Google Charts vs. Looker Studio

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Google Charts
Score 7.0 out of 10
N/A
Google Charts provides a way to visualize data on your website - for free. From simple line charts to complex hierarchical tree maps, the chart gallery provides a large number of ready-to-use chart types. The most common way to use Google Charts is with simple JavaScript that you embed in your web page.N/A
Looker Studio
Score 7.7 out of 10
N/A
Looker Studio is a data visualization platform that transforms data into meaningful presentations and dashboards with customized reporting tools.
$9
per month per user per project
Pricing
Google ChartsLooker Studio
Editions & Modules
No answers on this topic
Looker Studio Pro
$9
per month per user per project
Looker Studio
No charge
Offerings
Pricing Offerings
Google ChartsLooker Studio
Free Trial
NoNo
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Google ChartsLooker Studio
Features
Google ChartsLooker Studio
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
Google Charts
8.8
Ratings
8% above category average
Looker Studio
8.0
Ratings
5% below category average
Pixel Perfect reports8.10 Ratings7.00 Ratings
Customizable dashboards9.50 Ratings8.50 Ratings
Report Formatting Templates8.80 Ratings8.40 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
Google Charts
9.3
Ratings
14% above category average
Looker Studio
7.6
Ratings
5% below category average
Drill-down analysis8.60 Ratings9.50 Ratings
Formatting capabilities9.50 Ratings8.00 Ratings
Integration with R or other statistical packages9.50 Ratings4.00 Ratings
Report sharing and collaboration9.60 Ratings8.90 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
Google Charts
9.0
Ratings
8% above category average
Looker Studio
8.2
Ratings
3% below category average
Publish to Web9.50 Ratings7.50 Ratings
Publish to PDF9.60 Ratings9.40 Ratings
Report Versioning8.60 Ratings8.00 Ratings
Report Delivery Scheduling8.70 Ratings7.40 Ratings
Delivery to Remote Servers8.80 Ratings8.80 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
Google Charts
8.8
Ratings
10% above category average
Looker Studio
7.1
Ratings
14% below category average
Pre-built visualization formats (heatmaps, scatter plots etc.)8.90 Ratings9.50 Ratings
Location Analytics / Geographic Visualization8.80 Ratings9.00 Ratings
Predictive Analytics8.80 Ratings5.00 Ratings
Pattern Recognition and Data Mining00 Ratings5.00 Ratings
Access Control and Security
Comparison of Access Control and Security features of Product A and Product B
Google Charts
8.8
Ratings
4% above category average
Looker Studio
-
Ratings
Multi-User Support (named login)8.80 Ratings00 Ratings
Role-Based Security Model8.80 Ratings00 Ratings
Multiple Access Permission Levels (Create, Read, Delete)8.80 Ratings00 Ratings
Single Sign-On (SSO)8.80 Ratings00 Ratings
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
Google Charts
9.0
Ratings
14% above category average
Looker Studio
-
Ratings
Responsive Design for Web Access9.50 Ratings00 Ratings
Mobile Application9.60 Ratings00 Ratings
Dashboard / Report / Visualization Interactivity on Mobile8.70 Ratings00 Ratings
Application Program Interfaces (APIs) / Embedding
Comparison of Application Program Interfaces (APIs) / Embedding features of Product A and Product B
Google Charts
8.8
Ratings
12% above category average
Looker Studio
-
Ratings
REST API8.90 Ratings00 Ratings
Javascript API8.80 Ratings00 Ratings
iFrames8.80 Ratings00 Ratings
Java API8.90 Ratings00 Ratings
Themeable User Interface (UI)8.80 Ratings00 Ratings
Customizable Platform (Open Source)8.80 Ratings00 Ratings
Best Alternatives
Google ChartsLooker Studio
Small Businesses
BrightGauge
BrightGauge
Score 9.1 out of 10
Supermetrics
Supermetrics
Score 10.0 out of 10
Medium-sized Companies
Reveal
Reveal
Score 10.0 out of 10
Supermetrics
Supermetrics
Score 10.0 out of 10
Enterprises
Kyvos Semantic Intelligence Layer
Kyvos Semantic Intelligence Layer
Score 9.9 out of 10
Dataiku
Dataiku
Score 7.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Google ChartsLooker Studio
Likelihood to Recommend
8.9
(0 ratings)
8.9
(0 ratings)
Likelihood to Renew
7.3
(0 ratings)
9.0
(0 ratings)
Usability
8.9
(0 ratings)
8.5
(0 ratings)
Availability
10.0
(0 ratings)
-
(0 ratings)
Performance
5.0
(0 ratings)
-
(0 ratings)
Support Rating
8.3
(0 ratings)
6.7
(0 ratings)
Online Training
5.0
(0 ratings)
-
(0 ratings)
Implementation Rating
10.0
(0 ratings)
-
(0 ratings)
Configurability
8.0
(0 ratings)
-
(0 ratings)
Ease of integration
10.0
(0 ratings)
-
(0 ratings)
Product Scalability
8.0
(0 ratings)
-
(0 ratings)
Vendor post-sale
10.0
(0 ratings)
-
(0 ratings)
Vendor pre-sale
10.0
(0 ratings)
-
(0 ratings)
User Testimonials
Google ChartsLooker Studio
Likelihood to Recommend
Google Charts is perfectly suited for most presentations that are data oriented. There's not much of a limit on the type of table or chart you can create, and being able to integrate with Google Sheets just makes things even easier if you've already got the data stored somewhere. It works well on desktop browsers, Iphones, and Android phones. The only drawback I've been able to find is for those that prefer to have a desktop application.
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Does great at open canvas editing and letting you fully customize without the need for a grid. It is democratizing self-service no-code analytics. You do not need to be a data or analytics engineer to get started, and you can go very far based on how intuitive and straightforward the UI is. Some of the biggest challenges with Looker Studio relate to user management/security, embedding options, and issue support. For a long time, every user needed to have a Gmail to invite them to view a dashboard via login, not sure if that has been improved yet. You can let any user view without logging in, but that is not always recommended due to security reasons. In terms of embedding, you can only iframe dashboards. More sophisticated BI tools let you embed elements via API or Javascript. Iframing dashboards also make drill downs and dashboard to dashboard navigation tricky/near impossible. There is also no ability to contact Google for support when bugs or outages happen. They point everyone to the Data Studio community. There is some ability to get in contact with Google if you have an enterprise-level contract with Google Cloud, but the path for support is very ad hoc and not always fruitful.
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Pros
  • Google Charts is free so a terrific tool for universities and students
  • Provides new users that need charts an inventory and gallery of potential charts and types to visualize data
  • The software is useful to add charts and data for websites with limited effort but with success
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  • Self-service
  • Easy to use, point and click
  • Little to no training required
  • Easy to share internally and externally
  • Rich visualizations
  • Canned reports
  • Easy to copy/paste/dupe existing reports
  • Ability to join data sets
  • Easy integration with various data sources
  • Flexible data integrations, including lowest common denominator (CSV, XLS, G-Sheets)
  • Wide range of APIs
  • Secure / authentication via Google SSO
  • Easy to share / re-assign ownership of reports and data sources
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Cons
  • I would like a couple more introductory videos or a live chat option for when you run into an issue. I think this is a Google-wide problem, not only linked to Google Charts.
  • I have run into some issues with the Dynamic Data but also admittedly could potentially dive in deeper and investigate.
  • It would be great if Google Charts made it possible to integrate Google Chat into the platform.
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  • Few functionalities are very exclusive only for data studio.
  • It's time taking to load data and at the same time only single Data source can be connected.
  • When editing the reports you have to switch between Edit and View mode to see how does the change looks like.
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Likelihood to Renew
Google Charts is a good product. It's widely supported with deep documentation and a large community. But for me, it wasn't customizable enough. When we started with simple charts, it was great, but as we got deeper and more complex, our needs outgrew the library. If I was going forward, I would choose a more barebones library with more freedom and extensibility.
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It is the simplest and least expensive way for us to automate our reporting at this time. I like the ability to customize literally everything about each report, and the ability to send out reports automatically in emails. The only issue we have been having recently is a technical glitch in the automatic email report. Sadly, there is almost no support for this tool from Google, but is also free, so that is important to take into consideration
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Usability
Requires knowledge of Javascript, which can be difficult for a beginner. A business analyst often isn't as technically minded as a developer so collaboration is often required to produce a correct chart for the purpose required. However, the customisation capable due to this creates much better looking charts compared to other tools.
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It is not ideal and requires time and dedication to understand how to work with it. Also, it has a lot of limitations around data it can accept. But in most cases, this tool is sufficient for everyday tasks of product and marketing departments. I wouldn't say that the interface is very user-friendly, but for people who regularly work with analytical tools, it must be ok.
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Reliability and Availability
Google charts is always available and provides fast output.
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No answers on this topic
Performance
Connectivity is occasionally very slow.
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No answers on this topic
Support Rating
Google Charts has a very good documentation that we can just go in there and find the stuff we need to implement our solutions on Google Charts. Plus, if we get stuck, we can also email the support and they are very responsive. So overall, the support is very satisfying.
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I give it a lower support rating because it seems like our Dev team hasn't gotten the support they need to set up our database to connect. Seems like we hit a roadblock and the project got put on pause for dev. That sucks for me because it is harder to get the dev team to focus on it if they don't get the help they need to set it up.
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Online Training
The online training was solely done through self training on google's guide to charts.
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No answers on this topic
Implementation Rating
Easy to implement
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No answers on this topic
Alternatives Considered
In comparison to Microsoft Power BI, Google Charts has more ease of use for businesses who simply need a way to visually display their data from their reports. Although Power BI may be more robust in more complicated data compilation, Google Charts can still be able to do some of the basics that Power BI delivers.
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Looker Studio is far easier to implement, stand up, and learn. The interface is simpler and user-friendly for various levels of data visualization/analysis knowledge and experience. The biggest benefit of Looker Studio, however, is its ease of connection to GA data and speed. Furthermore, since it is an online program/tool, it requires less CPU/battery/storage on the user's device.
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Scalability
Google Charts is essential for quick, easy, reporting. There are opportunities for advanced features.
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No answers on this topic
Return on Investment
  • teams were easily able to create charts and find out progress on our learning courses and thus take actionable insights to their managers, professors
  • students could also know their progress on various courses from one single view, same for instructors in terms of imparting education
  • sales team could learn which kind of courses sold more to focus more on those areas
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  • Free, so the only investment is time
  • Because it doesn't have native support of non-Google sources, it can cost more money than Tableau
  • The time spent formatting the templates or building connectors can have a negative impact on ROI
  • As a agency, charging for the reporting service is profitable after the first month or two after building the dashboard.
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ScreenShots