multiple users

Incentivized

• Helps us deliver on our campagins, improving ROI
• Inventory quite expensive, decreasing ROI
• Not transparent on margins, which is not good for the business