Attribution in Google Analytics

The very first point where Google Analytics is well suited is it's ease of implementation as it does not require a developer to integrate it with the source. The real time reporting is very beneficial. Accuracy (too many robot clicks) and missing information are areas where Google Analytics has a room for improvement.

Incentivized

• Data Dashboard.
• Connects directly to Google Ads.
• Can export data.

Incentivized

• There is a large learning curve for coming up to speed on ensuring proper setup, reviewing data sets, & understanding the user interface
• custom reports take expertise to set up for all of our needs
• default last-click attribution isn't what should be considered the standard. I would expect google's default to be more well-rounded

Incentivized

GA is less user-friendly, and organizations with fewer resources benefit from more intuitive platforms.

Incentivized

• giving more insight into our ROI
• i can trust what i see in GA

Incentivized