Google Forms vs. Usabilla (discontinued)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Google Forms
Score 8.8 out of 10
N/A
Google Forms is an app for creating forms and surveys, and is part of Google Apps for Work. The product focuses on ease of use; the interface is similar to a document editor, with drop down lists of options and drag and drop question re-ordering. Users can embed images and video into surveys. Users can also program the question flow with custom logic. Google sends users basic summaries of the survey results automatically, or users can export the raw survey results data and analyze it via…N/A
Usabilla (discontinued)
Score 5.6 out of 10
N/A
Usabilla was a web and app survey tool, developed by the Amsterdam company of the same name, and acquired by SurveyMonkey in March of 2019. The product is no longer available.N/A
Pricing
Google FormsUsabilla (discontinued)
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Google FormsUsabilla (discontinued)
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Google FormsUsabilla (discontinued)
Features
Google FormsUsabilla (discontinued)
Survey Format & Appearance
Comparison of Survey Format & Appearance features of Product A and Product B
Google Forms
7.9
Ratings
1% below category average
Usabilla (discontinued)
8.0
Ratings
0% above category average
Survey templates8.70 Ratings10.00 Ratings
Themes7.00 Ratings6.00 Ratings
Custom logo/branding8.00 Ratings7.90 Ratings
Survey Content
Comparison of Survey Content features of Product A and Product B
Google Forms
9.4
Ratings
10% above category average
Usabilla (discontinued)
8.6
Ratings
1% above category average
Changes to live survey10.00 Ratings7.90 Ratings
Question design help9.00 Ratings10.00 Ratings
Multiple question types9.20 Ratings7.90 Ratings
Survey Logic
Comparison of Survey Logic features of Product A and Product B
Google Forms
8.5
Ratings
3% above category average
Usabilla (discontinued)
6.9
Ratings
18% below category average
Survey logic flexibility8.50 Ratings6.90 Ratings
Survey Reporting & Analytics
Comparison of Survey Reporting & Analytics features of Product A and Product B
Google Forms
9.1
Ratings
11% above category average
Usabilla (discontinued)
5.8
Ratings
34% below category average
Response tracking8.90 Ratings7.00 Ratings
Data export9.00 Ratings5.50 Ratings
Standard reports8.80 Ratings5.50 Ratings
Custom reports9.50 Ratings5.50 Ratings
Analytics9.30 Ratings5.50 Ratings
Survey Administration & Security
Comparison of Survey Administration & Security features of Product A and Product B
Google Forms
9.9
Ratings
13% above category average
Usabilla (discontinued)
7.4
Ratings
16% below category average
Access controls9.80 Ratings7.40 Ratings
Compliance10.00 Ratings7.40 Ratings
Survey Distribution
Comparison of Survey Distribution features of Product A and Product B
Google Forms
9.1
Ratings
10% above category average
Usabilla (discontinued)
8.4
Ratings
2% above category average
Vendor-offered crowdsourcing9.00 Ratings10.00 Ratings
Respondent restrictions9.30 Ratings6.90 Ratings
Best Alternatives
Google FormsUsabilla (discontinued)
Small Businesses
Square 9 Softworks
Square 9 Softworks
Score 9.5 out of 10
Square 9 Softworks
Square 9 Softworks
Score 9.5 out of 10
Medium-sized Companies
Qualaroo
Qualaroo
Score 6.1 out of 10
Qualaroo
Qualaroo
Score 6.1 out of 10
Enterprises
Verint Voice of the Customer
Verint Voice of the Customer
Score 10.0 out of 10
Verint Voice of the Customer
Verint Voice of the Customer
Score 10.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Google FormsUsabilla (discontinued)
Likelihood to Recommend
10.0
(0 ratings)
2.1
(0 ratings)
Likelihood to Renew
10.0
(0 ratings)
-
(0 ratings)
Usability
9.8
(0 ratings)
2.1
(0 ratings)
Availability
10.0
(0 ratings)
-
(0 ratings)
Performance
10.0
(0 ratings)
-
(0 ratings)
Support Rating
8.0
(0 ratings)
1.9
(0 ratings)
Product Scalability
3.0
(0 ratings)
-
(0 ratings)
User Testimonials
Google FormsUsabilla (discontinued)
Likelihood to Recommend
Appropriate Scenarios
  • Data collection
  • Formative assessment
  • Survey/questionnaire
  • File uploads (Can be limited to particular sizes or file types).
Inappropriate Scenarios
  • Lessons where you need instant feedback to answers rather than waiting for the whole form to be completed.
  • File Uploads where not all of the users have Google accounts.
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If we could select 0/10 we would... We would not recommend anyone using this product as it excludes a very important user group, disabled users. If you use this product you will be failing ADA and WCAG 2.1 (EU Directive for public sector websites and mobile apps). In my opinion, you will be vulnerable to lawsuits.
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Pros
  • Capture of information from clients and/or consultants for real-time analysis.
  • Knowledge evaluation for our work team, the predefined templates allow the creation of tests and knowledge tests that are very didactic and easy to grade.
  • The acquired data is cleanly integrated with google spreadsheets allowing for fast and accurate analysis.
  • The form completion notifications are customizable and do their job well.
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  • Reporting - well designed, clear to all users regardless of level of knowledge.
  • Two options for feedback - passive and active (pop-ups).
  • Clean UI & easy to use platform.
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Cons
  • Edit view limits the questions as seen by viewers. The view function is nice to toggle between to see what the question will look like, but the edit view of some questions (like checkboxes) is confusing for the editor.
  • It would be wonderful to be able to assign responses to go to specific users. The user needs to go into the responses section and select the option to receive notifications, versus the owner of the form being able to do that.
  • Having a dependency feature for questions (in addition to sections) would be very helpful, so that if a question is answered a certain way, another question appears.
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  • It doesn't gather users from all user groups, it's exclusive to non-disabled users - users with disabilities using assistive technology are not able to access or use the platform
  • There are extensive colour contrast issues with the platform, making it difficult to use by users with low vision
  • Usabilla is not accessible to keyboard users (as well as users on other assistive technology) - when the modal is expanded, the background is still focusable
  • The touch target sizes of the links and buttons are not accessible - it's very difficult to close out of the modal when on mobile, or if a user had a mobility disability and was using a mouse
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Likelihood to Renew
I will definitely renew my use of Google Forms because I really like the ease of use and the number of tools that Google forms provide. I also love that I can administer a test in real-time and get results in a timely manner
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No answers on this topic
Usability
The interface is simple and intuitive. The first time you use Google Forms, it has a built in tutorial that goes through all the basics. Most people can pick up how to use it with minimal support. There are some advanced features that require a bit more work but there are plenty of videos and directions online. Google has a great support section that is easy to follow
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The interface to configure the questionary is quite easy to use. It helps to give autonomy to marketing teams. Once the initial setup is made (integrating a basic javascript code on your website), you can easily deploy any questionary on any page of your website. Usabilla is a very flexible tool overall.
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Reliability and Availability
In the years I've used GoogleForms I've never ran into any issues with the reliability or availability. Google is a gigantic company with essentially limitless resources which makes it very easy to trust that I will continue to be able to enjoy the same reliability I've come to know and expect from GoogleForms
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No answers on this topic
Performance
One of the things that comes as a benefit of the lack to create complex logic branching and truly custom design is that there isn't lot of room to bog down the software. GoogleForms has always loaded just as fast as my internet service and device would allow it. I'm not sure about front end integrations or integrations into the form itself, as I've never explored it, but on the backend, I've never had any issues with integrations channeling from GoogleForms from the GoogleForms's end of things.
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No answers on this topic
Support Rating
I have not had to use Google Forms support - it's always worked as expected. However, with other Google products, I've always been able to find a plethora of resources for answering questions or dealing with issues. The benefit of Google is how widely adopted its products are and how robust its support is.
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I haven't contacted support yet to solve a particular issue. I do have an account manager at Usabilla that I talk to in order to introduce the software to my team but this is just to run over the basic functionality in a live demo setting. The ability to talk to a real person over video call is a benefit though.
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Alternatives Considered
Google Forms is easy to use and affordable. The biggest benefit, however, is that our organization already uses other Google products heavily. Because of this Google Forms was our top choice. Some smaller departments in our organization still use other solutions, such as SurveyMonkey, but as a whole it has been helpful to standardize on a single product.
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I have Hotjar, Sprig, and Usabilla in my workplace. Usabilla unfortunately has the most limited feature set of the 3 options. The difficulty of administering a Usabilla survey on mobile is a big blocker for my projects. Sprig and Hotjar both allow mobile and allow video recordings (either of a user's screen or a user's webcam for impromptu interviews).
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Scalability
GoogleForms lacks the ability for complex logic branching and the ability to truly design it in a custom manner. It's pretty obvious when you land on a GoogleForm that it is in fact a GoogleForm. This rating solely reflects the lack of flexibility which in turn makes it something that wouldn't usually be scaled. That being said, if needing to scale a simple solution, GoogleForms would be up for the job.
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No answers on this topic
Return on Investment
  • Google Forms provides us a vehicle to gauge faculty and student response to our online courses and their features in real time so that we can keep our courses updated for students and faculty who facilitate them.
  • Since Google is free, provides storage space, and provides Shared Drives (at least in our institutional account), using Google Forms helps us manage our data. We support over 400 courses with thousands of sections so Google Forms helps us manage the data coming out of these courses, mostly student and faculty feedback about what is working and what is not.
  • We encourage our faculty to use Google Forms to survey their students for prior knowledge, for interest inventories, and the like. It's incredibly nimble and useful for collecting data quickly and presenting results in easy-to-understand charts and graphs.
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  • The positive impact of Usabilla has been being able to measure and respond quickly to our customers' feedback so that we can resolve issues quicker or make enhancements faster.
  • We have also been able to manage and track our NPS scores and correlate these scores to our overall business performance to make sure that our customers' views of our products and processes and in line with our internal understanding and success of the business.
  • Additionally, the Usabilla team has been willing to provide us with training and ideas on how to use the tool better which has helped our team think more strategically and be more connected to the experiences our customers are having on our web properties.
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ScreenShots