GoTo Webinar vs. Zoom Workplace

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
GoTo Webinar
Score 8.1 out of 10
N/A
GoToWebinar is GoTo’s webinar and online conferencing solution, and offers features like audience polling and Q&A, flexible scheduling experiences, and webinar templates. It offers CRM integrations and reporting & analytics tools to help engage clients’ audiences.
$49
per month per organizer
Zoom Workplace
Score 8.4 out of 10
N/A
Zoom Workplace, Zoom’s open collaboration platform with an AI Companion, empowers teams to be more productive, and strengthen customer relationships throughout the customer lifecycle with Zoom’s Business Services for sales, marketing, and customer experience teams, including Zoom Contact Center.
$5
per month per license
Pricing
GoTo WebinarZoom Workplace
Editions & Modules
Lite
$49/month
per month per organizer
Standard
$99/month
per month per organizer
Pro
$199/month
per month per organizer
Enterprise
$399/month
per month per organizer
Add-On Zoom Translated Captions
$5
per month per license
Add-On - Zoom Whiteboard
$24.90
per year
Pro
$149.90
per year per user
Business
$199.90
per year per user
Business Plus
$250.00
per year per user
Add-On - Conference Room Connector
$499
per year
Basic
Free
Enterprise
Custom
Add-On - Large Meetings
starting at $600
per year
Add-On - Cloud Storage
starting at $120
per year
Add-On Audio Conferencing
starting at $1200
per year
Add-On Zoom Phone Power Pack
Starting at $300
per year per user
Add-On - Zoom IQ for Sales
Contact Sales
Add-On - Quality of Service Subscription
Contact Sales
Offerings
Pricing Offerings
GoTo WebinarZoom Workplace
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
GoTo WebinarZoom Workplace
Features
GoTo WebinarZoom Workplace
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
GoTo Webinar
7.2
Ratings
4% below category average
Zoom Workplace
-
Ratings
Dashboards7.20 Ratings00 Ratings
Data exportability7.10 Ratings00 Ratings
Performance & Compatibility of Online Events Software
Comparison of Performance & Compatibility of Online Events Software features of Product A and Product B
GoTo Webinar
7.6
Ratings
5% below category average
Zoom Workplace
8.4
Ratings
2% above category average
High quality audio8.20 Ratings8.70 Ratings
Mobile support7.60 Ratings00 Ratings
High quality video00 Ratings8.70 Ratings
Online Meetings / Events
Comparison of Online Meetings / Events features of Product A and Product B
GoTo Webinar
7.2
Ratings
11% below category average
Zoom Workplace
8.6
Ratings
5% above category average
Calendar integration7.70 Ratings8.30 Ratings
Record meetings / events8.40 Ratings9.40 Ratings
Slideshows8.50 Ratings00 Ratings
Event registration8.60 Ratings00 Ratings
Meeting initiation00 Ratings9.50 Ratings
Online Events Collaboration
Comparison of Online Events Collaboration features of Product A and Product B
GoTo Webinar
8.2
Ratings
1% below category average
Zoom Workplace
8.2
Ratings
2% above category average
Audience polling7.90 Ratings00 Ratings
Q&A8.60 Ratings00 Ratings
Live chat00 Ratings8.30 Ratings
Online Events Security
Comparison of Online Events Security features of Product A and Product B
GoTo Webinar
7.9
Ratings
4% below category average
Zoom Workplace
9.1
Ratings
17% above category average
Participant roles & permissions7.70 Ratings9.10 Ratings
Confidential attendee list8.00 Ratings00 Ratings
User authentication00 Ratings9.10 Ratings
Online Events Marketing
Comparison of Online Events Marketing features of Product A and Product B
GoTo Webinar
8.1
Ratings
5% above category average
Zoom Workplace
-
Ratings
Branding options8.10 Ratings00 Ratings
Integration to Marketing Automation8.00 Ratings00 Ratings
Screen Sharing
Comparison of Screen Sharing features of Product A and Product B
GoTo Webinar
-
Ratings
Zoom Workplace
8.6
Ratings
7% above category average
Desktop sharing00 Ratings9.10 Ratings
Cloud PBX
Comparison of Cloud PBX features of Product A and Product B
GoTo Webinar
-
Ratings
Zoom Workplace
8.7
Ratings
4% above category average
Hosted PBX00 Ratings8.00 Ratings
Multi-level Interactive Voice Response (IVR)00 Ratings8.90 Ratings
Directory of employee names00 Ratings9.00 Ratings
Call Management
Comparison of Call Management features of Product A and Product B
GoTo Webinar
-
Ratings
Zoom Workplace
8.8
Ratings
4% above category average
Answering rules00 Ratings8.40 Ratings
Call recording00 Ratings9.10 Ratings
Call park00 Ratings9.00 Ratings
Call screening00 Ratings8.80 Ratings
Message alerts00 Ratings9.10 Ratings
Business SMS/External Messaging00 Ratings9.00 Ratings
Voicemail Transcription00 Ratings8.30 Ratings
Mobile apps
Comparison of Mobile apps features of Product A and Product B
GoTo Webinar
-
Ratings
Zoom Workplace
9.2
Ratings
8% above category average
Mobile app for iOS00 Ratings9.20 Ratings
Mobile app for Android00 Ratings9.10 Ratings
Unified Communications Platform and Collaboration
Comparison of Unified Communications Platform and Collaboration features of Product A and Product B
GoTo Webinar
-
Ratings
Zoom Workplace
9.0
Ratings
12% above category average
Centralized communications management00 Ratings8.80 Ratings
Team messaging00 Ratings9.20 Ratings
Team document sharing00 Ratings9.10 Ratings
Call and meeting analytics00 Ratings8.90 Ratings
Best Alternatives
GoTo WebinarZoom Workplace
Small Businesses
BigMarker
BigMarker
Score 6.0 out of 10
Broadvoice | GoContact
Broadvoice | GoContact
Score 9.2 out of 10
Medium-sized Companies
ClickMeeting
ClickMeeting
Score 7.8 out of 10
Cisco Unified Communications Manager (Call Manager)
Cisco Unified Communications Manager (Call Manager)
Score 8.6 out of 10
Enterprises
ON24
ON24
Score 8.8 out of 10
Cisco Unified Communications Manager (Call Manager)
Cisco Unified Communications Manager (Call Manager)
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
GoTo WebinarZoom Workplace
Likelihood to Recommend
7.5
(0 ratings)
9.0
(0 ratings)
Likelihood to Renew
9.2
(0 ratings)
4.3
(0 ratings)
Usability
8.6
(0 ratings)
5.4
(0 ratings)
Availability
9.0
(0 ratings)
9.1
(0 ratings)
Performance
7.9
(0 ratings)
9.1
(0 ratings)
Support Rating
7.3
(0 ratings)
1.6
(0 ratings)
In-Person Training
-
(0 ratings)
9.1
(0 ratings)
Implementation Rating
7.0
(0 ratings)
2.7
(0 ratings)
Configurability
5.8
(0 ratings)
9.1
(0 ratings)
Ease of integration
-
(0 ratings)
7.3
(0 ratings)
Product Scalability
7.8
(0 ratings)
9.1
(0 ratings)
Vendor post-sale
7.9
(0 ratings)
9.1
(0 ratings)
Vendor pre-sale
7.0
(0 ratings)
7.3
(0 ratings)
User Testimonials
GoTo WebinarZoom Workplace
Likelihood to Recommend
It is great for big events like training or product demos. It's good for marketing webinars with features like polls and Q&A. It's not ideal for small, casual meetings. It can be too expensive for some businesses. For smaller events, other tools might be better.
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* Onboarding new employees - adaptation is quick and easy for new employees - for phone and meeting use. * Administration is quick and easy as well as finding answers to the 'what ifs' * Delegation for scheduling and creating scheduler links - what an awesome process - delegation allows for ease of on-boarding new employees - pre-emptively setting up their meetings and orientations in advance of start date *AI summary - our development teams uses them for ALL meetings creating a great history and follow up process for the entire team
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Pros
  • We launched a product for a mass and more than 500 people attended the webinar and it was seamless.
  • Recording capability for the later usage
  • Setup is very simple for both admins and end users
  • Polls are helpful in assessing the engagement of the customers
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  • It's a great way to connect around the world with minimal bandwidth consumption.
  • Meeting our peers and exchanging ideas is made possible through the use of high-quality video and audio calls.
  • Exceptional audio and video quality; we are recording meetings and transferring them to other storage.
  • Compared to other apps, it has more features and allows for efficient file sharing within the chatbox.
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Cons
  • Dashboard for control are mostly intuitive but in some menus like the webcasting section can be cluttered
  • The current polling and survey capabilities are too simple. More advanced features, such as branching logic and real-time results, would make engagement more dynamic and insightful.
  • Although it's easy for organiser to use goto webinar, users have reported issues and long wait time on their end and they don't have much control over the session
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  • You need an app to make the calls and meetings, but it would be perfect if it had a web-based option.
  • Sometimes when internet speed drops, the audio quality also drops; I would understand the video quality dropping, but the audio doesn't consume much bandwidth, so it would be nice to have a consistent audio even on low internet speeds.
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Likelihood to Renew
GoTo Webinar is not boring at all. Its design is extremely intuitive and specific for what its name serves. It is a great software for webinars which have become the trend of "continuous learning". I like the way we can manage participants in the webinars, interacting with them while they cannot disturb the flow of the speech by intruding with the mic.
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Because every other conference tool is expensive, bloated, or fails to make it easy to just have a call with someone.
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Usability
GoTo Webinar's User Interface is simple and straightforward, which is what I, as an end user, prefer to interact with when I only use a software once or twice a month; I don't want to have to remember extra steps just to attend a webinar.
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Zoom is made for the non tech office. It has features that can be made to do what you need to run things on a day to day basis. Immediately we we able to get meetings going with remote employees. The ability to be able to add smartphone connected people was a big plus. Zoom met our needs at the time.
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Reliability and Availability
I rated GoTo Webinar a 9 out of 10 for availability because it generally performs reliably, with minimal application errors or unplanned outages. The platform’s high uptime ensures that it’s usually accessible when needed, supporting a seamless experience for scheduling and conducting webinars. While occasional minor issues may arise, they are infrequent and typically well-managed, contributing to a strong overall rating for availability.
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There have been less than a handful of outages during our two years with Zoom, and whenever there was one, an email informing us of the outage went out immediately, and they had the issue resolved shortly thereafter.
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Performance
I rated GoTo Webinar an 8 out of 10 for performance due to its generally robust capabilities. Pages load quickly, and reports are generated efficiently, even for complex data sets. The platform’s integration with other systems typically doesn’t introduce significant latency or performance issues. However, during peak usage times or when handling very large data volumes, there can be occasional slowdowns. Despite these instances, GoTo Webinar consistently provides strong performance and reliability in its core functions.
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Zoom has among the best performance of any video conference platform, as I've mentioned several times. Besides that, their Chat platform works great, and their back end always runs smooth. It's unfortunate that reporting can now only be done by one month at a time, but nonetheless, it only takes a second to run any kind of Zoom report, whether it's an attendee report, Poll results, a user report, a list of meetings from the past month, etc.
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Support Rating
I was always able to get someone on the phone when I needed to. They were very thorough and ensuring my questions were answered. And if I was asking for a solution or request that they didn't offer, they told me so I could at least stop trying to search for it.
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Because I got a response right away, and was assigned one specific individual to work with me from the beginning to the resolution. I had an actual email address and direct contact with this person without having to start over and over every time I contacted Zoom - this singular individual remained attentive and was well informed on the subject matter and quite able to resolve my needs.
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Implementation Rating
I didn't participate in the implementation nor did my company. As far as I know we have an IT office running alla these projects and we just use the final products for our educational purposes. I also didn't notice implementation at any level while using the desktop interface, but would immediately recognize it, if so.
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If you receive any pushback from higher ups, point to any of the various positive reviews like this one. Or show Zoom's excellent Gartner report, or articles describing Zoom's partnership with Sequoia capital. It's not difficult to show how Zoom is a trustworthy industry leader with best-in-class technology.
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Alternatives Considered
Zoom scores well above GoTo and ON24 in brand recognition across mid to large enterprises. But GoTo scores well in SMBs. Regarding value for money and ROI, it's better than ON24. We selected GoTo because of the price point and to ensure that our partner-sourced SMB stacks do not end up not engaging with us because of a lack of a proper medium.
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Zoom Workplace is typically on the more expensive end against other options, but it's the industry leader for a reason. It has the most brand credibility by far, but that doesn't mean it's perfect. There are limitations when it comes to technical performance, customization and video/audio quality. I prefer Slack myself for communication apps, but Zoom Workplace is a good alternative.
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Scalability
I rated GoTo Webinar an 8 out of 10 for scalability because it effectively supports deployment across multiple departments and sites with its flexible features. It allows for easy management of large-scale webinars and integration with various systems, accommodating a growing number of users and sessions. However, some users might find limitations in advanced customization or specific integration needs as their requirements become more complex. Overall, its robust capabilities and adaptability make it a strong choice for scalable webinar solutions.
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Because the Basic licenses are completely free, and because it's very easy to configure and install Zoom, and because anyone can join Zoom from a link without needing an account, scaling is a Breeze. There are absolutely no roadblocks. My company keeps adding more Zoom Pro license every week since it's so in demand. We were able to convert users from several different platforms onto Zoom with no trouble at all.
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Return on Investment
  • Good: We've been able to keep various client teams trained up on our product
  • Good: It helps us automate communication about the webinars, as well as follow-ups
  • Bad: There is a time suck that shouldn't exist surrounding the recurring scheduler which needs to be rethought and retooled with more than the most basic real world use cases in mind
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  • We have not lost much productivity in our teamwork during the pandemic because of the ability to have Zoom video calls and keep everyone in touch. This is definitely a positive.
  • We are able to have more people participate in coaching sessions (described earlier) because we don't have room space limitations. This is a big positive.
  • Being able to start a meeting instantly is great when we are doing support and/or training with a client over the phone and need to be able to share a visible
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ScreenShots

GoTo Webinar Screenshots

Screenshot of Setup flow for a new webinar in GoTo Webinar.Screenshot of Organizer's Control Panel and in-session experience

Zoom Workplace Screenshots

Screenshot of an example collaboration feature. These are used to:
Transcribe, summarize, and capture action items with AI Companion from your in-person meetings.
Improve visibility and alignment by sharing emails to chats
Elevate a chat to a meeting or phone call to get to resolution faster. 
Continue meeting conversations and easily access shared information in Team Chat.Screenshot of an example of Zoom's productivity features. These features are used to:
Improve productivity across teams, locations, and time zones.
Organize project deliverables and assets in a centralized, collaborative doc.
Collaborate and map out projects visually on a whiteboard.
Jumpstart brainstorming sessions using AI and templates.
Gather valuable team input for well-informed decision-making with surveys and polls.
Stay on top of action items surfaced from across Zoom Workplace.Screenshot of some additional collaboration features. These are used to:
Optimize office experiences and in-person time.
Make sure remote participants feel connected with what is going on in the room.
Collaborate across remote and in-person teams on a virtual whiteboard.
Easily know and identify who is in the room and who is speaking in a Zoom Room with smart name tags and smart speaker tags.Screenshot of an example of Zoom's AI companion. This feature is used to streamline communications, improve productivity, increase employee engagement, and optimize flexible work.Screenshot of additional AI Companion features. The tools is also used to:
Launch internal campaigns.
Deliver visually rich updates with live streams, billboards, and videos.
Ensure critical comms are never missed with read receipts.
Send updates to deskless workers with Workvivo TV and Chat.