TrustRadius: an HG Insights company

Google Business Profile vs. Whitespark Local Rank Tracker

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Business Profile

    Score8.7 out of 10
    N/AGoogle Business Profile (formerly Google My Business) is a free tool that allows users to promote a Business Profile and business website on Google Search and Maps. With an account, users can see and connect with customers, post updates to the Business Profile, and see how customers are interacting with a business on Google.N/A

    Whitespark Local Rank Tracker

    Score7.8 out of 10
    N/ATrack Local SEO Success With Local Rank Tracker The Local Rank Tracker helps companies monitor their performance in search engines and discover new opportunities for improving online visibility. Users can discover where a business dominates in local search results, and track its top competitors to make informed decisions. The vendor states agencies, SMBs, and multi-location businesses use Whitespark's Local Rank Tracker to gain critical insights into their online…

    $25

    per month

    Pricing
    Google Business ProfileWhitespark Local Rank Tracker
    Editions & Modules
    No answers on this topic
    Small Business
    $25
    per month
    Specialist
    $50
    per month
    Agency
    $100
    per month
    Enterprise
    $200
    per month
    Offerings
    Pricing Offerings
    Google Business ProfileWhitespark Local Rank Tracker
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—The pricing table above is based on tracking daily rakings, however, users also have the option to track rankings weekly. Small Business $17 per month Specialist $35 per month Agency $70 per month Enterprise $140 per month
    More Pricing Information
    Community Pulse
    Google Business ProfileWhitespark Local Rank Tracker
    Considered Both Products
    Google
    No answer on this topic
    Whitespark
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    47 Answers
    No answers on this topic
    Delivers good value for the price
    100%
    Delivers good value for the price
    46 Answers
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    47 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    98%
    Lived up to sales and marketing promises
    39 Answers
    No answers on this topic
    Implementation went as expected
    98%
    Implementation went as expected
    45 Answers
    No answers on this topic
    Best Alternatives
    Google Business ProfileWhitespark Local Rank Tracker
    Small Businesses
    No answers on this topic
    Google Business Profile
    Score8.7 out of 10
    Medium-sized Companies
    No answers on this topic
    Google Business Profile
    Score8.7 out of 10
    Enterprises
    No answers on this topic
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google Business ProfileWhitespark Local Rank Tracker
    Likelihood to Recommend
    10.0
    (47 ratings)
    10.0
    (2 ratings)
    Usability
    10.0
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    6.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Google Business ProfileWhitespark Local Rank Tracker
    Likelihood to Recommend
    Google
    The great advantage of Google My Business is that any business that complies with the privacy and authentication policy requirements can access all the functionality tools that help promote the business website through the referral system, exchange of opinions with other users and search engine optimization (SEO).
    Incentivized
    Read full review
    Whitespark
    They are a time saver for any agency looking to understand the impact of their local and organic SEO.
    Incentivized
    Read full review
    Pros
    Google
    • Google My Business offers us an alert system in our work email, where we receive notifications when there is a new comment or review of our company. This alert system helps us to be aware of each of the opinions written by each client who has received our services, in order to be able to respond to each of them in record time.
    • Google My Business gives me a complete visualization of the clicks, location of the searches of my company and the visits that my business file has received. This visualization allows me to control access and measure the traffic that my business listing is generating in conjunction with the Google Maps service.
    • The update of my company file is done in real time and immediately. I don't have to wait several minutes for my company file to update. When I make a change to my company information, the changes are shown immediately to all clients who consult that business card.
    Incentivized
    Read full review
    Whitespark
    • Finds listings on directories
    • Finds press releases that mention brands or business names
    • Helps find bad data
    Incentivized
    Read full review
    Cons
    Google
    • Like most Google products UX / usability is often lacking whilst feature set strong
    • Changing a locations address can be difficult with support hard to access
    • Clients can add photos, if badly shot / composed these can be detrimental to your brand.
    Incentivized
    Read full review
    Whitespark
    • It would be nice to see a geo-grid of ranking around a location
    Incentivized
    Read full review
    Usability
    Google
    It's a super smooth & easy to use platform that allows it's users to quickly update / display important things regarding their business. ex: holiday closures, special hours, promotional items / sales
    Incentivized
    Read full review
    Whitespark
    No answers on this topic
    Support Rating
    Google
    Whether it is technical or customer support, Google My Business excels and suffers in the exact same ways that all other branches of Google do. While you'll eventually figure out the issue, the sheer magnitude of the company comes with expected hurdles, wait times, and support you'd come to expect from other large companies.
    Incentivized
    Read full review
    Whitespark
    No answers on this topic
    Alternatives Considered
    Google
    Google is the most powerful SERP and has much more robust features than Bing Places. Users also statistically trust Google more than Bing and it provides much more authority in the search space. The good news is that Bing Places can be synched with Google My Business which is great and convenient for business owners. It's just another alternative for businesses and I highly recommend that all businesses have an account with both Bing Places and Google My Business for optimal performance.
    Incentivized
    Read full review
    Whitespark
    I prefer Link Research Tools' CBLT tool for competitive backlink reports.
    Incentivized
    Read full review
    Return on Investment
    Google
    • Generate organic traffic
    • Promotion of our business and services locally
    • Increase visibility and ranking by Google Search
    • Collecting customer reviews
    • Another way to promote our business by sharing content directly to Google
    • Good analytics
    • Adds credibility to our business and brand
    Read full review
    Whitespark
    • The results are compelling for my presentations
    Incentivized
    Read full review
    ScreenShots

    Whitespark Local Rank Tracker Screenshots

    Screenshot of Rankings Campaign Overview - View your rankings across the different result types (Google Pack, Google Local Finder, Google Organic, etc) and see your aggregate rankings for the selected period.  This area provides you with insights on your ranking distribution, calculates your visibility score, and keyword progress.Screenshot of Ranking Results Table - This area provides a break down of your campaign.  Here you'll see what keywords are ranking and for which location, and the matched URL or phone number to that result.Screenshot of Filters -Segment your ranking data by specific keywords or keyword groups, location, URL or phone number.Screenshot of Competitor Comparison - See how you stack up against your top competitors. Use this data to identify areas of improvement for your business and outrank the competition.Screenshot of Keyword Comparison - Review keyword progress over time for your top most important keyword terms.Screenshot of Campaign Setup - Here's where all the finer details go. Tracking locations are setup individually based on Zip/Postal Code or geo-coordinates.