TrustRadius

Attribution in Google Analytics vs. TrackBee

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Attribution in Google Analytics
Score 6.6 out of 10
N/A
Attribution in Analytics is Google's free cross-channel, multi-touch attribution solution. It's currently released as a beta feature and is based on the former Adometry, a cross-channel marketing analytics and attribution platform that was acquired by Google in May 2014.N/A
TrackBee
Score 0.0 out of 10
N/A
TrackBee provides tracking of ad data and sends it back to ad platforms such as Facebook, Pinterest and Google. This gives insight into where sales are coming from and helps advertising platforms to optimize their algorithms. TrackBee can be used to generate accurate and actionable data that enables users to track, measure, and enhance campaigns at higher levels.N/A
Pricing
Attribution in Google AnalyticsTrackBee
Editions & Modules
No answers on this topic
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Offerings
Pricing Offerings
Attribution in Google AnalyticsTrackBee
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
Attribution in Google AnalyticsTrackBee
User Ratings
Attribution in Google AnalyticsTrackBee
Likelihood to Recommend
6.3
(0 ratings)
-
(0 ratings)
User Testimonials
Attribution in Google AnalyticsTrackBee
Likelihood to Recommend
The very first point where Google Analytics is well suited is it's ease of implementation as it does not require a developer to integrate it with the source. The real time reporting is very beneficial. Accuracy (too many robot clicks) and missing information are areas where Google Analytics has a room for improvement.
Gulam Gaus Warsi | TrustRadius Reviewer
Gulam Gaus Warsi
Marketing Specialist
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No answers on this topic
Pros
  • Data Dashboard.
  • Connects directly to Google Ads.
  • Can export data.
Shelby Kolb | TrustRadius Reviewer
Shelby Kolb
Digital Communications Data Analyst
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No answers on this topic
Cons
  • There is a large learning curve for coming up to speed on ensuring proper setup, reviewing data sets, & understanding the user interface
  • custom reports take expertise to set up for all of our needs
  • default last-click attribution isn't what should be considered the standard. I would expect google's default to be more well-rounded
AM
Allen McConnell
Account Manager
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No answers on this topic
Alternatives Considered
GA is less user-friendly, and organizations with fewer resources benefit from more intuitive platforms.
AM
Allen McConnell
Account Manager
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No answers on this topic
Return on Investment
  • giving more insight into our ROI
  • i can trust what i see in GA
Verified User
Anonymous
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No answers on this topic
ScreenShots