Google Mobile-Friendly Test is a search engine optimization software solution offered by Google.
N/A
Yoast
Score 9.3 out of 10
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Yoast offers a set of tools developed by Joost de Valk and team, founder of yoast.com and Wordpress enthusiast. These tools are designed to help content rank higher and are subsumed under the Yoast Complete pack, which includes Video SEO for rank climbing with embedded videos in a Wordpress site, WooCommerce SEO for the WP ecommerce plugin, News SEO for rank climbing in Google news, Local SEO for (as the name implies) climbing in local listings with more complete information so can be located…
$118.80
per year
Pricing
Google Mobile-Friendly Test
Yoast
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$118.80
per year
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Pricing Offerings
Google Mobile-Friendly Test
Yoast
Free Trial
No
No
Free/Freemium Version
No
Yes
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
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Community Pulse
Google Mobile-Friendly Test
Yoast
Features
Google Mobile-Friendly Test
Yoast
SEO
Comparison of SEO features of Product A and Product B
Google Mobile-Friendly Test
8.5
Ratings
9% above category average
Yoast
7.4
Ratings
4% below category average
Keyword analysis
8.00 Ratings
10.00 Ratings
Backlink management
8.00 Ratings
9.00 Ratings
SERP ranking tracking
9.00 Ratings
6.00 Ratings
Page grader
8.70 Ratings
10.00 Ratings
Competitive analysis
7.00 Ratings
4.00 Ratings
Site audit / diagnostics
9.60 Ratings
8.00 Ratings
Site recommendations
8.90 Ratings
10.00 Ratings
Task management
9.00 Ratings
2.00 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Google Mobile-Friendly Test
8.5
Ratings
11% above category average
Yoast
5.0
Ratings
41% below category average
Local SEO
8.00 Ratings
2.00 Ratings
Social SEO
9.00 Ratings
6.00 Ratings
Mobile SEO
10.00 Ratings
6.00 Ratings
Global SEO
7.00 Ratings
6.00 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
It is a single-use tool: it tests mobile usability of a website or code snippet. This is useful before, during, and after the development process. So, if you are developing a website, then the mobile-friendliness tool is a necessity. Its also useful (in conjunction with Page Speed Insights and Search Console) in developing a full idea of site performance and how it relates to SEO.
For quick WordPress installations and configurations, Yoast is fast to set up and helps guide you through the common configuration options. It tries to be helpful whether you are coming at things from a technical or non-technical background. The emphasis on white hat SEO topics like improved content, keywords, descriptions, and titles is really appreciated by someone like me who doesn't utilize gray and black hat SEO tactics.
If you are an SEO expert, and you want finite control of each individual aspect of your site, Yoast, like most plugins, engines, tools, etc, hides a lot from you or gives you limited options. It really is meant for someone who wants to apply a general strategy to a whole site. That being said, you can manage Yoast per page on a WordPress site, but even then, I know some SEO experts prefer other tools that are meant for very specific purposes.
Overall, Yoast is the best plugin for SEO in WordPress when applied as a whole.
Google does not cross-check the results from other search engines in the creation of the tool. Bing and Yahoo might not consider your website mobile-friendly, even if Google does.
Some devices and screen resolutions were not thought of when Google created the tool.
The output of the tool is not specific enough, at times, for web developers.
Yoast Wordpress SEO Plugin is really good at copy and link scanning and optimizing, however, I have not been able to find any assistance on image optimization on our pages and posts. That would be a good update!
Yoast Wordpress SEO Plugin is good at ranking pages and posts individually. I would like to see an overall dashboard of your entire website/blog's SEO health according to the software.
It's super easy to use. Really, it requires little-to-know tutorials or walkthroughs at all — it explains everything you need to know in the description and tooltips built straight into the tool. I've never had to google a how-to or tutorial to use Yoast — it just works, and it works well
I gave it a 4 just because it is helpful if you are just getting started with SEO, it guides you and shows you what you need to do in order for your website to be up and running properly. As a seasoned SEO analyst I wouldn't recommend it just because I can do things better my way.
The Google Mobile-Friendly Test is much better than Bing Webmaster Tools to ensure our clients' websites are mobile friendly responsive. Google's tool is created specifically for most of the online searches from the internet, and most modern devices, modern browsers, and screen resolution settings. Bing is not as technically advanced as Google and not as specific in their tools, to ensure the creation of mobile-friendly responsive devices.
Yoast Wordpress SEO Plugins was a little easier to understand and offered a real-time guided plugin that helped me write throughout my drafting process. Semrush was much more helpful as a reporting tool, not so much in content creation. Both tools are useful in different ways, it is just a matter of knowing each one's strengths and weaknesses.
Findability: I love few things more than hearing, "I just found you on Google!" and knowing that they found us on Google because our SEO is on point.
Using the Yoast SEO Plugin over time has taught me to create better, more optimized content from the start, rather than having to edit that content after I realize it's not very SEO friendly. This saves a lot of time and lets me put my energy into other things.
The plugin has helped us make our sometimes-dense content more readable and sharable, which absolutely improves stakeholder engagement.
