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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google PageSpeed Insights

    Score9 out of 10
    N/AGoogle PageSpeed Insights is a search engine optimization software solution offered by Google.N/A

    Hotjar

    Score8.3 out of 10
    N/AHotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing. The tool is used by digital analysts, UX designers, web developers and product marketers. Hotjar was acquired by Contentsquare September 2021, and is now a Contentsquare brand.

    $39

    per month 100 daily sessions

    Pricing
    Google PageSpeed InsightsHotjar
    Editions & Modules
    No answers on this topic
    Hotjar Observe - Plus
    $39
    per month 100 daily sessions
    Hotjar Ask - Plus
    $59
    per month 250 monthly responses
    Hotjar Ask - Business
    $79
    per month Starting from 500 monthly responses
    Hotjar Observe - Business
    $99
    per month Starting from 500 daily sessions
    Hotjar Scale - Business
    $213
    per month Starting from 500 daily sessions
    Hotjar Ask - Scale
    Contact Sales
    per month unlimited volume
    Offerings
    Pricing Offerings
    Google PageSpeed InsightsHotjar
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsDiscount available for annual pricing.
    More Pricing Information
    Community Pulse
    Google PageSpeed InsightsHotjar
    Considered Both Products
    Google
    No answer on this topic
    Contentsquare
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    100%
    Would buy again
    51 Answers
    Delivers good value for the price
    No answers on this topic
    100%
    Delivers good value for the price
    49 Answers
    Happy with the feature set
    No answers on this topic
    100%
    Happy with the feature set
    51 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    100%
    Lived up to sales and marketing promises
    44 Answers
    Implementation went as expected
    No answers on this topic
    95%
    Implementation went as expected
    41 Answers
    Features
    Google PageSpeed InsightsHotjar
    SEO
    Comparison of SEO features of Google PageSpeed Insights and Hotjar
    Feature
    Google PageSpeed Insights
    7.5
    5 Ratings
    3% below category average
    Hotjar
    -
    Ratings
    Keyword analysis6.01 Ratings00 Ratings
    Page grader7.34 Ratings00 Ratings
    Competitive analysis5.02 Ratings00 Ratings
    Site audit / diagnostics9.95 Ratings00 Ratings
    Site recommendations9.95 Ratings00 Ratings
    Task management6.72 Ratings00 Ratings
    SEO Channels
    Comparison of SEO Channels features of Google PageSpeed Insights and Hotjar
    Feature
    Google PageSpeed Insights
    6.3
    5 Ratings
    19% below category average
    Hotjar
    -
    Ratings
    Local SEO5.01 Ratings00 Ratings
    Social SEO5.01 Ratings00 Ratings
    Mobile SEO10.05 Ratings00 Ratings
    Global SEO5.43 Ratings00 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Google PageSpeed Insights and Hotjar
    Feature
    Google PageSpeed Insights
    8.5
    3 Ratings
    0% above category average
    Hotjar
    -
    Ratings
    Multi-domain support9.12 Ratings00 Ratings
    Integration with web analytics tools8.01 Ratings00 Ratings
    Best Alternatives
    Google PageSpeed InsightsHotjar
    Small Businesses
    Nozzle
    Score10 out of 10
    Smartlook
    Score8.2 out of 10
    Medium-sized Companies
    Advanced Web Ranking
    Score8.2 out of 10
    Crazy Egg
    Score8.1 out of 10
    Enterprises
    Google Search Console
    Score9 out of 10
    Crazy Egg
    Score8.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google PageSpeed InsightsHotjar
    Likelihood to Recommend
    10.0
    (5 ratings)
    10.0
    (104 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    5.1
    (2 ratings)
    Usability
    10.0
    (1 ratings)
    9.7
    (6 ratings)
    Support Rating
    1.0
    (1 ratings)
    9.6
    (4 ratings)
    Ease of integration
    -
    (0 ratings)
    9.0
    (1 ratings)
    User Testimonials
    Google PageSpeed InsightsHotjar
    Likelihood to Recommend
    Google
    If you notice your site is taking a long time to load, then you should first use PageSpeed Insights to see what can quickly be optimized (also check your file sizes, hosting server, NGINX and other common sources of slow speed, too.) And, if you've notice gradually fewer Organic Search visits, PageSpeed Insights might be able to help. As Google is reducing the prevalence of slow sites, you could be losing traffic. Speed up your page load times by finding what is blocking renders, slowing down contentful paints, and other critical page speed signals.
    Incentivized
    Read full review
    Contentsquare
    Hotjar is good for a first pass at understanding user sentiment or locating potential usability issues. There are features such as "rage clicked" which shows recordings or instances when a user rage clicked or had an issue with your site. Hotjar has also been helpful to launch intercept surveys on mobile, desktop, and app, which not all competitor software allow. Hotjar recordings are fun to watch. "Watching Hotjar like Netflix" is a favorite pastime at work.
    Incentivized
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    Pros
    Google
    • Measure page loading time
    • Compared loading times against Google's benchmarks
    • Identifies opportunities for web page performance improvements
    • Identifies sub-optimal web page attributes that slow down page loading
    • Compare performance on mobile and desktop devices easily
    Incentivized
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    Contentsquare
    • Heat mapping is great on Hotjar. It is a good place to start when you are looking at the UX & CRO on your website. You can see the % of people clicking on elements on a page, how far they scroll, and mouse movements.
    • Hotjar is great for session recordings. These record the mouse movements, clicks, pages and scrolls of a user in video format. You can watch these to investigate what works well on a site and identify potential roadblocks and bugs.
    • Hotjar is great as it ensures that users details are anonymous; for instance, if you are watching a session recording, you cannot see what a user types in a form field, as Hotjar blanks this out.
    • Hotjar has a poll function, so you can have polls on your website.
    Incentivized
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    Cons
    Google
    • The suggestions for improvement can be technical for non-developers.
    Incentivized
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    Contentsquare
    • Hotjar is primarily used for web-based experiences. Not that easy to use on mobile apps.
    • I'd love to see Hotjar integrated with Google Analytics for an even deeper view.
    • Hotjar is primarily used by smaller organizations...pricing can get steep quickly for larger organizations.
    Incentivized
    Read full review
    Likelihood to Renew
    Google
    No answers on this topic
    Contentsquare
    Even though the heat maps and user recordings were useful, our website was significantly slowed down after we installed Hotjar, so much so, that it took over a minute for our blog to load. The data that we gathered was not worth the length that it took our website to load.
    Incentivized
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    Usability
    Google
    It's a free, easy to use tool
    Incentivized
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    Contentsquare
    So easy and simple to use! Straightforward anyone in the team is able to easily go in and set up anything in Hotjar. The UI is really simple. Whenever you give feedback to Hotjar they continously take on board the feedback and improve the tool.
    Incentivized
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    Support Rating
    Google
    There is no support from Google for the tool.
    Incentivized
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    Contentsquare
    Hotjar is a SaaS-based company, and as such has a good support service. Users can quickly submit support tickets through Hotjar's online portal. Enterprise customers get access to additional support members and have SLAs to support their larger, more complex needs. Overall, Hotjar is extremely reliable and I've never had to reach out to customer support.
    Incentivized
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    Alternatives Considered
    Google
    I think GTmetrix has some feedback that PageSpeed doesn't provide, but Google's tool is easier overall and has a better user experience; also offers compressed images, CSS, and javascript files if that's the case. Also, Google has extensive documentation to help you better understand what can be done to improve your grade.
    Incentivized
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    Contentsquare
    HotJar was selected for a few reasons:
    • Video Capture - HotJars video capture of user sessions is nothing short of amazing. It is so useful (not to mention cool) to see, in real time, how users interact with our software. It makes our jobs so much easier and more enjoyable to get this type of d
    • User Surveys - The ease and flexibility of surveys we can make available on our website are an awesome tool to get additional data.
    • Simple implementation - Adding a very small amount of code to our website gives us the ability to use all of HotJars features without having to touch our code again.
    Incentivized
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    Return on Investment
    Google
    • Faster loading site, give results faster to visitors
    • Buyers can get to the end of the buying cycle faster
    Incentivized
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    Contentsquare
    • We have fixed many issues, for example, checkout usability problems with the video recording feature. You can catch bugs and get an overall idea of how a particular page is working.
    • Polls have helped us pair intent with the video sessions, so we can understand better why certain users answered different things. You get greedy and try to ask everything but that won't work. Keep it simple and it will give you small but important insights.
    Incentivized
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    ScreenShots