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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    BenchmarkONE

    Score3.3 out of 10
    Small Businesses (1-50 employees)
    BenchmarkONE (formerly Hatchbuck) is an all-in-one sales and marketing software that includes CRM, marketing automation, and email marketing tools. Users can build online forms, manage and segment contacts, engage prospects with relevant follow-up, manage tasks, and track their pipeline.

    $0

    per month

    GreenRope

    Score6.1 out of 10
    Small Businesses (1-50 employees)
    GreenRope is a CRM tool focused on marketing automation, sales pipelines, and customer service. It includes advanced marketing automation capabilities, sales force automation, and a tool box of features to help manage and operate the business.

    $149

    Per Month [Unlimited Users]

    Pricing
    BenchmarkONEGreenRope
    Editions & Modules
    Lite
    $0
    per month
    Pro
    $0
    Agencies
    Special Pricing for Qualifying Agencies
    Starter
    $149
    Per Month [Unlimited Users]
    Prime
    $199
    Per Month [Unlimited Users]
    Pro
    $249
    Per Month [Unlimited Users]
    Premium
    $299
    Per Month [Unlimited Users]
    Powerhouse
    $349
    Per Month [Unlimited Users]
    Supreme
    $449
    Per Month [Unlimited Users]
    Ultimate
    $699
    Per Month [Unlimited Users]
    Offerings
    Pricing Offerings
    BenchmarkONEGreenRope
    Free Trial
    YesYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeNo setup fee$399 Per Account
    Additional DetailsAll price plans include unlimited users, unlimited emails, and all features.
    More Pricing Information
    Community Pulse
    BenchmarkONEGreenRope
    Considered Both Products
    BenchmarkONE
    Chose BenchmarkONE
    For very basic CRM, email and marketing automation, Hatchbuck is a clear winner on feature set, price and ease of use. Lots of bells and whistles are great if you use them. But many of our clients don't want to learn, maintain and pay for that much technology. However, more …
    Incentivized
    GreenRope
    Chose GreenRope
    At the time I selected GreenRope for our business, Hatchbuck wasn't an option but Infusionsoft and HubSpot were. Since then, I have included Hatchbuck in my analyses for customers who are selecting new CRM/Marketing Automation software. Greenrope has all the functionality that …
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    BenchmarkONEGreenRope
    Email & Online Marketing
    Comparison of Email & Online Marketing features of BenchmarkONE and GreenRope
    Feature
    BenchmarkONE
    5.2
    29 Ratings
    35% below category average
    GreenRope
    -
    Ratings
    WYSIWYG email editor5.126 Ratings00 Ratings
    Dynamic content4.221 Ratings00 Ratings
    Ability to test dynamic content4.121 Ratings00 Ratings
    Landing pages4.016 Ratings00 Ratings
    A/B testing8.910 Ratings00 Ratings
    Mobile optimization8.912 Ratings00 Ratings
    Email deliverability reporting3.328 Ratings00 Ratings
    List management4.329 Ratings00 Ratings
    Triggered drip sequences4.310 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of BenchmarkONE and GreenRope
    Feature
    BenchmarkONE
    4.0
    29 Ratings
    51% below category average
    GreenRope
    -
    Ratings
    Lead nurturing automation3.229 Ratings00 Ratings
    Lead scoring and grading4.329 Ratings00 Ratings
    Data quality management4.327 Ratings00 Ratings
    Automated sales alerts and tasks4.327 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of BenchmarkONE and GreenRope
    Feature
    BenchmarkONE
    7.5
    13 Ratings
    8% below category average
    GreenRope
    -
    Ratings
    Calendaring7.99 Ratings00 Ratings
    Event/webinar marketing7.110 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of BenchmarkONE and GreenRope
    Feature
    BenchmarkONE
    3.9
    22 Ratings
    52% below category average
    GreenRope
    -
    Ratings
    Social sharing and campaigns6.49 Ratings00 Ratings
    Social profile integration1.422 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of BenchmarkONE and GreenRope
    Feature
    BenchmarkONE
    3.7
    28 Ratings
    59% below category average
    GreenRope
    -
    Ratings
    Dashboards3.327 Ratings00 Ratings
    Standard reports1.019 Ratings00 Ratings
    Custom reports6.814 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of BenchmarkONE and GreenRope
    Feature
    BenchmarkONE
    5.5
    22 Ratings
    14% below category average
    GreenRope
    -
    Ratings
    API2.015 Ratings00 Ratings
    Role-based workflow & approvals8.013 Ratings00 Ratings
    Customizability2.621 Ratings00 Ratings
    Integration with Salesforce.com6.74 Ratings00 Ratings
    Integration with Microsoft Dynamics CRM6.95 Ratings00 Ratings
    Integration with SugarCRM6.95 Ratings00 Ratings
    Sales Force Automation
    Comparison of Sales Force Automation features of BenchmarkONE and GreenRope
    Feature
    BenchmarkONE
    -
    Ratings
    GreenRope
    8.4
    13 Ratings
    9% above category average
    Customer data management / contact management00 Ratings9.613 Ratings
    Workflow management00 Ratings9.112 Ratings
    Territory management00 Ratings8.36 Ratings
    Opportunity management00 Ratings9.811 Ratings
    Integration with email client (e.g., Outlook or Gmail)00 Ratings9.511 Ratings
    Contract management00 Ratings3.85 Ratings
    Quote & order management00 Ratings8.99 Ratings
    Interaction tracking00 Ratings9.812 Ratings
    Channel / partner relationship management00 Ratings6.64 Ratings
    Customer Service & Support
    Comparison of Customer Service & Support features of BenchmarkONE and GreenRope
    Feature
    BenchmarkONE
    -
    Ratings
    GreenRope
    9.7
    12 Ratings
    25% above category average
    Case management00 Ratings9.812 Ratings
    Call center management00 Ratings9.78 Ratings
    Help desk management00 Ratings9.810 Ratings
    Marketing Automation
    Comparison of Marketing Automation features of BenchmarkONE and GreenRope
    Feature
    BenchmarkONE
    -
    Ratings
    GreenRope
    9.2
    13 Ratings
    19% above category average
    Lead management00 Ratings8.912 Ratings
    Email marketing00 Ratings9.613 Ratings
    CRM Project Management
    Comparison of CRM Project Management features of BenchmarkONE and GreenRope
    Feature
    BenchmarkONE
    -
    Ratings
    GreenRope
    9.7
    13 Ratings
    24% above category average
    Task management00 Ratings9.613 Ratings
    Billing and invoicing management00 Ratings9.88 Ratings
    Reporting00 Ratings9.811 Ratings
    CRM Reporting & Analytics
    Comparison of CRM Reporting & Analytics features of BenchmarkONE and GreenRope
    Feature
    BenchmarkONE
    -
    Ratings
    GreenRope
    8.9
    12 Ratings
    16% above category average
    Forecasting00 Ratings8.89 Ratings
    Pipeline visualization00 Ratings8.310 Ratings
    Customizable reports00 Ratings9.512 Ratings
    Customization
    Comparison of Customization features of BenchmarkONE and GreenRope
    Feature
    BenchmarkONE
    -
    Ratings
    GreenRope
    8.4
    13 Ratings
    11% above category average
    Custom fields00 Ratings9.213 Ratings
    Custom objects00 Ratings8.210 Ratings
    Scripting environment00 Ratings7.04 Ratings
    API for custom integration00 Ratings9.110 Ratings
    Security
    Comparison of Security features of BenchmarkONE and GreenRope
    Feature
    BenchmarkONE
    -
    Ratings
    GreenRope
    8.6
    11 Ratings
    3% above category average
    Single sign-on capability00 Ratings8.66 Ratings
    Role-based user permissions00 Ratings8.610 Ratings
    Social CRM
    Comparison of Social CRM features of BenchmarkONE and GreenRope
    Feature
    BenchmarkONE
    -
    Ratings
    GreenRope
    9.0
    11 Ratings
    20% above category average
    Social data00 Ratings9.011 Ratings
    Social engagement00 Ratings9.011 Ratings
    Integrations with 3rd-party Software
    Comparison of Integrations with 3rd-party Software features of BenchmarkONE and GreenRope
    Feature
    BenchmarkONE
    -
    Ratings
    GreenRope
    9.2
    7 Ratings
    23% above category average
    Marketing automation00 Ratings9.07 Ratings
    Compensation management00 Ratings9.57 Ratings
    Platform
    Comparison of Platform features of BenchmarkONE and GreenRope
    Feature
    BenchmarkONE
    -
    Ratings
    GreenRope
    7.8
    9 Ratings
    6% above category average
    Mobile access00 Ratings7.89 Ratings
    User Ratings
    BenchmarkONEGreenRope
    Likelihood to Recommend
    3.0
    (32 ratings)
    8.9
    (23 ratings)
    Likelihood to Renew
    8.7
    (23 ratings)
    8.8
    (8 ratings)
    Usability
    8.2
    (4 ratings)
    6.6
    (4 ratings)
    Availability
    8.5
    (4 ratings)
    -
    (0 ratings)
    Performance
    6.4
    (1 ratings)
    8.2
    (1 ratings)
    Support Rating
    9.1
    (3 ratings)
    7.3
    (2 ratings)
    Implementation Rating
    8.2
    (2 ratings)
    8.2
    (1 ratings)
    Ease of integration
    8.1
    (2 ratings)
    -
    (0 ratings)
    User Testimonials
    BenchmarkONEGreenRope
    Likelihood to Recommend
    BenchmarkONE
    Hatchbuck is great for small to mid size businesses that are really looking to keep track of their progress with their sales leads as well as their existing customers, as well as tracking the activity their customers are taking from their communications, and automate their sales and marketing funnel as much as possible. We are a SaaS company (software as a service), with sales that range from teeny tiny to very big fish so it's been an easy tool to work with to make sure we are communicating with clients based on their size and needs.
    Incentivized
    Read full review
    GreenRope
    There's no such thing as a CRM that doesn't have its complications and headaches. I have tried a lot of them and ultimately like GreenRope heads and shoulders above the rest. GreenRope is particularly suited for small to medium sized businesses who do not have the budget or need for a SalesForce install, or the engineers necessary to make other CRM software work. If you want a more sophisticated system than an email responder like MailChimp or Constant Contact, you need to have a CRM. So ask yourself what you are looking to automate in your business and then go for a solution that has the ability to scale with you. A CRM is a commitment to long term growth and automation, and you should see it as an investment -- both in cash and in time. I don't have a programmer and have managed to get a lot of functionality out of GreenRope (all DIY). And I'm always adding to it with no limits in sight.
    Read full review
    Pros
    BenchmarkONE
    • The product is simple to use but can be as complex as you would like it to be.
    • Customer service and support are great. Always responsive and quick to find a solution.
    • The email templates and instructional videos have been helpful.
    • They definitely understand marketing and have created a simple system to support content delivery.
    Read full review
    GreenRope
    • GreenRope provides a full-featured application at ALL pricing levels. You don't have to 'upgrade' to get better features - you've got them all right away. I really appreciated this!
    • GreenRope doesn't charge per user (i.e., administrator of the system). Other systems require additional fees when adding administrators to your account. GreenRope makes it easy for me to get help with the CRM by adding more of my people, without adding multiple fees.
    • Customer Service at GreenRope rocks! They really want to help you get started well. The training and set-up calls are fantastic. For any support issues that have come up (usually newbie questions!) I've always received a prompt response. I can't say enough about their support.
    • There are many ways for me to customize my data sets, for management and segmentation of contacts, specific to my industry and business needs.
    • Dashboard customization - as a visual learner, the presentation of information on my screen is important to me, and GreenRope allows me the ability to customize colours, icons, and sizes of things in my dashboard. This is helpful for my creativity and productivity.
    Read full review
    Cons
    BenchmarkONE
    • They may be a little behind the curve when it comes to some of the advanced features, such as integrating various calendars and e-mail clients.
    • I would like to see them more integrated with social media platforms, such as keeping track of social media activity and adding more platforms that they track within a record.
    • The onboarding process was a bit bumpy and took much longer than expected.
    Read full review
    GreenRope
    • The project management software - while usable in its current form - can still benefit from further development. But I've noticed that they are working on it, so it seems they are aware of this area of opportunity.
    • This is a little thing, but I'd like the ability to drill into specific tasks from more areas, and mark them complete quickly or make notes on them.
    • I honestly don't have many suggestions. I use their ticket system to make suggestions when they occur to me, and they tend to incorporate suggestions very quickly into subsequent builds.
    Read full review
    Likelihood to Renew
    BenchmarkONE
    In case you can't tell, we are in love with Hatchbuck software. Could it be improved? Of course it could, but, based on our current needs, and the needs of our existing and targeted clients so far, Hatchbuck presents the best fit option available. As a partner we are looking to grow with Hacthbuck into the future.
    Read full review
    GreenRope
    They have monthly renewals, so at any time you can cancel and not feel like they are holding your money. Their customer support is easy to work with. Their ticketing system to communicate with you about service issues is fantastic(which is included in the monthly fee) allows you to track issues. We use the ticketing system and add it to our website. This gives people the ability to communicate with us 24/7.
    Read full review
    Usability
    BenchmarkONE
    Hatchbuck offers on-boarding, training, and has a suite of videos, which makes it super easy to get started. As with any software that is the key. Have a plan, stay focused, and get started. Once, you begin to play with Hatchbuck you will see that it is very user friendly.
    Read full review
    GreenRope
    It takes time to learn this system. It is not going to happen over night, but once you master it it will be worth it. I am already seeing some great results, all I have to do is keep learning.
    Read full review
    Reliability and Availability
    BenchmarkONE
    There has never been any downtime for Hatchbuck, which is very reassuring for me as I market and recruit strenuously for the University at Albany's executive Weekend MBA Program. Hatchbuck team members have also been available when I have reached out to them with questions or issues. With one exception, where one of my e-mails became lost in the Internet "black hole," they have gotten back to me in very timely fashion!
    Read full review
    GreenRope
    No answers on this topic
    Support Rating
    BenchmarkONE
    I always get a response within 24 hours, unless I ask on a weekend. The team seems to work together to resolve my issues, answer my questions, and update me on changes. In fact, they have even connected [with] me to ask how they can improve the Hatchbuck software and their service. This is why I love them so much.
    Read full review
    GreenRope
    No answers on this topic
    Implementation Rating
    BenchmarkONE
    Overall very satisfied. More sample please.
    Read full review
    GreenRope
    I think there are some cheat sheets and best practises lists that could be created that would save a business a lot of time and frustration. BUT, even as it is, the frustrations and challenges disappear as things start working. I am going to be offering up a few of the tricks I have learned to the team at GreenRope to share with other users because when customers offer valuable work arounds that they find helpful to others, we accomplish a few things. The coders get an idea of things that aren't working quite as expected so they can look into fixes, other customers get benefit and we all win
    Read full review
    Alternatives Considered
    BenchmarkONE
    I have had more experience with Hatchbuck, and was introduced to it through someone who is quite familiar. My perspective is that for the money, Hatchbuck does all it needs to, and does it well. I'm sure there are comparable products, but this is the first one that I found user friendly enough to be able to use it consistently
    Incentivized
    Read full review
    GreenRope
    We chose GreenRope.com because they were the best fit. We already had a marketing email strategy with Constant Contact so choosing a CRM with those capabilities was very important when making our decision. Everything we were already doing could be in 1 place instead of needing to login to several different outlets to reach our goals and objectives. For example, email marketing (Constant Contact), website tracking (our Host), client tracking (spreadsheets), Calendars (Outlook), etc. Now we do everything, email marketing, track leads, have a work flow, track website visitors, post events and forecast all with 1 login. It's great!!
    Read full review
    Return on Investment
    BenchmarkONE
    No answers on this topic
    GreenRope
    No answers on this topic
    ScreenShots

    BenchmarkONE Screenshots

    Screenshot of See your progress at a glance. BenchmarkONE's dashboard gives you valuable insight into which areas of sales and marketing you should focus on the most.Screenshot of BenchmarkONE's small business CRM makes it simple to track and manage all of your contacts in one spot. BenchmarkONE notifies you when important tasks are due and even sends you hot lead alerts when prospects are ready to buy.Screenshot of Automatically track the pages your contacts have visited on your site, the emails they have been sent, the emails they've opened and the links they've clicked.  Understand their interests to put relevant conversations with prospects and customers at your fingertips.Screenshot of Setting up Email Nurturing campaigns are a snap in BenchmarkONE. You can easily drip relevant content to sales leads and contacts that nurtures them throughout the entire buying process, saving you valuable time and skyrocketing response rates.Screenshot of Create great looking emails using BenchmarkONE's drag and drop email builder, or select a template from our extensive email template library.

    GreenRope Screenshots

    Screenshot of GreenRope DashboardScreenshot of Drag-and-Drop Customer JourneyScreenshot of Drag-and-Drop Email EasyBuilderScreenshot of Contact Record with custom user-defined data fieldsScreenshot of Workflow ManagementScreenshot of Opportunities Tracking