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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Business Profile

    Score8.7 out of 10
    N/AGoogle Business Profile (formerly Google My Business) is a free tool that allows users to promote a Business Profile and business website on Google Search and Maps. With an account, users can see and connect with customers, post updates to the Business Profile, and see how customers are interacting with a business on Google.N/A

    Semrush

    Score8.8 out of 10
    N/ASemrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC campaigning and locate low-cost / high-yield keywords, analysis of competitors who co-occupy desired ad and listing spaces, domain vs. domain analysis, as well as site audit and domain tracking. Semrush can…

    $139.95

    per month

    Pricing
    Google Business ProfileSemrush
    Editions & Modules
    No answers on this topic
    Pro
    $139.95
    per month
    Guru
    $249.95
    per month
    Business
    $499.95
    per month
    Offerings
    Pricing Offerings
    Google Business ProfileSemrush
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeOptional
    Additional Details—17% discount for annual pricing.
    More Pricing Information
    Community Pulse
    Google Business ProfileSemrush
    Considered Both Products
    Google
    Chose Google Business Profile
    Moz Local is not free and not providing that many features that google my business does.
    Incentivized
    Chose Google Business Profile
    We use Google My Business in combination with other tools to boost our SEO and the SEO of our clients. Google My Business does something that the others cannot, since it is owned by Google and its results, therefore, show up first in search results. The other products are very …
    Incentivized
    Chose Google Business Profile
    Google is free and easy to use. If you have the time and are willing to put in the work yourself, it is a better solution than paying top dollar for an automated tool.
    Incentivized
    Chose Google Business Profile
    Yelp is better and worse. they have better fraud detection, but they're worse at protecting user data, especially medical-related review data. Yelp definitely cares more to weed out the fakes and keep the better, but it's not perfect either. both are mostly used by angsty …
    Incentivized
    Chose Google Business Profile
    You can customize all your business information. You can set locations, add photographs, addresses, phone numbers, etc. to make it more interactive. You can also create conversations [that] will give a positive impact on the customers. You can easily stand out and bring in as …
    Incentivized
    Chose Google Business Profile
    If we want to target [a] local audience, then Google My Business is a must. There is no proper alternative to it.
    Incentivized
    Chose Google Business Profile
    Google My Business is incomparable to any other paid platform for improving SEO quality & ranking. For starters, GMB is a completely free tool and is available to any organization that is capable & willing to be verified as a legitimate establishment & provider of the …
    Incentivized
    Semrush
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    47 Answers
    100%
    Would buy again
    106 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    46 Answers
    98%
    Delivers good value for the price
    94 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    47 Answers
    99%
    Happy with the feature set
    105 Answers
    Lived up to sales and marketing promises
    98%
    Lived up to sales and marketing promises
    39 Answers
    99%
    Lived up to sales and marketing promises
    96 Answers
    Implementation went as expected
    98%
    Implementation went as expected
    45 Answers
    99%
    Implementation went as expected
    94 Answers
    Features
    Google Business ProfileSemrush
    SEO
    Comparison of SEO features of Google Business Profile and Semrush
    Feature
    Google Business Profile
    -
    Ratings
    Semrush
    7.9
    152 Ratings
    2% above category average
    Keyword analysis00 Ratings8.7152 Ratings
    Backlink management00 Ratings8.2145 Ratings
    SERP ranking tracking00 Ratings8.2148 Ratings
    Page grader00 Ratings7.0127 Ratings
    Competitive analysis00 Ratings8.6147 Ratings
    Site audit / diagnostics00 Ratings8.0148 Ratings
    Site recommendations00 Ratings7.3137 Ratings
    Task management00 Ratings7.090 Ratings
    SEO Channels
    Comparison of SEO Channels features of Google Business Profile and Semrush
    Feature
    Google Business Profile
    -
    Ratings
    Semrush
    8.1
    138 Ratings
    6% above category average
    Local SEO00 Ratings8.3126 Ratings
    Social SEO00 Ratings8.0104 Ratings
    Mobile SEO00 Ratings7.7111 Ratings
    Global SEO00 Ratings8.3112 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Google Business Profile and Semrush
    Feature
    Google Business Profile
    -
    Ratings
    Semrush
    8.7
    123 Ratings
    3% above category average
    Multi-domain support00 Ratings8.3113 Ratings
    Integration with web analytics tools00 Ratings9.0117 Ratings
    Best Alternatives
    Google Business ProfileSemrush
    Small Businesses
    No answers on this topic
    Nozzle
    Score10 out of 10
    Medium-sized Companies
    No answers on this topic
    Advanced Web Ranking
    Score8.2 out of 10
    Enterprises
    No answers on this topic
    Google Search Console
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google Business ProfileSemrush
    Likelihood to Recommend
    10.0
    (47 ratings)
    8.8
    (152 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.1
    (3 ratings)
    Usability
    10.0
    (2 ratings)
    7.8
    (8 ratings)
    Availability
    -
    (0 ratings)
    9.1
    (1 ratings)
    Performance
    -
    (0 ratings)
    7.3
    (1 ratings)
    Support Rating
    6.0
    (1 ratings)
    9.9
    (17 ratings)
    Implementation Rating
    -
    (0 ratings)
    7.3
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    9.1
    (1 ratings)
    User Testimonials
    Google Business ProfileSemrush
    Likelihood to Recommend
    Google
    The great advantage of Google My Business is that any business that complies with the privacy and authentication policy requirements can access all the functionality tools that help promote the business website through the referral system, exchange of opinions with other users and search engine optimization (SEO).
    Incentivized
    Read full review
    Semrush
    This is suited to plan for keywords in a single market, but it struggles when you need to consolidate several markets. It is well-suited to discover new keywords directly related to the ones being used currently to expand the content the company is creating to get better results.
    Incentivized
    Read full review
    Pros
    Google
    • Google My Business offers us an alert system in our work email, where we receive notifications when there is a new comment or review of our company. This alert system helps us to be aware of each of the opinions written by each client who has received our services, in order to be able to respond to each of them in record time.
    • Google My Business gives me a complete visualization of the clicks, location of the searches of my company and the visits that my business file has received. This visualization allows me to control access and measure the traffic that my business listing is generating in conjunction with the Google Maps service.
    • The update of my company file is done in real time and immediately. I don't have to wait several minutes for my company file to update. When I make a change to my company information, the changes are shown immediately to all clients who consult that business card.
    Incentivized
    Read full review
    Semrush
    • Great visuals for keyword position tracking, love that you can see the page that is ranking
    • Enjoyed the auto-generated reporting feature (specifically in the context of keyword position tracking)
    • Shows many different and useful views for competitive research
    • Great templated keyword research tools for those who are not as hands-on with SEO
    • I LOVE the Keyword Magic Tool for honing in on longtail, high-opportunity keywords
    Read full review
    Cons
    Google
    • Like most Google products UX / usability is often lacking whilst feature set strong
    • Changing a locations address can be difficult with support hard to access
    • Clients can add photos, if badly shot / composed these can be detrimental to your brand.
    Incentivized
    Read full review
    Semrush
    • Extra seats can be expensive, as [an] agency with multiple team members this can be frustrating
    • Backlink data is not great, misses out a lot of backlinks (better off using a specialist backlink tool like Link research tools LRT)
    • Tracking multiple keywords, across multiple clients can be costly
    Read full review
    Likelihood to Renew
    Google
    No answers on this topic
    Semrush
    I [previously] used Semrush for many years and I cannot find any other tool being so complete and easy to use.
    Incentivized
    Read full review
    Usability
    Google
    It's a super smooth & easy to use platform that allows it's users to quickly update / display important things regarding their business. ex: holiday closures, special hours, promotional items / sales
    Incentivized
    Read full review
    Semrush
    The interface is a little less intuitive than it could be. The data is often available but filtering and manipulating the data can be a little difficult at times. Expanded comparisons would be helpful since most of the time seeing more than a few competitors at a time allows for a better sense of how to forecast.
    Incentivized
    Read full review
    Reliability and Availability
    Google
    No answers on this topic
    Semrush
    Semrush available when you need it!
    Read full review
    Performance
    Google
    No answers on this topic
    Semrush
    SemRush performs well with few errors!
    Read full review
    Support Rating
    Google
    Whether it is technical or customer support, Google My Business excels and suffers in the exact same ways that all other branches of Google do. While you'll eventually figure out the issue, the sheer magnitude of the company comes with expected hurdles, wait times, and support you'd come to expect from other large companies.
    Incentivized
    Read full review
    Semrush
    I'm in a FB group for Semrush paid users and it amazing! They are fast to respond, take suggestions and help with questions. I have not felt alone in using this product at all. Highly recommend their support team. When I had an issue I can jump into the group and they will help get me the right person to help or even tag their programmers to look at something that is going on. Love the group!
    Read full review
    Implementation Rating
    Google
    No answers on this topic
    Semrush
    I did it by myself and do not have a comment!
    Read full review
    Alternatives Considered
    Google
    Google is the most powerful SERP and has much more robust features than Bing Places. Users also statistically trust Google more than Bing and it provides much more authority in the search space. The good news is that Bing Places can be synched with Google My Business which is great and convenient for business owners. It's just another alternative for businesses and I highly recommend that all businesses have an account with both Bing Places and Google My Business for optimal performance.
    Incentivized
    Read full review
    Semrush
    We have used both Ahrefs and Semrush extensively at our agency and Semrush remains the tool of choice. We find that Semrush has the largest selection of tools & features to use, with the highest accuracy, and provides top-tier analysis recommendations. It's really is the ultimate all-in-one tool when comparing other performance measurement tools in the digital marketing space.
    Incentivized
    Read full review
    Scalability
    Google
    No answers on this topic
    Semrush
    Semrush is flexible and scalable software which can be deployed across multiple departments and sites as needed.
    Read full review
    Return on Investment
    Google
    • Generate organic traffic
    • Promotion of our business and services locally
    • Increase visibility and ranking by Google Search
    • Collecting customer reviews
    • Another way to promote our business by sharing content directly to Google
    • Good analytics
    • Adds credibility to our business and brand
    Read full review
    Semrush
    • Using Semrush on behalf of our clients, we have seen some impressive growth in organic visibility, traffic, conversion and revenue, across multiple industries.
    • The site checks available with Semrush have helped us to pitch and sell our services, securing new clients.
    Incentivized
    Read full review
    ScreenShots