Attribution in Google Analytics vs. Kochava

The very first point where Google Analytics is well suited is it's ease of implementation as it does not require a developer to integrate it with the source. The real time reporting is very beneficial. Accuracy (too many robot clicks) and missing information are areas where Google Analytics has a room for improvement.

Incentivized

Kochava is effective because it is integrated with networks and publishers, making it useful for compiling a quarterly report of the best sources of high-quality campaign data for the company's marketing department.
Kochava is a handy marketing tool for running mobile app campaigns and analyzing data.
Kochava assists employees in completing their demanding duties while also ensuring the security of business data.

Incentivized

• Data Dashboard.
• Connects directly to Google Ads.
• Can export data.

Incentivized

• Tracking of clicks, views, add to cart, order etc. Across various marketing channels.
• Attribution of channels basis last click, first click etc.
• Analytics, Insights, user CAC and LTV etc.

Incentivized

• There is a large learning curve for coming up to speed on ensuring proper setup, reviewing data sets, & understanding the user interface
• custom reports take expertise to set up for all of our needs
• default last-click attribution isn't what should be considered the standard. I would expect google's default to be more well-rounded

Incentivized

• Team members had a hard time getting started with this tool, setup was a bit challenging at first, but customer support has been excellent.

Incentivized

Not user friendly, poor reporting.

Incentivized

They have been a bit slow in responding, that's the only reason for the low rating. Otherwise, they are smart and helpful.

Incentivized

GA is less user-friendly, and organizations with fewer resources benefit from more intuitive platforms.

Incentivized

It is a wonderful option
with favorable virtues to be applied in the company's marketing process, it
allows us to obtain information through consultation and analysis, they are attentive
and friendly when offering their service and support, it also includes
functions such as a fraud tool for the management of push consent, very useful
for additional reports in analysis teams, is also competitive because it is
providing adequate payment alternatives.

Incentivized

• giving more insight into our ROI
• i can trust what i see in GA

Incentivized

• We have had issues with quality due to the poor reporting
• Lost several opportunities based on lack of visibility
• not user friendly dashboard, and therefore harder to use than other common platforms

Incentivized