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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Trends

    Score7.2 out of 10
    N/AGoogle Trends is a search engine optimization software solution offered by .N/A

    Similarweb

    Score6.7 out of 10
    N/AFor marketing managers, Similarweb offers competitive analysis across websites and apps, offering insights into traffic sources, user engagement, and market trends. Beyond SEO, Similarweb supports overall digital performance, helping businesses benchmark against competitors and uncover growth opportunities across industries.

    $129

    per month per user

    Pricing
    Google TrendsSimilarweb
    Editions & Modules
    No answers on this topic
    Sales Intelligence - Individual
    $129
    per month 1 user
    Web Intelligence - Starter
    $199
    per month 1 user
    Web Intelligence - Professional
    $399
    per month 1 user
    Shopper Intelligence - Business
    $25000
    per year 5 users
    Web Intelligence - Team
    Custom
    5 users
    Web Intelligence - Enterprise
    Custom
    per year 10 users
    Offerings
    Pricing Offerings
    Google TrendsSimilarweb
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeOptional
    Additional Details—The Starter and Professional plans are available with monthly subscriptions, ideal for individuals or small teams. For larger organizations, the Team and Enterprise packages are customized annual solutions, tailored to specific goals and scale. These plans are for marketers, market researchers, and SEO/PPC teams looking to track competitors, uncover market trends, and benchmark performance.
    More Pricing Information
    Community Pulse
    Google TrendsSimilarweb
    Considered Both Products
    Google
    No answer on this topic
    Similarweb LTD
    Chose Similarweb
    SimilarWeb PRO has a lot of capability when compared to other programs. Customers have taken to SimilarWeb PRO much more rapidly because of the help and coaching provided by the specialized account management and client success teams. Analyzing rivals reveals patterns in the …
    Incentivized
    Key User Insights
    Would buy again
    91%
    Would buy again
    10 Answers
    No answers on this topic
    Delivers good value for the price
    100%
    Delivers good value for the price
    10 Answers
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    11 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    80%
    Lived up to sales and marketing promises
    4 Answers
    No answers on this topic
    Implementation went as expected
    100%
    Implementation went as expected
    8 Answers
    No answers on this topic
    Features
    Google TrendsSimilarweb
    SEO
    Comparison of SEO features of Google Trends and Similarweb
    Feature
    Google Trends
    8.4
    33 Ratings
    8% above category average
    Similarweb
    8.1
    13 Ratings
    Keyword analysis10.031 Ratings8.013 Ratings
    Backlink management4.67 Ratings00 Ratings
    SERP ranking tracking10.012 Ratings7.29 Ratings
    Page grader10.08 Ratings00 Ratings
    Competitive analysis9.019 Ratings9.012 Ratings
    Site audit / diagnostics7.07 Ratings00 Ratings
    Site recommendations10.08 Ratings00 Ratings
    Task management6.24 Ratings00 Ratings
    SEO Channels
    Comparison of SEO Channels features of Google Trends and Similarweb
    Feature
    Google Trends
    10.0
    23 Ratings
    27% above category average
    Similarweb
    -
    Ratings
    Local SEO10.020 Ratings00 Ratings
    Social SEO10.014 Ratings00 Ratings
    Mobile SEO10.015 Ratings00 Ratings
    Global SEO10.023 Ratings00 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Google Trends and Similarweb
    Feature
    Google Trends
    3.7
    10 Ratings
    78% below category average
    Similarweb
    -
    Ratings
    Multi-domain support5.84 Ratings00 Ratings
    Integration with web analytics tools1.610 Ratings00 Ratings
    Market Research
    Comparison of Market Research features of Google Trends and Similarweb
    Feature
    Google Trends
    -
    Ratings
    Similarweb
    7.8
    14 Ratings
    Competitor Research00 Ratings8.914 Ratings
    Competitor alerts00 Ratings8.68 Ratings
    Market Insights and Reports00 Ratings7.35 Ratings
    Best Alternatives
    Google TrendsSimilarweb
    Small Businesses
    Nozzle
    Score10 out of 10
    No answers on this topic
    Medium-sized Companies
    Advanced Web Ranking
    Score8.2 out of 10
    No answers on this topic
    Enterprises
    Google Search Console
    Score9 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google TrendsSimilarweb
    Likelihood to Recommend
    10.0
    (33 ratings)
    8.2
    (118 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.1
    (1 ratings)
    Usability
    8.0
    (1 ratings)
    7.3
    (4 ratings)
    Support Rating
    6.4
    (6 ratings)
    6.8
    (4 ratings)
    Implementation Rating
    -
    (0 ratings)
    8.2
    (1 ratings)
    User Testimonials
    Google TrendsSimilarweb
    Likelihood to Recommend
    Google
    Google Trends is appropriate in so many scenarios, but I definitely suggest it for content ideas and inspiration. Many people utilize it after already writing their content to add in popular phrases or words, but that is not enough. The platform should be used prior and during the content creation process so that you can use the data to see what your audience/customers are interested in at the moment and create the content based on their interests. It can help, but I find it much less appropriate to use it after your article, eBook, etc. is already written. Maximize on this useful tool by ensuring the topic you're writing about is relevant in the first place before simply adding in popular keywords. An article that's written based on what's trending will be far more successful than an article that solely has popular phrases added to it.
    Incentivized
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    Similarweb LTD
    Similarweb is our go-to tool for SEO research. We can identify high-value keywords, track our rankings, and monitor changes in our website's traffic. This data is invaluable for optimizing our content and ensuring we rank high on search engine results pages.
    Incentivized
    Read full review
    Pros
    Google
    • Google Trends shows me geographic locations where a particular topic may be useful for advertising.
    • Google Trends allows me to drill down into those locations to metro and city levels where I can focus on exactly what local business clients need to know.
    • Google Trends allows me to identify and qualify search terms that my client's need to optimize their websites and social media content for.
    • Google Trends shows me what people are talking about in a specific location over a specific period of time. This is a great way to know what I should be posting on social media.
    Incentivized
    Read full review
    Similarweb LTD
    • Competitive Analysis: Similarweb has provided us with a comprehensive toolkit for analyzing web traffic and audience behavior for various sports teams, leagues, and players. We can compare and contrast their online presence, helping us gain a competitive edge by understanding their digital strategies.
    • Sponsorship Decisions: Making informed sponsorship decisions is vital in sports. Similarweb assists us in evaluating potential sponsorships by providing insights into the online presence and reach of potential partners.
    • Audience Demographics: One of the standout features of Similarweb is its ability to provide detailed audience demographics. We can pinpoint the age groups, locations, and interests of online visitors, which is crucial for tailoring content, promotions, and sponsorship deals effectively.
    Incentivized
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    Cons
    Google
    • Top charts: would be nice to include top charts for the current month.
    • Explainers: would be good to have some information buttons next to graphics and charts to show in depth what criteria go into making those charts.
    • More images: would be interesting to see trending image searches.
    Incentivized
    Read full review
    Similarweb LTD
    • Sometimes I find it takes time to find exactly where a certain analysis I had looked at previously is when I go to replicated. Website could be streamlined that way.
    • You can only compare 5 companies at a time on the website but often I'd like to compare more. You can always download the data to compare two different searches, but that adds time.
    Incentivized
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    Likelihood to Renew
    Google
    No answers on this topic
    Similarweb LTD
    I use it every single day and its essential to succeeding in my role
    Incentivized
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    Usability
    Google
    Google Trends is very easy to use. you just search for a certain keyword or phrase, and it tells you how often that keyword or phrase is searched, where in the world it is searched, and over the last decade, how often it is per year.
    Incentivized
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    Similarweb LTD
    Similarweb is a very easy to use tool and gives us data on the go. It takes only a few clicks to get the relevant data. However, I have deducted 2 points as it only allows us to add 5 websites at a time on the platform, and data availability is only for the last 37 months.
    Incentivized
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    Support Rating
    Google
    I haven't needed to use any support for Google Trends. However, I've used Google's support in general and it's a hit or miss. Usually, there's a long wait or they don't understand my problem. They are the only ones that can help, so sometimes I feel stuck. They prioritize paying customers for sure.
    Incentivized
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    Similarweb LTD
    Support is just helpful and effective when you need them; we have only needed to contact them once about a misunderstanding while setting up our Market Analysis. Since we don't really contact them too often, it's hard to offer anything but a positive rating from the single positive experience we had with tech support.
    Incentivized
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    Implementation Rating
    Google
    No answers on this topic
    Similarweb LTD
    We liked it, things can always be better
    Incentivized
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    Alternatives Considered
    Google
    Overall I think that Ahrefs is a better product when it comes to really drilling down and getting all the data that you need in order to understand a given behavior or problem. Ahrefs is much more powerful in its feature set but does not have the same level of overall data/visual data representation that Google Trends does.
    Incentivized
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    Similarweb LTD
    Whilst data.ai has strong app competitor intelligence data, Similarweb do a better job of showing the upstream and downstair behaviour across desktop and mobile web. Additionally, Similarweb's channel marketing mix goes deeper and allows us to understand a wider set of channels and be able to get a holistic understanding of our overall marketing strategy performance
    Incentivized
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    Return on Investment
    Google
    • Google Trends has shown me when a keyword is no longer working for my website so that I can adjust the content accordingly.
    • It shows me seasonal differences so I can adjust my PPC budgets to be on pace with the trends.
    Incentivized
    Read full review
    Similarweb LTD
    • Boosting Organic Search Traffic: By leveraging the data and insights provided by Similarweb PRO, we have helped several businesses significantly improve their traffic from organic search. The platform's keyword research, competitor analysis, and market trend identification capabilities have enabled us to create tailored and effective SEO strategies for our clients, resulting in increased visibility and traffic growth.
    • Securing New Projects: Similarweb PRO's unique insights have given us a competitive edge in the consulting space, allowing us to secure projects by offering valuable information that other firms could not provide. Our ability to analyze competitors' strategies, track market trends, and assess marketing channel effectiveness using Similarweb PRO's data has made us stand out among other consulting firms, ultimately leading to new business opportunities and project wins.
    Incentivized
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    ScreenShots

    Similarweb Screenshots

    Screenshot of an analysis of a competitors' traffic spikes and trends over time.Screenshot of an analysis that tracks market performance trends to stay aligned with consumer demand, spot shifts early, and keep a brand's strategy in sync with the market.Screenshot of search volume trend monitoring, used to gauge any website’s health, understand shifts in interest and activity, and stay ahead of emerging patterns.Screenshot of an analysis of audience overlap to understand user behavior across websites, uncover shared traffic and keywords, and identify where audiences intersect.Screenshot of keyword research, displaying how competitors use the keyword, spot hidden opportunities, and craft winning strategies to own it.