Google Business Profile (formerly Google My Business) is a free tool that allows users to promote a Business Profile and business website on Google Search and Maps. With an account, users can see and connect with customers, post updates to the Business Profile, and see how customers are interacting with a business on Google.
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SOCi
Score 8.4 out of 10
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SOCi, including the former Brandify (acquired July 2021) presents a range of local marketing solutions, such as store locators, local SEO driven landing pages, local advertising, and brand reputation management.
The great advantage of Google My Business is that any business that complies with the privacy and authentication policy requirements can access all the functionality tools that help promote the business website through the referral system, exchange of opinions with other users and search engine optimization (SEO).
In my opinion, I think that Brandify is a great software for managing large databases and allowing multiple users to access and edit data at the same time. For medium to large companies that have a strong emphasis on viewing and replying to all their customer reviews. Brandify can save a considerable amount of time and energy by getting everything together in one place.
I appreciate how you can select your amenities and customize your profile to stand out in a unique manner
it's super easy to add new products / post updates about your business
The use of pictures is helpful for our customers, we're at the end of a industrial park and it can be tricky to find the front of our office at times. Customers have mentioned our business profile pictures helped them locate us!
Sometimes it's difficult to verify a business if they are an online business and have no brick and mortar location.
I wish there was more control of how the reviews are sorted and a faster ability to dispute completely spammy reviews.
It would be helpful to have more captions in the photos, especially for restaurants because people post food photos without any descriptions and it's difficult to figure out what certain photos represent at times.
Google Business Profile is very user friendly for the users and well as the customers of the company. The customers have an easy time finding the information they need and posting and viewing reviews
Whether it is technical or customer support, Google My Business excels and suffers in the exact same ways that all other branches of Google do. While you'll eventually figure out the issue, the sheer magnitude of the company comes with expected hurdles, wait times, and support you'd come to expect from other large companies.
We have not had to contact support so there is nothing to say in response to this question. We are sure that if we needed to contact them we would be able to get any issues resolved quickly
Before using Google My Business, we have used the "Yext" platform in our company to improve our positioning and get our clients to have an exact location of our company, however, the results were very bad. Yext user support did not offer us good care when we purchased the annual plan. When we made the purchase, we had several doubts to be able to implement this platform in our company, since the configuration of the location and the statistical analysis of search is somewhat complicated, but the Yext user support responded after 48 hours, and This did not allow us to quickly implement this software in our company, so we went to make a refund. Google My Business solved all our doubts, each one of the problems presented during the implementation of Google My Business in my company, were solved in just a few minutes since we received help from an online agent 24 hours a day. The implementation of this software was totally fast thanks to the excellent support we received.
I used the basic Hootsuite subscription to schedule organic social media posts. However, it fell short in assisting franchises or businesses with multiple locations because it lacks the ability to localize content. So, you would essentially have to create 50 posts for 50 business locations if you wanted to include a unique phone number. SOCi lets you do that with one post. It also lacked a rolled up reporting feature. SOCi can show me what's going on at a high level as well as at the location level or group level.
We're still new to the platform and determining this information.
We know that some time is saved by the information being gathered together in one place, but we've also spent a lot of time discussing concerns/questions with their care team and getting fully set up.
