Attribution in Google Analytics vs. ThoughtMetric

Attribution in Google Analytics

44 Reviews and Ratings

ThoughtMetric

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Attribution in Google Analytics	Score6.8 out of 10	N/A	Attribution in Analytics is Google's free cross-channel, multi-touch attribution solution. It's currently released as a beta feature and is based on the former Adometry, a cross-channel marketing analytics and attribution platform that was acquired by Google in May 2014.	N/A
ThoughtMetric	N/A	N/A	ThoughtMetric helps e-commerce companies solve marketing attribution and make data driven decisions to scale revenue. Built to empower e-commerce marketers, ThoughtMetric integrates with e-commerce and marketing platforms so users can collect data, track ads, and analyze performance. It can also be used to track the performance of all marketing channels and understand where customers are coming from with ThoughtMetric's AI powered attribution.	$99

Pricing

Attribution in Google Analytics

ThoughtMetric

No answers on this topic

No answers on this topic

Pricing Offerings
Attribution in Google Analytics	ThoughtMetric
Free Trial
No	Yes
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

No setup fee

No setup fee

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User Ratings
	Attribution in Google Analytics	ThoughtMetric
Likelihood to Recommend	6.3 (4 ratings)	- (0 ratings)

User Testimonials
	Attribution in Google Analytics	ThoughtMetric
Likelihood to Recommend	Google This is a key tool when working between clients & their advertising. We provide amazing value when these reports are set up properly (tagging, sound analysis, & QA'ing the data). It isn't a report we would trust to send directly to clients, as we need to do frequent data cleansing. Incentivized Allen McConnell Account Manager Read full review	ThoughtMetric No answers on this topic
Pros	Google Traffic Analytics Geo Analytics Campaign Analytics Incentivized Gulam Gaus Warsi Marketing Specialist Read full review	ThoughtMetric No answers on this topic
Cons	Google Actual customer service agents that can help and answer questions. Better explanation of each and every datapoint. More user-friendly interface and experience. Incentivized Shelby Kolb Digital Communications Data Analyst Read full review	ThoughtMetric No answers on this topic
Alternatives Considered	Google Better reporting options and integration with our website AdRoll is great to create campaigns but i like the reporting that Google provides and the ability to add users to our account so different depts can see the data and reporting AdRoll is starting to do more reporting related to attribution though, which is good Incentivized Verified User Read full review	ThoughtMetric No answers on this topic
Return on Investment	Google It's not necessarily providing ROI directly, but it's providing insight into how to identify ROI from advertising efforts. Incentivized Allen McConnell Account Manager Read full review	ThoughtMetric No answers on this topic
ScreenShots		ThoughtMetric Screenshots