Google Trends is appropriate in so many scenarios, but I definitely suggest it for content ideas and inspiration. Many people utilize it after already writing their content to add in popular phrases or words, but that is not enough. The platform should be used prior and during the content creation process so that you can use the data to see what your audience/customers are interested in at the moment and create the content based on their interests. It can help, but I find it much less appropriate to use it after your article, eBook, etc. is already written. Maximize on this useful tool by ensuring the topic you're writing about is relevant in the first place before simply adding in popular keywords. An article that's written based on what's trending will be far more successful than an article that solely has popular phrases added to it.
It is useful for our clients to help identify where there are any issues and what improvements should be made. We are able to use all the counts of each elements to work out which to prioritise and create an action plan for our clients. If a team isn't able to implement any of the insights from within this tool, then it probably wouldn't be worth the money
Allows you to search keywords and phrases in certain locations to see search volumes, this is huge and helps us be successful with our Google Ad campaigns.
Shows us insights into trending topics which allows us to stay in the know and apply any relevant trends to current clients.
Year in Search and Trending Topics provides us great inspiration for our ads
Being able to search in certain locations gives us a ton of help when setting up campaigns and doing our keyword research for clients.
Being able to compare multiple keywords or search terms side by side is extremely helpful.
GUI, when you run a crawl, the response is epic. It isn't just results, the results are very easy to understand.
Again, as pertaining to the explanation above. If you use other crawl software, it can be difficult to get insights, whereas DeepCrawl makes it easy. You can get proper insights.
It is so easy to put your stamp on things. DeepCrawl gives you an option as a consultant that you might not have had before, it is your backup.
Google Trends is very easy to use. you just search for a certain keyword or phrase, and it tells you how often that keyword or phrase is searched, where in the world it is searched, and over the last decade, how often it is per year.
It's great once you know how to use it... That being said there can definitely be some hiccups trying to learn the program. Even when writing this review i originally gave it an 8 and realized how many things I didn't even know existed after using it for a couple of years. Not the best 'usability' if you can't even find all the features you might want to use.
I haven't needed to use any support for Google Trends. However, I've used Google's support in general and it's a hit or miss. Usually, there's a long wait or they don't understand my problem. They are the only ones that can help, so sometimes I feel stuck. They prioritize paying customers for sure.
I liked the platform overall. It is a good crawler. I no longer use because it's duplicate of what I get with seoClarity. I did not give it 10/10 because sometimes I had a hard time isolating site areas that I wanted and didn't get much technical support from Conductor on how to use the tool
I've used SEMRush, while more of a SEO Manager than keyword trend analyzer, it does have that option as it does relate to SEO management, but between the two, its nice to have the option in SEMRush, but Google Trends is better at doing the trend analyzing than SEMRush is.
Lumar is great for what it does - tracking technical changes and opportunities for a site. It does so affordably as well. In my opinion it would be best compared to Screaming Frog as it does essentially the same thing but with less flexibility on the backend and a much cleaner UI that doesn't take as much learning. But also not quite as powerful and not as adjustable for your specific needs as Screaming Frog. So give and take!
I can't really give a measurement of how Google Trends has directly contributed.
Since Google Trends is free I would have to say that it is all positive ROI.
I can say that Google Trends definitely makes it easier to accomplish my business objectives of delivering the most relevant and insightful advice to my clients regarding their SEO, Social Media Publishing, and Online Advertising.
