Google Ad Manager vs. Skai

It is only suited for marketing. Make sure you have analytics on your site to track the people coming, final sales, and conversions because it is at it's best when you can use it to really read and understand the data at hand. Google Ads does everything it needs to in ads, and you don't need to be an expert to begin with it. However, I would not just tell someone to "go create an account" if they know very little about digital ads. Consult with someone first. It can be a little daunting if you were to do that!

Incentivized

Kenshoo Search may not be appropriate if you don't spend much on search engine marketing. It also may not be appropriate if you don't care about tracking conversions and are only concerned with increasing awareness. Or, if you care about tracking conversions but don't expect to capture many, Kenshoo Search may not be necessary.

• Hyper targeting - I love how we can target, analyze, and then hyper target [advertisements] to our audiences to be able to hyper target the audiences that convert best. [Audiences besides] Google understands them, but also demographics, locations, search terms, and more.
• Advanced reporting - Without Google's seemingly endless ways to read and break down reports, we would not be able to best make decisions to maximize ROI.
• Strong conversion algorithm updates - The algorithm has become impressively strong for 'maximized conversions' and 'smart' campaigns. [That's] coming from someone who hated these portions of the algorithm until about 2019 where the updates (and continued updates) have worked incredibly well for these algorithms' purpose.

Incentivized

• Customized reporting. There are many features that users can't report out on in power editor. Kenshoo makes it incredibly easy to get everything you need for a raw data dump.
• Automation. Whether it's automated rules, portfolios or refreshing CRM uploads, Kenshoo helps cut some of the manual tasks out of the process making me more efficient.
• Staying up to date with Facebook product updates. I can appreciate that Kenshoo does an exceptional job and ensuring new capabilities in Facebook are ready for use in the Kenshoo platform as well.

Incentivized

• Sometimes it can bog down and crash. This is rare, but it is processing a lot of steps/changes all at once and it's not expected to be perfect.
• Being able to quickly filter by campaign types would be nice (PPC/Display/Video Pre-roll). Our fix is to run these campaigns in totally separate accounts, so there is no overlapping in reporting/etc. This helps with seeing stats clearly without having to filter constantly.
• It could be visually prettier.

Incentivized

• Syncing - I have had many issues where syncs would time out, or not show that changes were posted to Facebook.
• Library - if there was a library for targeting settings that could be saved and easily accessed and input into new campaigns, that would be very helpful.
• Updates - seemingly basic tools that a social management platform should have often taken a long time to be released.

Incentivized

I think it's useful for our team and we rely on it to improve our business. It is within our budget also. Although we still will need an approval from the upper-level management team, I don't see any problem with that

Incentivized

It's great to have a product like Kenshoo Social. It has a lot of data and is a great tool to use. Honestly, I think we would have looked somewhere else if we didn't have some much data and time invested into the platform. We had used it across search and social, so we invested a lot of time to get it running smoothly. It is very expensive and we think we could have gone elsewhere to get the same results over time. Once they have your data and the system is running smoothly, it's very difficult to go elsewhere

Incentivized

Love the product and how the GUI is as it is user friendly. When working with the product it is better to have some knowledge of what ad's you want to deploy where so that it is easier to use and move forward.

Incentivized

Set-up like other marketing platforms. If you know Google Ads, you know Kenshoo

Incentivized

I could say a lot about this topic. As an agency, we get a new [representative] to talk to almost every quarter to go over select accounts and the campaigns within. Most of the time, these [educated representatives], don't provide any new feedback, or I just simply [disagree] with their approach. This is not all the time however. I have learned a lot from a rare few, [individuals] that have given me new strategies and access to betas early on. The other side of support, is the [overseas support platform]. [It] is usually not very helpful, but you can [emphasize] issues and they can research [them]. The Google Tag Implementation team is pristine though. When you need them, you need to set an appointment, which is usually 2 weeks out; they are so over-my-head intelligent, I've never had a bad experience with them and whenever I needed them for a fix, they solved it [within] the first call.

Incentivized

Very responsive and bring fast answers for problems

Incentivized

As I alluded to earlier, you kind of have to be on Google if you want to search marketing. I've tried Bing Ads and I just don't see the same volume or quality. With dwindling targeting abilities on social media sites like Facebook, Google is still tall and mighty and helps us with intent-based targeting rather than just interest-based targeting.

Incentivized

While DoubleClick does not fully budget pace accounts I think it overall provides more accurate changes than Kenshoo. When our company selected Kenshoo we were told it would be able to manage hundreds of small accounts with small budgets. It is more designed for accounts that would be spending minimally thousands of dollars a month. We had extreme issues with Kenshoo budget pacing and increasing our bids. Overall it did not meet our needs, and we will be switching vendors at end of contract

Incentivized

• It has made the data from this accessible for all of my team to see.
• The ability to make changes can be bad - if the team does not agree.
• Getting current results lets us decide what needs to be changed and take their advice to see how things could improve.

Incentivized

• ROI is harder to track due to reporting/column & time frame default tech in my humble opinion but generally better results when compared to other products
• Since the interface is difficult to navigate and paid search is a reactive medium, can produce barriers to change.

Incentivized