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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Charts

    Score7 out of 10
    N/AGoogle Charts provides a way to visualize data on your website - for free. From simple line charts to complex hierarchical tree maps, the chart gallery provides a large number of ready-to-use chart types. The most common way to use Google Charts is with simple JavaScript that you embed in your web page.N/A

    Looker Studio

    Score7.6 out of 10
    N/ALooker Studio is a data visualization platform that transforms data into meaningful presentations and dashboards with customized reporting tools.

    $9

    per month per user per project

    Pricing
    Google ChartsLooker Studio
    Editions & Modules
    No answers on this topic
    Looker Studio Pro
    $9
    per month per user per project
    Looker Studio
    No charge
    Offerings
    Pricing Offerings
    Google ChartsLooker Studio
    Free Trial
    NoNo
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    Google ChartsLooker Studio
    Considered Both Products
    Google
    Chose Google Charts
    In comparison to Microsoft Power BI, Google Charts has more ease of use for businesses who simply need a way to visually display their data from their reports. Although Power BI may be more robust in more complicated data compilation, Google Charts can still be able to do some …
    Incentivized
    Chose Google Charts
    We selected Google Charts because it is a free tool and is a part of the GSuite.
    Incentivized
    Google
    Chose Looker Studio
    We have used Google Charts as well which works just as great as Google Data Studio for our team. We love both of these tools.
    Incentivized
    Chose Looker Studio
    Obviously, Google Data Studio is an improvement over Google Charts, which I believe powers the chart modules used in Data Studio. I think of Data Studio as a convenient way to combine multiple Google Charts in one, easy-to-read report.

    In many ways it is similar to SmartDraw's …
    Incentivized
    Key User Insights
    Would buy again
    100%
    Would buy again
    31 Answers
    97%
    Would buy again
    34 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    31 Answers
    100%
    Delivers good value for the price
    32 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    31 Answers
    94%
    Happy with the feature set
    33 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    27 Answers
    96%
    Lived up to sales and marketing promises
    26 Answers
    Implementation went as expected
    97%
    Implementation went as expected
    28 Answers
    87%
    Implementation went as expected
    27 Answers
    Features
    Google ChartsLooker Studio
    BI Standard Reporting
    Comparison of BI Standard Reporting features of Google Charts and Looker Studio
    Feature
    Google Charts
    8.8
    50 Ratings
    8% above category average
    Looker Studio
    8.0
    53 Ratings
    5% below category average
    Pixel Perfect reports8.145 Ratings7.037 Ratings
    Customizable dashboards9.548 Ratings8.552 Ratings
    Report Formatting Templates8.844 Ratings8.451 Ratings
    Ad-hoc Reporting
    Comparison of Ad-hoc Reporting features of Google Charts and Looker Studio
    Feature
    Google Charts
    9.3
    51 Ratings
    14% above category average
    Looker Studio
    7.6
    52 Ratings
    5% below category average
    Drill-down analysis8.645 Ratings9.544 Ratings
    Formatting capabilities9.551 Ratings8.048 Ratings
    Integration with R or other statistical packages9.537 Ratings4.024 Ratings
    Report sharing and collaboration9.646 Ratings8.951 Ratings
    Report Output and Scheduling
    Comparison of Report Output and Scheduling features of Google Charts and Looker Studio
    Feature
    Google Charts
    9.0
    51 Ratings
    8% above category average
    Looker Studio
    8.2
    52 Ratings
    3% below category average
    Publish to Web9.549 Ratings7.546 Ratings
    Publish to PDF9.646 Ratings9.545 Ratings
    Report Versioning8.643 Ratings8.033 Ratings
    Report Delivery Scheduling8.737 Ratings7.436 Ratings
    Delivery to Remote Servers8.830 Ratings8.818 Ratings
    Data Discovery and Visualization
    Comparison of Data Discovery and Visualization features of Google Charts and Looker Studio
    Feature
    Google Charts
    8.8
    50 Ratings
    10% above category average
    Looker Studio
    7.1
    51 Ratings
    14% below category average
    Pre-built visualization formats (heatmaps, scatter plots etc.)8.949 Ratings9.551 Ratings
    Location Analytics / Geographic Visualization8.847 Ratings9.048 Ratings
    Predictive Analytics8.839 Ratings5.026 Ratings
    Pattern Recognition and Data Mining00 Ratings5.02 Ratings
    Access Control and Security
    Comparison of Access Control and Security features of Google Charts and Looker Studio
    Feature
    Google Charts
    8.8
    45 Ratings
    4% above category average
    Looker Studio
    -
    Ratings
    Multi-User Support (named login)8.844 Ratings00 Ratings
    Role-Based Security Model8.839 Ratings00 Ratings
    Multiple Access Permission Levels (Create, Read, Delete)8.841 Ratings00 Ratings
    Single Sign-On (SSO)8.831 Ratings00 Ratings
    Mobile Capabilities
    Comparison of Mobile Capabilities features of Google Charts and Looker Studio
    Feature
    Google Charts
    9.0
    48 Ratings
    14% above category average
    Looker Studio
    -
    Ratings
    Responsive Design for Web Access9.546 Ratings00 Ratings
    Mobile Application9.629 Ratings00 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile8.744 Ratings00 Ratings
    Application Program Interfaces (APIs) / Embedding
    Comparison of Application Program Interfaces (APIs) / Embedding features of Google Charts and Looker Studio
    Feature
    Google Charts
    8.8
    40 Ratings
    12% above category average
    Looker Studio
    -
    Ratings
    REST API8.932 Ratings00 Ratings
    Javascript API8.839 Ratings00 Ratings
    iFrames8.826 Ratings00 Ratings
    Java API8.926 Ratings00 Ratings
    Themeable User Interface (UI)8.828 Ratings00 Ratings
    Customizable Platform (Open Source)8.828 Ratings00 Ratings
    Best Alternatives
    Google ChartsLooker Studio
    Small Businesses
    Cyfe
    Score8.8 out of 10
    Chartio (discontinued)
    Score7.5 out of 10
    Medium-sized Companies
    Zendesk Explore
    Score8.7 out of 10
    Jet Reports
    Score9.5 out of 10
    Enterprises
    Jaspersoft Community Edition
    Score9.7 out of 10
    Grafana
    Score8.7 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google ChartsLooker Studio
    Likelihood to Recommend
    8.9
    (61 ratings)
    8.9
    (54 ratings)
    Likelihood to Renew
    7.3
    (8 ratings)
    9.0
    (1 ratings)
    Usability
    8.9
    (33 ratings)
    8.5
    (5 ratings)
    Availability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Performance
    5.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    8.3
    (33 ratings)
    6.7
    (10 ratings)
    Online Training
    5.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    10.0
    (1 ratings)
    -
    (0 ratings)
    Configurability
    8.0
    (1 ratings)
    -
    (0 ratings)
    Data Sharing and Collaboration
    9.4
    (22 ratings)
    -
    (0 ratings)
    Data Sources
    8.3
    (22 ratings)
    -
    (0 ratings)
    Ease of integration
    10.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    8.0
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Google ChartsLooker Studio
    Likelihood to Recommend
    Google
    We can easily recommend Google Charts to any company that needs a way to visually represent their data. Another great thing about Google Charts is that it is free to use and does not require any membership fees. Although it requires a skilled used to be able to use the charts, the results are great and can be beneficial to any company who is looking to make better decisions.
    Read full review
    Google
    Looker Studio is well-suited for those wanting to analyze web/site data and performance quickly. It is simple enough to learn/use for quick report-building or drilling into data. Looker Studio is easier to use/understand than the GA4 console and thus has a better UI/UX. It is an efficient tool for fast, simple data needs—especially for team members with limited analytical capabilities and knowledge.
    Incentivized
    Read full review
    Pros
    Google
    • they're free with Google suite and they have backing in terms of powerful Google apps which can be plugged in to perform multiple actions like using Google sheets to import raw data into Google Charts
    • they're the most simple app to use when it comes to creating charts and visual dashboards
    • ease of customization
    • ease of using custom APIs from developers side to help make any types of charts and dashboards you want
    Incentivized
    Read full review
    Google
    • Self-service
    • Easy to use, point and click
    • Little to no training required
    • Easy to share internally and externally
    • Rich visualizations
    • Canned reports
    • Easy to copy/paste/dupe existing reports
    • Ability to join data sets
    • Easy integration with various data sources
    • Flexible data integrations, including lowest common denominator (CSV, XLS, G-Sheets)
    • Wide range of APIs
    • Secure / authentication via Google SSO
    • Easy to share / re-assign ownership of reports and data sources
    Incentivized
    Read full review
    Cons
    Google
    • I would like a couple more introductory videos or a live chat option for when you run into an issue. I think this is a Google-wide problem, not only linked to Google Charts.
    • I have run into some issues with the Dynamic Data but also admittedly could potentially dive in deeper and investigate.
    • It would be great if Google Charts made it possible to integrate Google Chat into the platform.
    Incentivized
    Read full review
    Google
    • Few functionalities are very exclusive only for data studio.
    • It's time taking to load data and at the same time only single Data source can be connected.
    • When editing the reports you have to switch between Edit and View mode to see how does the change looks like.
    Read full review
    Likelihood to Renew
    Google
    Google Charts is a good product. It's widely supported with deep documentation and a large community. But for me, it wasn't customizable enough. When we started with simple charts, it was great, but as we got deeper and more complex, our needs outgrew the library. If I was going forward, I would choose a more barebones library with more freedom and extensibility.
    Incentivized
    Read full review
    Google
    It is the simplest and least expensive way for us to automate our reporting at this time. I like the ability to customize literally everything about each report, and the ability to send out reports automatically in emails. The only issue we have been having recently is a technical glitch in the automatic email report. Sadly, there is almost no support for this tool from Google, but is also free, so that is important to take into consideration
    Incentivized
    Read full review
    Usability
    Google
    Google Charts is about as easy to use as the rest of their applications. The UI is very well thought out, allowing you to add what you need, and customize it to your exact liking. The default theme is actually really nice, which helps as most of the time, customizing is not needed.
    Incentivized
    Read full review
    Google
    It is not ideal and requires time and dedication to understand how to work with it. Also, it has a lot of limitations around data it can accept. But in most cases, this tool is sufficient for everyday tasks of product and marketing departments. I wouldn't say that the interface is very user-friendly, but for people who regularly work with analytical tools, it must be ok.
    Incentivized
    Read full review
    Reliability and Availability
    Google
    Google charts is always available and provides fast output.
    Read full review
    Google
    No answers on this topic
    Performance
    Google
    Connectivity is occasionally very slow.
    Read full review
    Google
    No answers on this topic
    Support Rating
    Google
    As a free tool with massively powerful, infinitely customisable charts that can be dynamically updated - Google Charts is my favourite data visualisation tool. However, my hatred of JavaScript does jade my view on it. This is the price of the tool though, and I'm glad it's available for me.
    Incentivized
    Read full review
    Google
    I give it a lower support rating because it seems like our Dev team hasn't gotten the support they need to set up our database to connect. Seems like we hit a roadblock and the project got put on pause for dev. That sucks for me because it is harder to get the dev team to focus on it if they don't get the help they need to set it up.
    Incentivized
    Read full review
    Online Training
    Google
    The online training was solely done through self training on google's guide to charts.
    Read full review
    Google
    No answers on this topic
    Implementation Rating
    Google
    Easy to implement
    Read full review
    Google
    No answers on this topic
    Alternatives Considered
    Google
    Google Charts stacks up better since it is free and does not have the constant pressure for cost overruns, add-ons, annual maintenance and implementation services. The speed of using Google Charts is quick, saving users potentially weeks in getting up and going. For the readers of websites with limited resources, the application shows up nicely is look and feel with charts. Great way of showing data visually.
    Incentivized
    Read full review
    Google
    The free version of Looker Studio is still better than the leading enterprise-embedded BI tools, despite its weaknesses. The leading embedded BI platforms have terrible visualizations that can be spotted a mile away. They are also primarily locked to a grid, making it very hard to fully customize. The price point is also a major deterrent, since users end up paying for lots of features they might never use. Looker Studio has weaknesses on the blending and modeling side, but we've been able to get by via connection to GBQ and transformation done in dbt.
    Incentivized
    Read full review
    Scalability
    Google
    Google Charts is essential for quick, easy, reporting. There are opportunities for advanced features.
    Read full review
    Google
    No answers on this topic
    Return on Investment
    Google
    • teams were easily able to create charts and find out progress on our learning courses and thus take actionable insights to their managers, professors
    • students could also know their progress on various courses from one single view, same for instructors in terms of imparting education
    • sales team could learn which kind of courses sold more to focus more on those areas
    Incentivized
    Read full review
    Google
    • Free, so the only investment is time
    • Because it doesn't have native support of non-Google sources, it can cost more money than Tableau
    • The time spent formatting the templates or building connectors can have a negative impact on ROI
    • As a agency, charging for the reporting service is profitable after the first month or two after building the dashboard.
    Incentivized
    Read full review
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