TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Trends

    Score7.2 out of 10
    N/AGoogle Trends is a search engine optimization software solution offered by .N/A

    Lumar

    Score8 out of 10
    N/ADeepCrawl is a search engine optimization software solution offered by DeepCrawl.N/A
    Pricing
    Google TrendsLumar
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Google TrendsLumar
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google TrendsLumar
    Considered Both Products
    Google
    No answer on this topic
    Lumar (formerly Deepcrawl)
    No answer on this topic
    Key User Insights
    Would buy again
    91%
    Would buy again
    10 Answers
    No answers on this topic
    Delivers good value for the price
    100%
    Delivers good value for the price
    10 Answers
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    11 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    80%
    Lived up to sales and marketing promises
    4 Answers
    No answers on this topic
    Implementation went as expected
    100%
    Implementation went as expected
    8 Answers
    No answers on this topic
    Features
    Google TrendsLumar
    SEO
    Comparison of SEO features of Google Trends and Lumar
    Feature
    Google Trends
    8.4
    33 Ratings
    8% above category average
    Lumar
    6.5
    7 Ratings
    17% below category average
    Keyword analysis10.031 Ratings3.05 Ratings
    Backlink management4.67 Ratings2.05 Ratings
    SERP ranking tracking10.012 Ratings8.04 Ratings
    Page grader10.08 Ratings10.04 Ratings
    Competitive analysis9.019 Ratings5.04 Ratings
    Site audit / diagnostics7.07 Ratings10.07 Ratings
    Site recommendations10.08 Ratings10.06 Ratings
    Task management6.24 Ratings4.04 Ratings
    SEO Channels
    Comparison of SEO Channels features of Google Trends and Lumar
    Feature
    Google Trends
    10.0
    23 Ratings
    27% above category average
    Lumar
    5.8
    4 Ratings
    27% below category average
    Local SEO10.020 Ratings6.02 Ratings
    Social SEO10.014 Ratings3.02 Ratings
    Mobile SEO10.015 Ratings4.03 Ratings
    Global SEO10.023 Ratings10.03 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Google Trends and Lumar
    Feature
    Google Trends
    3.7
    10 Ratings
    78% below category average
    Lumar
    9.0
    7 Ratings
    6% above category average
    Multi-domain support5.84 Ratings9.05 Ratings
    Integration with web analytics tools1.610 Ratings9.07 Ratings
    Best Alternatives
    Google TrendsLumar
    Small Businesses
    Nozzle
    Score10 out of 10
    Nozzle
    Score10 out of 10
    Medium-sized Companies
    Advanced Web Ranking
    Score8.2 out of 10
    Advanced Web Ranking
    Score8.2 out of 10
    Enterprises
    Google Search Console
    Score9 out of 10
    Google Search Console
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google TrendsLumar
    Likelihood to Recommend
    10.0
    (33 ratings)
    8.0
    (7 ratings)
    Usability
    8.0
    (1 ratings)
    6.0
    (1 ratings)
    Support Rating
    6.4
    (6 ratings)
    7.0
    (1 ratings)
    User Testimonials
    Google TrendsLumar
    Likelihood to Recommend
    Google
    Google Trends is appropriate in so many scenarios, but I definitely suggest it for content ideas and inspiration. Many people utilize it after already writing their content to add in popular phrases or words, but that is not enough. The platform should be used prior and during the content creation process so that you can use the data to see what your audience/customers are interested in at the moment and create the content based on their interests. It can help, but I find it much less appropriate to use it after your article, eBook, etc. is already written. Maximize on this useful tool by ensuring the topic you're writing about is relevant in the first place before simply adding in popular keywords. An article that's written based on what's trending will be far more successful than an article that solely has popular phrases added to it.
    Incentivized
    Read full review
    Lumar (formerly Deepcrawl)
    If someone is looking for a SEO tool that excels in finding technical issues for a site, Lumar is a fantastic choice. Not only does it outline everything that's wrong, it does a much better job than other tools as to showing you how it the issue is presented. For instance many tools could outline a temporary redirect on your site, but Lumar will show you where that redirect starts, if there's a chain involved, and why it's worth fixing
    Incentivized
    Read full review
    Pros
    Google
    • Google Trends shows me geographic locations where a particular topic may be useful for advertising.
    • Google Trends allows me to drill down into those locations to metro and city levels where I can focus on exactly what local business clients need to know.
    • Google Trends allows me to identify and qualify search terms that my client's need to optimize their websites and social media content for.
    • Google Trends shows me what people are talking about in a specific location over a specific period of time. This is a great way to know what I should be posting on social media.
    Incentivized
    Read full review
    Lumar (formerly Deepcrawl)
    • Really good to understand when and where any issues are on the website
    • Helps full breakdowns for each website, to understand where to improve
    • Helps work out where content etc needs to be optimised, which can then be passed to the content team
    Incentivized
    Read full review
    Cons
    Google
    • Top charts: would be nice to include top charts for the current month.
    • Explainers: would be good to have some information buttons next to graphics and charts to show in depth what criteria go into making those charts.
    • More images: would be interesting to see trending image searches.
    Incentivized
    Read full review
    Lumar (formerly Deepcrawl)
    • I find the loading panel during a crawl to be a bit deceptive. It's very hard to tell how long a crawl will take—a more accurate estimate would go a long way.
    • I love the "fetch time" tab in theory, but I have a hard time believing it—not that the figure they give is untrue, but I find it at wide variance with other tools. PageSpeedInsights will have a site looking disastrous and DeepCrawl will log it all fetching "quick". But perhaps page speed is just notoriously difficult to assess.
    Incentivized
    Read full review
    Usability
    Google
    Google Trends is very easy to use. you just search for a certain keyword or phrase, and it tells you how often that keyword or phrase is searched, where in the world it is searched, and over the last decade, how often it is per year.
    Incentivized
    Read full review
    Lumar (formerly Deepcrawl)
    It's great once you know how to use it... That being said there can definitely be some hiccups trying to learn the program. Even when writing this review i originally gave it an 8 and realized how many things I didn't even know existed after using it for a couple of years. Not the best 'usability' if you can't even find all the features you might want to use.
    Incentivized
    Read full review
    Support Rating
    Google
    I haven't needed to use any support for Google Trends. However, I've used Google's support in general and it's a hit or miss. Usually, there's a long wait or they don't understand my problem. They are the only ones that can help, so sometimes I feel stuck. They prioritize paying customers for sure.
    Incentivized
    Read full review
    Lumar (formerly Deepcrawl)
    I liked the platform overall. It is a good crawler. I no longer use because it's duplicate of what I get with seoClarity. I did not give it 10/10 because sometimes I had a hard time isolating site areas that I wanted and didn't get much technical support from Conductor on how to use the tool
    Incentivized
    Read full review
    Alternatives Considered
    Google
    Overall I think that Ahrefs is a better product when it comes to really drilling down and getting all the data that you need in order to understand a given behavior or problem. Ahrefs is much more powerful in its feature set but does not have the same level of overall data/visual data representation that Google Trends does.
    Incentivized
    Read full review
    Lumar (formerly Deepcrawl)
    All of the products I have used have been amazing in their own way, but DeepCrawl makes it easier to put it into visuals. Sometimes when you look at results, it can be quite difficult to get something easy to understand. DeepCrawl gets rid of that, the results are so easy to comprehend. I would recommend it to any data consultant (DC).
    Incentivized
    Read full review
    Return on Investment
    Google
    • Google Trends has shown me when a keyword is no longer working for my website so that I can adjust the content accordingly.
    • It shows me seasonal differences so I can adjust my PPC budgets to be on pace with the trends.
    Incentivized
    Read full review
    Lumar (formerly Deepcrawl)
    • Saves hours within the week on repetitive reporting and analytics
    • Initial time was invested in setting up the account and trackers
    • Suggestions and insights has helped improve digital marketing efforts from seo to sem
    Incentivized
    Read full review
    ScreenShots