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Attribution in Google Analytics vs. TVSquared ADvantage

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Attribution in Google Analytics

    Score6.8 out of 10
    N/AAttribution in Analytics is Google's free cross-channel, multi-touch attribution solution. It's currently released as a beta feature and is based on the former Adometry, a cross-channel marketing analytics and attribution platform that was acquired by Google in May 2014.N/A

    TVSquared ADvantage

    N/AN/AThe ADvantage platform, from TVSquared in Edinburgh is ab automated and always-on analytics solution designed to measure reach and frequency, reach extension, outcomes and audiences across all screens and all forms of video advertising — from linear to streaming.N/A
    Pricing
    Attribution in Google AnalyticsTVSquared ADvantage
    Editions & Modules
    No answers on this topic
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    Offerings
    Pricing Offerings
    Attribution in Google AnalyticsTVSquared ADvantage
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    User Ratings
    Attribution in Google AnalyticsTVSquared ADvantage
    Likelihood to Recommend
    6.3
    (4 ratings)
    -
    (0 ratings)
    User Testimonials
    Attribution in Google AnalyticsTVSquared ADvantage
    Likelihood to Recommend
    Google
    This is a key tool when working between clients & their advertising. We provide amazing value when these reports are set up properly (tagging, sound analysis, & QA'ing the data). It isn't a report we would trust to send directly to clients, as we need to do frequent data cleansing.
    Incentivized
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    TVSquared
    No answers on this topic
    Pros
    Google
    • Traffic Analytics
    • Geo Analytics
    • Campaign Analytics
    Incentivized
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    TVSquared
    No answers on this topic
    Cons
    Google
    • Actual customer service agents that can help and answer questions.
    • Better explanation of each and every datapoint.
    • More user-friendly interface and experience.
    Incentivized
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    TVSquared
    No answers on this topic
    Alternatives Considered
    Google
    No answers on this topic
    TVSquared
    No answers on this topic
    Return on Investment
    Google
    • It's not necessarily providing ROI directly, but it's providing insight into how to identify ROI from advertising efforts.
    Incentivized
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    TVSquared
    No answers on this topic
    ScreenShots