GreenRope vs. Keap

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
GreenRope
Score 6.1 out of 10
Small Businesses (1-50 employees)
GreenRope is a CRM tool focused on marketing automation, sales pipelines, and customer service. It includes advanced marketing automation capabilities, sales force automation, and a tool box of features to help manage and operate the business.
$149
Per Month [Unlimited Users]
Keap
Score 6.3 out of 10
N/A
Keap is a small business-focused, comprehensive sales and marketing platform which combines basic contact management, CRM, marketing automation, and e-commerce capabilities into a single, subscription-based SaaS product.
$199
per month
Pricing
GreenRopeKeap
Editions & Modules
Starter
$149
Per Month [Unlimited Users]
Prime
$199
Per Month [Unlimited Users]
Pro
$249
Per Month [Unlimited Users]
Premium
$299
Per Month [Unlimited Users]
Powerhouse
$349
Per Month [Unlimited Users]
Supreme
$449
Per Month [Unlimited Users]
Ultimate
$699
Per Month [Unlimited Users]
Pro
$199.00
per month
Max
$289.00
per month
Max Classic
Contact Us
per year
Offerings
Pricing Offerings
GreenRopeKeap
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup Fee$399 Per AccountOptional
Additional DetailsAll price plans include unlimited users, unlimited emails, and all features.All plans with 1 user and 500 contacts. The price is $30.00 for each additional user.
More Pricing Information
Community Pulse
GreenRopeKeap
TrustRadius Insights
GreenRopeKeap
Highlights

TrustRadius
Research Team Insight
Published

Both GreenRope and Keap are extensively employed by diverse organizations for managing customer journeys and automating sales and marketing processes. GreenRope users report utilizing the platform across whole organizations, emphasizing its CRM functionalities and integrating marketing and auto-marketing for various team-specific strategies including sales, executive, and marketing teams. They highlight the system’s efficacy in streamlining operations from new client communications to email campaigns and internal project management, particularly valuable for comprehensive lead management and the aid in tracking customer interactions across various communication channels.

Conversely, Keap is praised for its robust automation capabilities which significantly save time for businesses, focusing similarly on CRM, marketing automation, and organizing contacts. Users appreciate capabilities for detailed client categorizations that support targeted marketing actions and automated follow-ups. Keap is favored for its scalability, serving both small businesses and large enterprises, handling extensive customer databases, and allowing for the automation of complex business activities including payment processing and marketing sequence designing.

Although both platforms serve well in CRM and marketing automation, the choice between GreenRope and Keap may depend on specific business needs such as preference for ease of use with Keap’s intuitive design over GreenRope’s deeper customizability and integrability. Users of both services appreciate the extensive support features and the capacity of both services to scale with a business’s growth.

Features
GreenRopeKeap
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
GreenRope
8.4
Ratings
9% above category average
Keap
-
Ratings
Customer data management / contact management9.60 Ratings00 Ratings
Workflow management9.10 Ratings00 Ratings
Territory management8.30 Ratings00 Ratings
Opportunity management9.80 Ratings00 Ratings
Integration with email client (e.g., Outlook or Gmail)9.50 Ratings00 Ratings
Contract management3.80 Ratings00 Ratings
Quote & order management8.90 Ratings00 Ratings
Interaction tracking9.80 Ratings00 Ratings
Channel / partner relationship management6.60 Ratings00 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
GreenRope
9.7
Ratings
25% above category average
Keap
-
Ratings
Case management9.80 Ratings00 Ratings
Call center management9.70 Ratings00 Ratings
Help desk management9.80 Ratings00 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
GreenRope
9.2
Ratings
19% above category average
Keap
-
Ratings
Lead management8.90 Ratings00 Ratings
Email marketing9.60 Ratings00 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
GreenRope
9.7
Ratings
24% above category average
Keap
7.7
Ratings
14% below category average
Task management9.60 Ratings8.80 Ratings
Billing and invoicing management9.80 Ratings7.40 Ratings
Reporting9.80 Ratings7.10 Ratings
Automated CRM activity logging00 Ratings6.40 Ratings
Sales pipeline management00 Ratings9.10 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
GreenRope
8.9
Ratings
16% above category average
Keap
-
Ratings
Forecasting8.80 Ratings00 Ratings
Pipeline visualization8.30 Ratings00 Ratings
Customizable reports9.50 Ratings00 Ratings
Customization
Comparison of Customization features of Product A and Product B
GreenRope
8.4
Ratings
11% above category average
Keap
-
Ratings
Custom fields9.20 Ratings00 Ratings
Custom objects8.20 Ratings00 Ratings
Scripting environment7.00 Ratings00 Ratings
API for custom integration9.10 Ratings00 Ratings
Security
Comparison of Security features of Product A and Product B
GreenRope
8.6
Ratings
3% above category average
Keap
-
Ratings
Single sign-on capability8.60 Ratings00 Ratings
Role-based user permissions8.60 Ratings00 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
GreenRope
9.0
Ratings
20% above category average
Keap
-
Ratings
Social data9.00 Ratings00 Ratings
Social engagement9.00 Ratings00 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
GreenRope
9.2
Ratings
23% above category average
Keap
-
Ratings
Marketing automation9.00 Ratings00 Ratings
Compensation management9.50 Ratings00 Ratings
Platform
Comparison of Platform features of Product A and Product B
GreenRope
7.8
Ratings
6% above category average
Keap
-
Ratings
Mobile access7.80 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
GreenRope
-
Ratings
Keap
7.0
Ratings
17% below category average
WYSIWYG email editor00 Ratings9.00 Ratings
Dynamic content00 Ratings8.90 Ratings
Landing pages00 Ratings5.90 Ratings
A/B testing00 Ratings6.40 Ratings
Mobile optimization00 Ratings6.30 Ratings
Email deliverability reporting00 Ratings7.50 Ratings
List management00 Ratings8.40 Ratings
Triggered drip sequences00 Ratings9.00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
GreenRope
-
Ratings
Keap
7.3
Ratings
12% below category average
Lead nurturing automation00 Ratings7.50 Ratings
Lead scoring and grading00 Ratings6.20 Ratings
Data quality management00 Ratings6.70 Ratings
Automated sales alerts and tasks00 Ratings7.30 Ratings
Automated follow-ups00 Ratings9.10 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
GreenRope
-
Ratings
Keap
7.7
Ratings
10% above category average
Calendaring00 Ratings8.30 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
GreenRope
-
Ratings
Keap
5.2
Ratings
28% below category average
Dashboards00 Ratings7.20 Ratings
Standard reports00 Ratings3.60 Ratings
Custom reports00 Ratings4.70 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
GreenRope
-
Ratings
Keap
5.5
Ratings
39% below category average
API00 Ratings4.70 Ratings
Role-based workflow & approvals00 Ratings6.40 Ratings
Customizability00 Ratings5.40 Ratings
Third-party software integrations00 Ratings7.30 Ratings
Mobile app for sales & marketing automation00 Ratings5.50 Ratings
User Ratings
GreenRopeKeap
Likelihood to Recommend
8.9
(0 ratings)
7.2
(0 ratings)
Likelihood to Renew
8.8
(0 ratings)
9.0
(0 ratings)
Usability
6.6
(0 ratings)
9.0
(0 ratings)
Availability
-
(0 ratings)
9.1
(0 ratings)
Performance
8.2
(0 ratings)
9.1
(0 ratings)
Support Rating
7.3
(0 ratings)
9.0
(0 ratings)
In-Person Training
-
(0 ratings)
9.1
(0 ratings)
Online Training
-
(0 ratings)
8.6
(0 ratings)
Implementation Rating
8.2
(0 ratings)
8.0
(0 ratings)
Configurability
-
(0 ratings)
2.0
(0 ratings)
Ease of integration
-
(0 ratings)
1.0
(0 ratings)
Product Scalability
-
(0 ratings)
9.1
(0 ratings)
Vendor post-sale
-
(0 ratings)
6.0
(0 ratings)
Vendor pre-sale
-
(0 ratings)
1.0
(0 ratings)
User Testimonials
GreenRopeKeap
Likelihood to Recommend
The price point and full featured application of GreenRope makes it perfect for small and medium sized businesses. GreenRope is an excellent alternative to some of the higher priced, better known CRM systems (Infusionsoft, AWeber, Ontraport, etc.). If you have specific requirements for your industry or business, GreenRope support will help to ensure that you get set up properly with what you need
Read full review
Keap is very good at contact management and automation creation but weaker at email campaign creation. I was particularly interested in a function where when manually entering a new contact, you are then able to email that contact using a premade HTML template. It will currently not do this. There is a workaround, but it is unnecessarily ponderous.
Read full review
Pros
  • Easy to get going with. They were great help in importing data from infusion soft. Great people to work with in training.
  • Low cost. This program is affordable for us little guys. Does what you need. Cost less than half of infusion soft for more.
  • Powerful. It lets me do all the things that I want. They are responsive to new feature requests too. When you make a suggestion you feel like it is heard and appreciated.
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  • Pricing: Keap Max Classic (formerly Infusionsoft) is affordable for nonprofits and small businesses and includes all the automation features we need!
  • Customer Support: Our onboarding and success coaches have been so helpful, taking into account some unique processes we have and finding solutions.
  • Updates: Keap is constantly providing more and better solutions!
Read full review
Cons
  • The only thing I can say is that it has so many features that I do not think I have had the time to use and evaluate. I think I am probably missing out of a lot of great features.
  • GreenRope has many email templates but seem to be directed to specific industries like retail, restaurants, etc. Would like to see more email templates.
Read full review
  • More articles and videos on how to use the various functions of Keap
  • Having representatives designated to certain regions or companies for a point of contact when help is needed
  • More options when building the emails. While the click and drop options can be a plus, they can also be negative because you are limited to image and text sizing and positions
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Likelihood to Renew
They have monthly renewals, so at any time you can cancel and not feel like they are holding your money. Their customer support is easy to work with. Their ticketing system to communicate with you about service issues is fantastic(which is included in the monthly fee) allows you to track issues. We use the ticketing system and add it to our website. This gives people the ability to communicate with us 24/7.
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We have invested a lot into Infusionsoft and are using it to automate our processes and marketing. Changing CRMs would have a HUGE cost for us and based on our evaluations, the grass isn't greener elsewhere. Infusiosoft fits most of our needs and is slowly getting better each year. Their support is great and we will continue to use them until something much better comes around or our company outgrows a small business CRM.
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Usability
It takes time to learn this system. It is not going to happen over night, but once you master it it will be worth it. I am already seeing some great results, all I have to do is keep learning.
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You do need to spend some time on-boarding and implementing the software in order to have full functionality. We were lucky - we had colleagues at the university with experience with Keap and then hired an intern familiar with the software to get us set up and ready to use it. We've had some functionality issues with it along the way and that has frustrated myself and the other uses in our department.
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Reliability and Availability
No answers on this topic
There have been few outages since we became a customer, and when they have technical issues they are typically resolved rapidly.
Read full review
Performance
No answers on this topic
I haven't had any performance issues with Infusionsoft. Every time I use the software everything seems to run quickly and smoothly.
Read full review
Support Rating
Many times I have to repeat the issue several times before the person understands correctly. There was also an instant where support was not available when help was needed, had to wait for a response and it was a business day.
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Generally, very responsive support for even our more complicated issues. We do have some open issues that we need resolutions on and that I understand are complicated and will take longer to resolve but the open issues are significantly impacting to our business.
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In-Person Training
No answers on this topic
This training is taught often to the lowest common denominator so as to help as many customers of theirs as possible. We do the training and coaching and implementations for our clients. But clients who I know who have been to their training get trained well. The gap that can exist lies in you doing your part and really investing in using and building out the application. The training and education is only as good as your willingness to apply it.
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Online Training
No answers on this topic
The results of training online are often based on how people learn. The training was great but with feature updates, you just have to get in there sometimes and do it! The training definitely lays a firm enough foundation for you to be successful even if its can't be updated with every feature update.
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Implementation Rating
I think there are some cheat sheets and best practises lists that could be created that would save a business a lot of time and frustration. BUT, even as it is, the frustrations and challenges disappear as things start working. I am going to be offering up a few of the tricks I have learned to the team at GreenRope to share with other users because when customers offer valuable work arounds that they find helpful to others, we accomplish a few things. The coders get an idea of things that aren't working quite as expected so they can look into fixes, other customers get benefit and we all win
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If you do this by yourself it will likely take you 6-9 months to get it entirely set up, unless you have a full-time dedicated person handling it. I recommend hiring a prof service company to implement it for you. They should be able to do it all in 90 days or less.
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Alternatives Considered
I use some of these softwares in conjunction with GreenRope. Simply put, one software cannot do everything. So I still like to use a combination of WordPress-centric software for my ecommerce. I use Edgar to schedule my social media only because it allows me to keep a library of posts -- otherwise, GreenRope replaces HootSuite. Outlook integrates (and RingCentral will soon). My business is too big to not have separate accounting (Xero) but GreenRope would be adequate for solos. GreenRope reduced my software quite a bit. It replaced Zoho, Infusionsoft, Mail Chimp, Access, Wufoo, Basecamp and InstantCustomer. It's not a great project management software, but it serves my needs for managing the pre-engagement process and nurture processes. GreenRope is best as a CRM and it forms a central part of my overall business technology machine.
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Keap is fast. The learning curve is shorter and they have an academy for learning with videos quite extensive that explain a lot of different scenarios, specially when you need to customize scenarios of automations and segments. Is cheaper if you consider that this services CRM + Mailing don´t come often in one package and the realiability to send mails is quite good.
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Scalability
No answers on this topic
You get a lot of features included, but you don't need to use them all at once to start seeing an effect. When you are ready to use them, they are there. It also scales without costing too much money.
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Return on Investment
  • GR has made our company much more organized from client details/history, sales work flow, email campaigns, website tracking and lead conversions.
  • We have grown our business 60% in the last 12 months. GR definitely helped us reach that growth.
  • Prior to GR we did everything the old fashioned way. I don't have anything to compare it to because we had no prior experience with another CRM provider. I can say that I am truly happy with our progress in GR and learning the program was pretty easy.
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  • Automation has allowed us to be more engaged and invested in our customers by reminding us about birthdays and other important events in their lives so that we can celebrate with them.
  • We lacked the manpower to sell and distribute orders online before setting up the payments and automation features. We now collect $5k+ a week in lost sales through online ordering.
  • List cleaning functionality and engagment settings have allowed us to run a 40-50% email open rate that allows us to create an engaged community around local events and opportunities as well as sales and special offerings.
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ScreenShots

GreenRope Screenshots

Screenshot of GreenRope DashboardScreenshot of Drag-and-Drop Customer JourneyScreenshot of Drag-and-Drop Email EasyBuilderScreenshot of Contact Record with custom user-defined data fieldsScreenshot of Workflow ManagementScreenshot of Opportunities Tracking

Keap Screenshots

Screenshot of a Keap invoiceScreenshot of Screenshot of the entire sales pipeline displayed in one view.