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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Gist

    Score9.5 out of 10
    N/AGist is a unified marketing, sales, and support platform. It includes live chat, a help desk, knowledge base, email marketing, marketing automation, opt-in forms, and more.

    $29

    per month

    Keap

    Score5.9 out of 10
    N/AKeap is a small business-focused, comprehensive sales and marketing platform which combines basic contact management, CRM, marketing automation, and e-commerce capabilities into a single, subscription-based SaaS product.

    $199

    per month

    Pricing
    GistKeap
    Editions & Modules
    Professional
    $29.00
    per month
    Premium
    $99.00
    per month
    Pro
    $199.00
    per month
    Max
    $289.00
    per month
    Max Classic
    Contact Us
    per year
    Offerings
    Pricing Offerings
    GistKeap
    Free Trial
    YesYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details—All plans with 1 user and 500 contacts. The price is $30.00 for each additional user.
    More Pricing Information
    Community Pulse
    GistKeap
    Considered Both Products
    Gist
    Chose Gist
    They both seem to have parity with each other with each having their own small advantages. I went with Gist because it was more affordable.

    Infusionsoft customer for almost 5 years and it seemed I was always working more on getting it to work instead of getting work done. Gist …
    Incentivized
    Chose Gist
    We swapped from Drift to ConvertFox (Now Gist), as they had more features.
    Incentivized
    Keap
    No answer on this topic
    Key User Insights
    Would buy again
    95%
    Would buy again
    20 Answers
    88%
    Would buy again
    71 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    19 Answers
    93%
    Delivers good value for the price
    70 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    21 Answers
    88%
    Happy with the feature set
    71 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    21 Answers
    91%
    Lived up to sales and marketing promises
    63 Answers
    Implementation went as expected
    95%
    Implementation went as expected
    20 Answers
    94%
    Implementation went as expected
    66 Answers
    Features
    GistKeap
    Chat Analytics and Reports
    Comparison of Chat Analytics and Reports features of Gist and Keap
    Feature
    Gist
    8.9
    2 Ratings
    4% above category average
    Keap
    -
    Ratings
    Chat history and transcripts8.92 Ratings00 Ratings
    Chat reporting8.92 Ratings00 Ratings
    Chat and web analytics8.92 Ratings00 Ratings
    CRM Project Management
    Comparison of CRM Project Management features of Gist and Keap
    Feature
    Gist
    -
    Ratings
    Keap
    7.7
    29 Ratings
    14% below category average
    Task management00 Ratings8.820 Ratings
    Billing and invoicing management00 Ratings7.416 Ratings
    Reporting00 Ratings7.127 Ratings
    Automated CRM activity logging00 Ratings6.41 Ratings
    Sales pipeline management00 Ratings9.11 Ratings
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Gist and Keap
    Feature
    Gist
    -
    Ratings
    Keap
    7.0
    150 Ratings
    16% below category average
    WYSIWYG email editor00 Ratings9.050 Ratings
    Dynamic content00 Ratings8.947 Ratings
    Landing pages00 Ratings5.9134 Ratings
    A/B testing00 Ratings6.410 Ratings
    Mobile optimization00 Ratings6.3124 Ratings
    Email deliverability reporting00 Ratings7.5149 Ratings
    List management00 Ratings8.4147 Ratings
    Triggered drip sequences00 Ratings9.049 Ratings
    Lead Management
    Comparison of Lead Management features of Gist and Keap
    Feature
    Gist
    -
    Ratings
    Keap
    7.3
    151 Ratings
    12% below category average
    Lead nurturing automation00 Ratings7.5146 Ratings
    Lead scoring and grading00 Ratings6.2128 Ratings
    Data quality management00 Ratings6.7129 Ratings
    Automated sales alerts and tasks00 Ratings7.3138 Ratings
    Automated follow-ups00 Ratings9.11 Ratings
    Campaign Management
    Comparison of Campaign Management features of Gist and Keap
    Feature
    Gist
    -
    Ratings
    Keap
    7.7
    89 Ratings
    10% above category average
    Calendaring00 Ratings8.388 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Gist and Keap
    Feature
    Gist
    -
    Ratings
    Keap
    5.2
    148 Ratings
    28% below category average
    Dashboards00 Ratings7.255 Ratings
    Standard reports00 Ratings3.6144 Ratings
    Custom reports00 Ratings4.7136 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Gist and Keap
    Feature
    Gist
    -
    Ratings
    Keap
    5.5
    142 Ratings
    39% below category average
    API00 Ratings4.7126 Ratings
    Role-based workflow & approvals00 Ratings6.4108 Ratings
    Customizability00 Ratings5.4138 Ratings
    Third-party software integrations00 Ratings7.31 Ratings
    Mobile app for sales & marketing automation00 Ratings5.51 Ratings
    Best Alternatives
    GistKeap
    Small Businesses
    Olark
    Score10 out of 10
    LeadSquared
    Score7.2 out of 10
    Medium-sized Companies
    Zoho SalesIQ
    Score8.3 out of 10
    LeadSquared
    Score7.2 out of 10
    Enterprises
    Genesys DX (discontinued)
    Score10 out of 10
    LeadSquared
    Score7.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    GistKeap
    Likelihood to Recommend
    9.5
    (112 ratings)
    7.2
    (209 ratings)
    Likelihood to Renew
    8.2
    (2 ratings)
    9.0
    (40 ratings)
    Usability
    6.7
    (4 ratings)
    9.0
    (26 ratings)
    Availability
    -
    (0 ratings)
    9.1
    (6 ratings)
    Performance
    -
    (0 ratings)
    9.1
    (6 ratings)
    Support Rating
    8.6
    (9 ratings)
    9.0
    (26 ratings)
    In-Person Training
    -
    (0 ratings)
    9.1
    (6 ratings)
    Online Training
    -
    (0 ratings)
    8.6
    (7 ratings)
    Implementation Rating
    -
    (0 ratings)
    8.0
    (8 ratings)
    Configurability
    -
    (0 ratings)
    2.0
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    1.0
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    9.1
    (3 ratings)
    Vendor post-sale
    -
    (0 ratings)
    6.0
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    1.0
    (1 ratings)
    User Testimonials
    GistKeap
    Likelihood to Recommend
    Gist
    If your marketing model is selling products, services, or SAAS where you are doing inbound marketing and your website will do most of the lead generation and conversion, this is a great product. From live chat, support, event tracking, and automation, you could almost put your entire business on autopilot. If your marketing model is mostly outreach to cold leads and conversion, this software currently does not have any type of sales stages or task generation. I would still use Gist for website inbound but use another software for outreach and cold leads then when they become a lead put them into Gist for marketing automation.
    Incentivized
    Read full review
    Keap
    Keap is very good at contact management and automation creation but weaker at email campaign creation. I was particularly interested in a function where when manually entering a new contact, you are then able to email that contact using a premade HTML template. It will currently not do this. There is a workaround, but it is unnecessarily ponderous.
    Incentivized
    Read full review
    Pros
    Gist
    • Customer service via a unified inbox so you dont have to separately monitor your twitter, Facebook or IG account for consumer communication there. Gist unified all into one inbox, better than anyone else I've seen in the market. They archive all communications and tie them back to a single user so you get unified customer history / data.
    • Marketing segmentation and automation: they track user history and behavior across the site and have super detailed segmenting capability, on par with ActiveCampaign's, but better I'd say. Better UI for the marketing admin person, and more unified data than in AC.
    • Live chat and chatbot. Usually it's either one or the other but with Gist you can do both seamlessly.
    Incentivized
    Read full review
    Keap
    • Pricing: Keap Max Classic (formerly Infusionsoft) is affordable for nonprofits and small businesses and includes all the automation features we need!
    • Customer Support: Our onboarding and success coaches have been so helpful, taking into account some unique processes we have and finding solutions.
    • Updates: Keap is constantly providing more and better solutions!
    Incentivized
    Read full review
    Cons
    Gist
    • Plan limits can be confusing. For example, there is a monthly charge for support and a monthly charge for "growth," plus there's a separate charge depending on how many contacts and seats you have. Perhaps this is normal in the industry, but it can make it a little challenging to understand the bill every month.
    • The vast amount of features means development will never be as fast as you'd like it to be (even though they release updates all the time). This may not actually be a valid concern, and it certainly isn't unique to Gist (who doesn't have a wishlist they're waiting on their favorite SaaS to get to?), but I do believe the likelihood of being stuck without your desired feature being developed goes up a lot as the product gets bigger and bigger.
    • Email deliverability has been less than perfect in the past, but it has improved drastically in the last year.
    Read full review
    Keap
    • More articles and videos on how to use the various functions of Keap
    • Having representatives designated to certain regions or companies for a point of contact when help is needed
    • More options when building the emails. While the click and drop options can be a plus, they can also be negative because you are limited to image and text sizing and positions
    Read full review
    Likelihood to Renew
    Gist
    Gist is a quite reliable service with a lot of added values. We don't need to pay for different Saas for these important features. If I had an issue the team was super responsive and helpful, that is essential for every business. The email delivery is great, so virtually no email has landed into spam folder
    Incentivized
    Read full review
    Keap
    We have invested a lot into Infusionsoft and are using it to automate our processes and marketing. Changing CRMs would have a HUGE cost for us and based on our evaluations, the grass isn't greener elsewhere. Infusiosoft fits most of our needs and is slowly getting better each year. Their support is great and we will continue to use them until something much better comes around or our company outgrows a small business CRM.
    Read full review
    Usability
    Gist
    It’s pretty simple, but it does a lot so there are more complicated features which depend on an individuals ability for software implementation. I am not an IT expert and I’ve managed to implement everything myself, others that are more tech-minded may find everything easier.
    Read full review
    Keap
    You do need to spend some time on-boarding and implementing the software in order to have full functionality. We were lucky - we had colleagues at the university with experience with Keap and then hired an intern familiar with the software to get us set up and ready to use it. We've had some functionality issues with it along the way and that has frustrated myself and the other uses in our department.
    Incentivized
    Read full review
    Reliability and Availability
    Gist
    No answers on this topic
    Keap
    There have been few outages since we became a customer, and when they have technical issues they are typically resolved rapidly.
    Read full review
    Performance
    Gist
    No answers on this topic
    Keap
    OMG, it's all in one and that compromises everything, fundamentally. If you want a race car, invest in a race car. If you want a dune buggy, get that. If you want a boat that floats, go for it.
    Read full review
    Support Rating
    Gist
    Fantastic support. Ask a question, get an answer within 24 hours every time. And sometimes within a few minutes. They've always come through for me, helpful and, even when it's an issue on my end, they point me in the right direction.
    Incentivized
    Read full review
    Keap
    Generally, very responsive support for even our more complicated issues. We do have some open issues that we need resolutions on and that I understand are complicated and will take longer to resolve but the open issues are significantly impacting to our business.
    Incentivized
    Read full review
    In-Person Training
    Gist
    No answers on this topic
    Keap
    I have been to a number of in-person training sessions over the years with Keap and all of them have been FANTASTIC. They really put a lot of time and effort into these sessions. Staff and facilitators go out of their way to ensure that participants are getting what they need.
    Incentivized
    Read full review
    Online Training
    Gist
    No answers on this topic
    Keap
    The results of training online are often based on how people learn. The training was great but with feature updates, you just have to get in there sometimes and do it! The training definitely lays a firm enough foundation for you to be successful even if its can't be updated with every feature update.
    Read full review
    Implementation Rating
    Gist
    No answers on this topic
    Keap
    Don't let the fear of implementing a new software solution keep you from unleashing the power of automation that Infusionsoft provides. With the right implementation partner, the process can not only be smooth and painless, it can actually help you get a better understanding for how your current communication process can be improved upon.
    Read full review
    Alternatives Considered
    Gist
    Gist combines all our previous products into one application and adds many more features that would require more apps. Gist is excellent and a no-brainer all-in-one application when compared to having to manage multiple applications at higher cost. The support from the whole Gist team has been extremely responsive.
    Read full review
    Keap
    Keap is fast. The learning curve is shorter and they have an academy for learning with videos quite extensive that explain a lot of different scenarios, specially when you need to customize scenarios of automations and segments. Is cheaper if you consider that this services CRM + Mailing don´t come often in one package and the realiability to send mails is quite good.
    Incentivized
    Read full review
    Scalability
    Gist
    No answers on this topic
    Keap
    You get a lot of features included, but you don't need to use them all at once to start seeing an effect. When you are ready to use them, they are there. It also scales without costing too much money.
    Read full review
    Return on Investment
    Gist
    • They are perfect for me as a someone who needs a lot of bang for the buck. The chat messenger device on my website alone has brought me new prospects that I did not have to spend money recruiting.
    • I am able to save hours of time with the automated emails that are GDPR compliant.
    • I don't have to pay for a designer to have excellent looking emails either.
    Read full review
    Keap
    • Automation has allowed us to be more engaged and invested in our customers by reminding us about birthdays and other important events in their lives so that we can celebrate with them.
    • We lacked the manpower to sell and distribute orders online before setting up the payments and automation features. We now collect $5k+ a week in lost sales through online ordering.
    • List cleaning functionality and engagment settings have allowed us to run a 40-50% email open rate that allows us to create an engaged community around local events and opportunities as well as sales and special offerings.
    Incentivized
    Read full review
    ScreenShots

    Gist Screenshots

    Screenshot of Live ChatScreenshot of Email MarketingScreenshot of Marketing Automation WorkflowsScreenshot of Knowledge BaseScreenshot of Meetings

    Keap Screenshots

    Screenshot of a Keap invoiceProduct screenshotScreenshot of the entire sales pipeline displayed in one view.