Google Authenticator vs. Microsoft Entra ID

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Google Authenticator
Score 8.1 out of 10
N/A
Google Authenticator is a mobile authentication app.N/A
Microsoft Entra ID
Score 8.7 out of 10
N/A
Microsoft Entra ID (formerly Microsoft Azure Active Directory or Azure AD) is a cloud-based identity and access management (IAM) solution supporting restricted access to applications with Azure Multi-Factor Authentication (MFA) built-in, single sign-on (SSO), B2B collaboration controls, self-service password, and integration with Microsoft productivity and cloud storage (Office 365, OneDrive, etc) as well as 3rd party services.
$6
per user/per month
Pricing
Google AuthenticatorMicrosoft Entra ID
Editions & Modules
No answers on this topic
Premium P1
$6.00
per user/per month
Premium P2
$9.00
per user/per month
Offerings
Pricing Offerings
Google AuthenticatorMicrosoft Entra ID
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
Google AuthenticatorMicrosoft Entra ID
Features
Google AuthenticatorMicrosoft Entra ID
Identity Management
Comparison of Identity Management features of Product A and Product B
Google Authenticator
-
Ratings
Microsoft Entra ID
8.6
Ratings
6% above category average
ID-Management Access Control00 Ratings8.90 Ratings
ID Management Single-Sign On (SSO)00 Ratings9.10 Ratings
Multi-Factor Authentication00 Ratings9.30 Ratings
Password Management00 Ratings8.80 Ratings
Account Provisioning and De-provisioning00 Ratings8.90 Ratings
ID Management Workflow Automation00 Ratings7.50 Ratings
ID Risk Management00 Ratings8.10 Ratings
Best Alternatives
Google AuthenticatorMicrosoft Entra ID
Small Businesses
WatchGuard AuthPoint
WatchGuard AuthPoint
Score 9.1 out of 10
WatchGuard AuthPoint
WatchGuard AuthPoint
Score 9.1 out of 10
Medium-sized Companies
Cisco Duo
Cisco Duo
Score 9.5 out of 10
OneLogin by One Identity
OneLogin by One Identity
Score 9.6 out of 10
Enterprises
Cisco Duo
Cisco Duo
Score 9.5 out of 10
OneLogin by One Identity
OneLogin by One Identity
Score 9.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Google AuthenticatorMicrosoft Entra ID
Likelihood to Recommend
9.0
(0 ratings)
9.0
(0 ratings)
Likelihood to Renew
8.0
(0 ratings)
9.4
(0 ratings)
Usability
8.0
(0 ratings)
7.4
(0 ratings)
Availability
10.0
(0 ratings)
9.0
(0 ratings)
Performance
10.0
(0 ratings)
9.0
(0 ratings)
Support Rating
8.6
(0 ratings)
7.1
(0 ratings)
Online Training
-
(0 ratings)
5.0
(0 ratings)
Implementation Rating
10.0
(0 ratings)
9.7
(0 ratings)
Configurability
4.0
(0 ratings)
8.0
(0 ratings)
Ease of integration
8.0
(0 ratings)
-
(0 ratings)
Product Scalability
5.0
(0 ratings)
9.0
(0 ratings)
Vendor post-sale
8.0
(0 ratings)
-
(0 ratings)
Vendor pre-sale
8.0
(0 ratings)
-
(0 ratings)
User Testimonials
Google AuthenticatorMicrosoft Entra ID
Likelihood to Recommend
It is supported by virtually all cloud-based software applications for business. I am happy to allow users to use this in addition to other authenticators. Certainly, if your business is in the Google cloud it makes sense, but my approach to the remote/virtual work world these past couple of years has been structured flexibility. Leaving some choice up to the users for their own comfort, particularly when they are using their own devices. I cannot think of a scenario where it is less appropriate - perhaps where you run the risk of "app sprawl". I.e., where you are requiring users to handle multiple authenticators (which can happen with certain pieces of hardware) you may want to encourage consolidation into one to avoid frustration.
Read full review
For one, a significant factor for us is that it is integrated with HelloID, which gives us, as the IT department, a lot of time back because we don’t need to create user accounts manually. It is great for the roles we have defined, as they can be used repeatedly. A great feature is that guest accounts can be created for external users; we only need to be in a closed area of your domain.
Read full review
Pros
  • Easy implementation: The product is very easy to implement both from embedding it into the application and from end users using it via their smartphones.
  • You can use Google Authenticator to manage multiple two-factor authentication keys.
  • Easy to add keys options: You can scan a QR code to set up 2FA in Google Authenticator. You can also do a manual entry using the unique key provided by the application you are setting up 2FA for.
Read full review
  • It addresses the issue of identity management very well with respect to putting in that multi authentication.
  • It can also support with respect to we can push these policies into another product that is not Microsoft, but it needs that SSO so we can have one account going into multi different accounts. I think that's the biggest pros and the easy use of Microsoft 365 also is one of those pros also in terms of administration.
Read full review
Cons
  • It runs on only a few platforms, specifically Android, iOS, and Blackberry and in my opinion it needs to be available on every platform that is out there.
  • SA drawback I have noticed is that if you swap phones you have to blitz the entire app and go back and sync up all the accounts again which can be very frustrating for new users.
  • It can also be risky ( for some ) having all all your data centralized in one place.
Read full review
  • Well, I'm an active ad admin, so there's a lot of features in active directory that Entra ID seems to be just adding now. We're kind of figuring out that the policies are different than Entra ID that they were in active directory and we're finding other products to do that, like Azure policy. Some things I'm used to seeing in identity products or like active directory aren't in Entra iID, but are doing good job of managing stuff that it does so far.
Read full review
Likelihood to Renew
It works as intended, easy to setup, free and gives you another level of security against any unwanted access or cyber attacks
Read full review
Entra ID is a vital part of our Identity management/administration. With the integrations it has to other Microsoft products, setup and configuration is a breeze. Additionally, Microsoft has been around a long time and have the resources to ensure this product is stable and secure for many years to come. We know it will evolve with time to provide us what we need as technology changes.
Read full review
Usability
It's as easy as opening the app and what I need it for is there. I don't have to fumble with other accounts or getting something else to open it for me. I have all the access that I need for the use of the app within seconds and I can get access to the info that I need.
Read full review
Very easily usable. It could be easier to use. Implementation was kind of tricky. We do run a hybrid environment, so we're syncing a local active directory instance with Entra ID, so that could be a little tricky. But outside of that, if you're not running a hybrid deployment or a version of Entra ID usually, it's pretty straightforward.
Read full review
Reliability and Availability
In terms of availability, I had not experienced any issues with outages or the product not working when needed
Read full review
There has been a handful of outages but they have been either minimal or rarely severe
Read full review
Performance
The performance of google Authenticator is good and I have not experienced any slow downs
Read full review
I could probably rate this a 10 but I'm always conservative on giving out perfect scored bt performance has not been a problem for us using Entra ID.
Read full review
Support Rating
I have found Google’s support to be hit or miss. There are times when they are very responsive, and I get my issue resolved quickly, and there are times where a response from them takes weeks. There is no in-between. But my support experience with this particular product is nonexistent because I have not had a problem with it yet. Hopefully, we do not have any problems with it either.
Read full review
Microsoft has offered Azure Active Directory as a solution for a couple of decades now, so they have seen and anticipated almost any issue that an organization may face and can therefore help. The cloud offering of Azure Active Directory offers some additional "self healing" or monitoring services that can minimize the need for a service call. However, as with most large companies supporting a fast growing market, there may be some gaps in service knowledge (and particularly processing) from the front line / tier one staff as they follow a corporate script at first contact.
Read full review
Online Training
No answers on this topic
Most training was internally produced
Read full review
Implementation Rating
It was easy to implement and it went very smoothly. No issues
Read full review
Make sure you use a good partner. Our implementation was a bit longer and more problematic than we expected. Our partner got it done, but, in my opinion, some of their inexperience and staffing issues were evident.
Read full review
Alternatives Considered
This product doesn't ensure single-use, real-time codes. This puts our data at risk and is not as secure as Google Authenticator. I anticipate using Google Authenticator as long as we continue to use the full Google Suite for business. It helps to streamline data and accounts.
Read full review
Microsoft Entra ID is not as stand-alone product as competitors like Okta. It may lack some of the features that competing products have but on the other hand it integrates both technically and license wise with other Microsoft cloud services and is easy to deploy. It is also the easiest way to extend identity management to the cloud if you already have Microsoft Active Directory in use.
Read full review
Scalability
The product doesn’t have any features of tools that can help it scale
Read full review
Scalability is pretty trival for Entra ID. It's not difficult to manage a few or many accounts.
Read full review
Return on Investment
  • I would say from my limited role in the programs deployed and just being a user, this has been a valuable tool so our ROI is high. We get security and can breathe knowing we have authentication for those who have to be on our network and we are able to protect our work.
Read full review
  • I don't know if I can really quantify that. It's one of those products that just exists and so there's not a whole lot of changes that we need to make with the product. And so I guess in terms of value, what we get is we don't have to worry about the identity management piece. We know that that's taken care of.
Read full review
ScreenShots