Google Trends is a search engine optimization software solution offered by .
N/A
gShift (discontinued)
Score 7.0 out of 10
Mid-Size Companies (51-1,000 employees)
gShift was an enterprise SEO, Web presence analytics and content performance platform designed to help agency and brand marketers optimize, monitor and report on the performance of their multi-channel owned, earned and paid campaigns. The product is discontinued.
$199
Pricing
Google Trends
gShift (discontinued)
Editions & Modules
No answers on this topic
kontextURLs
$199
Influencer Marketing module
$299
Brand Professional
$325
Agency Professional
$999
Offerings
Pricing Offerings
Google Trends
gShift (discontinued)
Free Trial
No
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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SEO Platform pricing is based on the number of keywords per month.
kontextURL pricing is based on the number of clicks registered per month.
Influencer Marketing module pricing is based on the number of influencers and/or rosters managed.
More Pricing Information
Community Pulse
Google Trends
gShift (discontinued)
Features
Google Trends
gShift (discontinued)
SEO
Comparison of SEO features of Product A and Product B
Google Trends
8.4
Ratings
8% above category average
gShift (discontinued)
8.6
Ratings
11% above category average
Keyword analysis
10.00 Ratings
10.00 Ratings
Backlink management
4.60 Ratings
6.00 Ratings
SERP ranking tracking
10.00 Ratings
10.00 Ratings
Page grader
10.00 Ratings
9.00 Ratings
Competitive analysis
9.00 Ratings
9.00 Ratings
Site audit / diagnostics
7.00 Ratings
7.00 Ratings
Site recommendations
10.00 Ratings
8.00 Ratings
Task management
6.20 Ratings
10.00 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Google Trends
10.0
Ratings
27% above category average
gShift (discontinued)
8.3
Ratings
9% above category average
Local SEO
10.00 Ratings
10.00 Ratings
Social SEO
10.00 Ratings
9.00 Ratings
Mobile SEO
10.00 Ratings
4.00 Ratings
Global SEO
10.00 Ratings
10.00 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Google Trends is appropriate in so many scenarios, but I definitely suggest it for content ideas and inspiration. Many people utilize it after already writing their content to add in popular phrases or words, but that is not enough. The platform should be used prior and during the content creation process so that you can use the data to see what your audience/customers are interested in at the moment and create the content based on their interests. It can help, but I find it much less appropriate to use it after your article, eBook, etc. is already written. Maximize on this useful tool by ensuring the topic you're writing about is relevant in the first place before simply adding in popular keywords. An article that's written based on what's trending will be far more successful than an article that solely has popular phrases added to it.
I have recommended gShift to everyone on my team at work and those who have started to use it have been very happy with the application. It saves a lot of time and makes it so I don't have to have so many tabs or other applications open. It brings a lot of items into once place which is very nice!
Allows you to search keywords and phrases in certain locations to see search volumes, this is huge and helps us be successful with our Google Ad campaigns.
Shows us insights into trending topics which allows us to stay in the know and apply any relevant trends to current clients.
Year in Search and Trending Topics provides us great inspiration for our ads
Being able to search in certain locations gives us a ton of help when setting up campaigns and doing our keyword research for clients.
Being able to compare multiple keywords or search terms side by side is extremely helpful.
Minor bugs and defects are an ongoing issue - for example, PDF export capability for custom dashboards seems to be down frequently. While these type of defects are always resolved in 1-2 weeks, the fact that some of them keep reoccurring is an ongoing frustration.
Custom Dashboard functionality is limited to pre-set defaults as far as what data points or "beacons" as gShift calls them, that you could pull.
Google Trends is very easy to use. you just search for a certain keyword or phrase, and it tells you how often that keyword or phrase is searched, where in the world it is searched, and over the last decade, how often it is per year.
I haven't needed to use any support for Google Trends. However, I've used Google's support in general and it's a hit or miss. Usually, there's a long wait or they don't understand my problem. They are the only ones that can help, so sometimes I feel stuck. They prioritize paying customers for sure.
I've used SEMRush, while more of a SEO Manager than keyword trend analyzer, it does have that option as it does relate to SEO management, but between the two, its nice to have the option in SEMRush, but Google Trends is better at doing the trend analyzing than SEMRush is.
gShift is more user-friendly and intuitive, particularly for sharing access with members across your organization who do not have the same level of digital marketing savvy. Additionally, gShift integrates reporting for web analytics, search visibility, social metrics, and PPC in one platform and one reporting tool in a way that the other providers do not.
I can't really give a measurement of how Google Trends has directly contributed.
Since Google Trends is free I would have to say that it is all positive ROI.
I can say that Google Trends definitely makes it easier to accomplish my business objectives of delivering the most relevant and insightful advice to my clients regarding their SEO, Social Media Publishing, and Online Advertising.
We have been able to identify other keyword ranking opportunities and increase our on-site conversion rate.
gShift has helped us prioritize content and discover content that is over-performing, and better optimize that content and use it for remarketing purposes.
