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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Trends

    Score7.3 out of 10
    N/AGoogle Trends is a search engine optimization software solution offered by .N/A

    SEOGadget for Excel

    Score8 out of 10
    N/ASEOGadget for Excel is a search engine optimization software solution offered by Builtvisible UK.N/A
    Pricing
    Google TrendsSEOGadget for Excel
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Google TrendsSEOGadget for Excel
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google TrendsSEOGadget for Excel
    Considered Both Products
    Google
    No answer on this topic
    Builtvisible UK
    No answer on this topic
    Key User Insights
    Would buy again
    91%
    Would buy again
    10 Answers
    No answers on this topic
    Delivers good value for the price
    100%
    Delivers good value for the price
    10 Answers
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    11 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    80%
    Lived up to sales and marketing promises
    4 Answers
    No answers on this topic
    Implementation went as expected
    100%
    Implementation went as expected
    8 Answers
    No answers on this topic
    Features
    Google TrendsSEOGadget for Excel
    SEO
    Comparison of SEO features of Google Trends and SEOGadget for Excel
    Feature
    Google Trends
    8.4
    33 Ratings
    8% above category average
    SEOGadget for Excel
    6.6
    1 Ratings
    16% below category average
    Keyword analysis10.031 Ratings7.01 Ratings
    Backlink management4.67 Ratings9.01 Ratings
    SERP ranking tracking10.012 Ratings6.01 Ratings
    Page grader10.08 Ratings7.01 Ratings
    Competitive analysis9.019 Ratings7.01 Ratings
    Site audit / diagnostics7.07 Ratings00 Ratings
    Site recommendations10.08 Ratings5.01 Ratings
    Task management6.24 Ratings5.01 Ratings
    SEO Channels
    Comparison of SEO Channels features of Google Trends and SEOGadget for Excel
    Feature
    Google Trends
    10.0
    23 Ratings
    27% above category average
    SEOGadget for Excel
    6.7
    1 Ratings
    13% below category average
    Local SEO10.020 Ratings7.01 Ratings
    Social SEO10.014 Ratings6.01 Ratings
    Mobile SEO10.015 Ratings00 Ratings
    Global SEO10.023 Ratings7.01 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Google Trends and SEOGadget for Excel
    Feature
    Google Trends
    3.7
    10 Ratings
    78% below category average
    SEOGadget for Excel
    8.0
    1 Ratings
    6% below category average
    Multi-domain support5.84 Ratings7.01 Ratings
    Integration with web analytics tools1.610 Ratings9.01 Ratings
    Best Alternatives
    Google TrendsSEOGadget for Excel
    Small Businesses
    Nozzle
    Score10 out of 10
    Nozzle
    Score10 out of 10
    Medium-sized Companies
    Advanced Web Ranking
    Score8.2 out of 10
    Advanced Web Ranking
    Score8.2 out of 10
    Enterprises
    Google Search Console
    Score9 out of 10
    Google Search Console
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google TrendsSEOGadget for Excel
    Likelihood to Recommend
    10.0
    (33 ratings)
    7.0
    (1 ratings)
    Usability
    8.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    6.4
    (6 ratings)
    -
    (0 ratings)
    User Testimonials
    Google TrendsSEOGadget for Excel
    Likelihood to Recommend
    Google
    Google Trends is appropriate in so many scenarios, but I definitely suggest it for content ideas and inspiration. Many people utilize it after already writing their content to add in popular phrases or words, but that is not enough. The platform should be used prior and during the content creation process so that you can use the data to see what your audience/customers are interested in at the moment and create the content based on their interests. It can help, but I find it much less appropriate to use it after your article, eBook, etc. is already written. Maximize on this useful tool by ensuring the topic you're writing about is relevant in the first place before simply adding in popular keywords. An article that's written based on what's trending will be far more successful than an article that solely has popular phrases added to it.
    Incentivized
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    Builtvisible UK
    SEOGadget is ideal when using vendors like Moz and Majestic for analysis of your backlinks. It is not the tool to use if you need to gain more backlinks or want to increase your backlink. It can help you edit your backlink profile and understand where the links come from. It is probably ideal for in-house teams studying larger sites with lots of links and trying to understand their link partners, or an agency/freelancer that needs to import data from multiple sources to help clients with link profiles. It is not the tool to target new link opportunities, but with some ingenuity you could probably use it for this if you an access your competitor data. It's also good for anchor analysis which is something few teams really look into.
    Incentivized
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    Pros
    Google
    • Google Trends shows me geographic locations where a particular topic may be useful for advertising.
    • Google Trends allows me to drill down into those locations to metro and city levels where I can focus on exactly what local business clients need to know.
    • Google Trends allows me to identify and qualify search terms that my client's need to optimize their websites and social media content for.
    • Google Trends shows me what people are talking about in a specific location over a specific period of time. This is a great way to know what I should be posting on social media.
    Incentivized
    Read full review
    Builtvisible UK
    • Authentication is simple and requires no real in-depth knowledge
    • Importing of data into Excel saves time and saves us an extra step which is really important
    • Working with the data we need to see is much easier and faster
    • Collects multiple sources and saves time logging in
    • Data analysis is simple and straight forward
    Incentivized
    Read full review
    Cons
    Google
    • Top charts: would be nice to include top charts for the current month.
    • Explainers: would be good to have some information buttons next to graphics and charts to show in depth what criteria go into making those charts.
    • More images: would be interesting to see trending image searches.
    Incentivized
    Read full review
    Builtvisible UK
    • More flexibility in creating tables would be easier, as not all tables were able to be created this might be user error in some cases
    • More data imports would be nice this could be more of a one-and-done package, right now it only imports links
    • Added functionality to analyze data would be nice
    Incentivized
    Read full review
    Usability
    Google
    Google Trends is very easy to use. you just search for a certain keyword or phrase, and it tells you how often that keyword or phrase is searched, where in the world it is searched, and over the last decade, how often it is per year.
    Incentivized
    Read full review
    Builtvisible UK
    No answers on this topic
    Support Rating
    Google
    I haven't needed to use any support for Google Trends. However, I've used Google's support in general and it's a hit or miss. Usually, there's a long wait or they don't understand my problem. They are the only ones that can help, so sometimes I feel stuck. They prioritize paying customers for sure.
    Incentivized
    Read full review
    Builtvisible UK
    No answers on this topic
    Alternatives Considered
    Google
    Overall I think that Ahrefs is a better product when it comes to really drilling down and getting all the data that you need in order to understand a given behavior or problem. Ahrefs is much more powerful in its feature set but does not have the same level of overall data/visual data representation that Google Trends does.
    Incentivized
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    Builtvisible UK
    This includes more data and makes backlink analysis easier because you don't have to build sheets and tables from scratch. While it doesn't directly compare (it uses some of these services) it is better suited for the custom analysis of data and that is a big help when you do a lot of data manipulation. It's easier and more streamlined than Knime, and Knime does not allow you to import directly from Moz or Majestic so a step is saved here. It can't do as much as Knime but most of the things you want to do it can do, and you can do them faster.
    Incentivized
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    Return on Investment
    Google
    • Google Trends has shown me when a keyword is no longer working for my website so that I can adjust the content accordingly.
    • It shows me seasonal differences so I can adjust my PPC budgets to be on pace with the trends.
    Incentivized
    Read full review
    Builtvisible UK
    • It is hard to quantify this realistically but it does save time and that is big
    • Importing data is a time suck, so the only real advantage here is the ability to do two or three imports instantly without downloading and visiting three sites, this could be expanded for even more ROI
    • We haven't had any negative impacts as this is mainly a time saver
    Incentivized
    Read full review
    ScreenShots