TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Forms

    Score8.9 out of 10
    N/AGoogle Forms is an app for creating forms and surveys, and is part of Google Apps for Work. The product focuses on ease of use; the interface is similar to a document editor, with drop down lists of options and drag and drop question re-ordering. Users can embed images and video into surveys. Users can also program the question flow with custom logic. Google sends users basic summaries of the survey results automatically, or users can export the raw survey results data and analyze it via…N/A

    Usabilla (discontinued)

    Score5.6 out of 10
    N/AUsabilla was a web and app survey tool, developed by the Amsterdam company of the same name, and acquired by SurveyMonkey in March of 2019. The product is no longer available.

    $49

    per month

    Pricing
    Google FormsUsabilla (discontinued)
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Google FormsUsabilla (discontinued)
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google FormsUsabilla (discontinued)
    Considered Both Products
    Google
    No answer on this topic
    Discontinued Products
    No answer on this topic
    Key User Insights
    Would buy again
    98%
    Would buy again
    53 Answers
    No answers on this topic
    Delivers good value for the price
    100%
    Delivers good value for the price
    54 Answers
    No answers on this topic
    Happy with the feature set
    94%
    Happy with the feature set
    51 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    35 Answers
    No answers on this topic
    Implementation went as expected
    98%
    Implementation went as expected
    41 Answers
    No answers on this topic
    Features
    Google FormsUsabilla (discontinued)
    Survey Format & Appearance
    Comparison of Survey Format & Appearance features of Google Forms and Usabilla (discontinued)
    Feature
    Google Forms
    7.9
    110 Ratings
    1% below category average
    Usabilla (discontinued)
    8.0
    4 Ratings
    0% above category average
    Survey templates8.7102 Ratings10.03 Ratings
    Themes7.0102 Ratings6.04 Ratings
    Custom logo/branding8.088 Ratings7.94 Ratings
    Survey Content
    Comparison of Survey Content features of Google Forms and Usabilla (discontinued)
    Feature
    Google Forms
    9.4
    108 Ratings
    10% above category average
    Usabilla (discontinued)
    8.6
    4 Ratings
    1% above category average
    Changes to live survey10.0102 Ratings7.94 Ratings
    Question design help9.089 Ratings10.03 Ratings
    Multiple question types9.2107 Ratings7.94 Ratings
    Survey Logic
    Comparison of Survey Logic features of Google Forms and Usabilla (discontinued)
    Feature
    Google Forms
    8.6
    98 Ratings
    4% above category average
    Usabilla (discontinued)
    6.9
    4 Ratings
    18% below category average
    Survey logic flexibility8.698 Ratings6.94 Ratings
    Survey Reporting & Analytics
    Comparison of Survey Reporting & Analytics features of Google Forms and Usabilla (discontinued)
    Feature
    Google Forms
    9.1
    109 Ratings
    11% above category average
    Usabilla (discontinued)
    5.8
    4 Ratings
    34% below category average
    Response tracking8.9107 Ratings7.03 Ratings
    Data export9.0103 Ratings5.54 Ratings
    Standard reports8.8102 Ratings5.54 Ratings
    Custom reports9.579 Ratings5.52 Ratings
    Analytics9.384 Ratings5.54 Ratings
    Survey Administration & Security
    Comparison of Survey Administration & Security features of Google Forms and Usabilla (discontinued)
    Feature
    Google Forms
    9.9
    103 Ratings
    13% above category average
    Usabilla (discontinued)
    7.4
    4 Ratings
    16% below category average
    Access controls9.8101 Ratings7.44 Ratings
    Compliance10.080 Ratings7.44 Ratings
    Survey Distribution
    Comparison of Survey Distribution features of Google Forms and Usabilla (discontinued)
    Feature
    Google Forms
    9.1
    77 Ratings
    10% above category average
    Usabilla (discontinued)
    8.4
    2 Ratings
    2% above category average
    Vendor-offered crowdsourcing9.037 Ratings10.01 Ratings
    Respondent restrictions9.375 Ratings6.92 Ratings
    Best Alternatives
    Google FormsUsabilla (discontinued)
    Small Businesses
    Jotform
    Score8.5 out of 10
    Jotform
    Score8.5 out of 10
    Medium-sized Companies
    Qualaroo
    Score6.1 out of 10
    Qualaroo
    Score6.1 out of 10
    Enterprises
    QuestionPro
    Score10 out of 10
    QuestionPro
    Score10 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google FormsUsabilla (discontinued)
    Likelihood to Recommend
    10.0
    (114 ratings)
    2.1
    (5 ratings)
    Likelihood to Renew
    10.0
    (3 ratings)
    -
    (0 ratings)
    Usability
    9.8
    (54 ratings)
    2.1
    (3 ratings)
    Availability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Performance
    10.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    8.0
    (48 ratings)
    1.9
    (4 ratings)
    Product Scalability
    3.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Google FormsUsabilla (discontinued)
    Likelihood to Recommend
    Google
    Google Forms works really well when you need to quickly gather information and store it in a standardized format. It also works well if your organization is already using other Google products.
    If you don't use other Google products, another service may be a better fit for you. Additionally, if you need your forms to be highly customized for marketing purposes, for example, you might have an easier time with other tools.
    That being said, Google Forms is well supported and is highly flexible and would likely work well for many companies.
    Incentivized
    Read full review
    Discontinued Products
    If we could select 0/10 we would... We would not recommend anyone using this product as it excludes a very important user group, disabled users. If you use this product you will be failing ADA and WCAG 2.1 (EU Directive for public sector websites and mobile apps). In my opinion, you will be vulnerable to lawsuits.
    Read full review
    Pros
    Google
    • Live results: When a user completes the form the results are added instantly.
    • Easy to create: Google Forms has a simple interface that allows for a wide range of question types. Google will even try to guess the question type based on the question (but this can be overridden).
    • Answers export to Google Sheets: It is easy to have each response to your form add a row to a Google Sheet, allowing for further analysis or processing.
    • Ability to automatically collect email addresses within a domain: If you have a form that has been shared with users in your domain, you can set it to automatically collect the users' email addresses without them needing to type it in. Makes checking whether all students have completed the form easy.
    Incentivized
    Read full review
    Discontinued Products
    • Continuous feedback such as CSAT or NPS score.
    • Monitors feedback trends on recurring surveys through analytics dashboard.
    • In context, in the moment data rather than during a follow up survey.
    Incentivized
    Read full review
    Cons
    Google
    • Sometimes finding the output -- a Google Sheet with all responses-- is a little difficult. It's also sometimes confusing to figure out how to get back into the Google Form Survey itself.
    • As always, sharing among an institutional Google account and your personal Google account can be frustrating. You have to make a copy and can't share across the two different accounts very easily.
    Incentivized
    Read full review
    Discontinued Products
    • Styling and positioning of the 'Feedback' button could be improved with more options provided. Right now it seems very basic.
    • Triggered surveys and popups would also benefit for more styling and control over how the survey is presented to users. Sometimes it can be hard to match your brand to the out-of-box options available. I've seen more flexible versions of this in other providers.
    • Notifications of negative feedback (delivered via email) could be improved. We like to try and take immediate action and the notifications haven't always made this possible. I'd also like to see more notification options added to triggered campaigns and surveys.
    Incentivized
    Read full review
    Likelihood to Renew
    Google
    I will definitely renew my use of Google Forms because I really like the ease of use and the number of tools that Google forms provide. I also love that I can administer a test in real-time and get results in a timely manner
    Incentivized
    Read full review
    Discontinued Products
    No answers on this topic
    Usability
    Google
    Google Forms is a very intuitive and easy to use tool, it is not necessary to have a complex knowledge to create advanced forms, it is enough with the functions and aids that the tool offers for the creation of these, even children and students can do it, also the way to export the data is really simple, simply an incredible tool.
    Incentivized
    Read full review
    Discontinued Products
    The interface to configure the questionary is quite easy to use. It helps to give autonomy to marketing teams. Once the initial setup is made (integrating a basic javascript code on your website), you can easily deploy any questionary on any page of your website. Usabilla is a very flexible tool overall.
    Incentivized
    Read full review
    Reliability and Availability
    Google
    In the years I've used GoogleForms I've never ran into any issues with the reliability or availability. Google is a gigantic company with essentially limitless resources which makes it very easy to trust that I will continue to be able to enjoy the same reliability I've come to know and expect from GoogleForms
    Incentivized
    Read full review
    Discontinued Products
    No answers on this topic
    Performance
    Google
    One of the things that comes as a benefit of the lack to create complex logic branching and truly custom design is that there isn't lot of room to bog down the software. GoogleForms has always loaded just as fast as my internet service and device would allow it. I'm not sure about front end integrations or integrations into the form itself, as I've never explored it, but on the backend, I've never had any issues with integrations channeling from GoogleForms from the GoogleForms's end of things.
    Incentivized
    Read full review
    Discontinued Products
    No answers on this topic
    Support Rating
    Google
    Google has a support team but it isn't the most helpful with Forms. I find most of my answers by searching online and watching tutorial videos. I would recommend utilizing online resources before contacting their live support team for help. Just make sure that they are recent videos or directions. Google is constantly updating their interfaces so it is easy for things to get out of date
    Incentivized
    Read full review
    Discontinued Products
    If we could select 0/10 we would... If Usabilla were to fix their accessibility issues we would consider keeping our subscription to them, but as it stands this does not seem possible as Usabilla does not seem interested in making the platform accessible.
    Read full review
    Alternatives Considered
    Google
    We have also used FormAssembly, which is far more advanced with security, analytics, and functionality, but is also more expensive and takes a greater resource investment to train others to use. While FormAssembly can provide a lot more features, and is definitely the better choice for more complex surveys, forms, and applications, Google Forms is a very approachable and easy to use platform. We would recommend Google Forms for smaller businesses with simpler processes, and everyday use for any organization.
    Incentivized
    Read full review
    Discontinued Products
    I have Hotjar, Sprig, and Usabilla in my workplace. Usabilla unfortunately has the most limited feature set of the 3 options. The difficulty of administering a Usabilla survey on mobile is a big blocker for my projects. Sprig and Hotjar both allow mobile and allow video recordings (either of a user's screen or a user's webcam for impromptu interviews).
    Incentivized
    Read full review
    Scalability
    Google
    GoogleForms lacks the ability for complex logic branching and the ability to truly design it in a custom manner. It's pretty obvious when you land on a GoogleForm that it is in fact a GoogleForm. This rating solely reflects the lack of flexibility which in turn makes it something that wouldn't usually be scaled. That being said, if needing to scale a simple solution, GoogleForms would be up for the job.
    Incentivized
    Read full review
    Discontinued Products
    No answers on this topic
    Return on Investment
    Google
    • It's difficult to track ROI since Google Forms is used less formally
    • [The] positive impact is the actionable results we receive from surveys
    • [The] impact is highly dependent on how well the questions are asked, and how seriously the survey is taken by employees
    Incentivized
    Read full review
    Discontinued Products
    • Positive - gave us more insight into our user's journey post purchase.
    • Positive - let us know what problems our users were having with our account portal through moment of truth surveys.
    • Positive - gave us numbers to show to leadership that quantified the digital customer experience.
    Incentivized
    Read full review
    ScreenShots