iStock by Getty Images headquartered in Seattle is presented as a complete creative resource for original content, with millions of photos, illustrations, videos & audio to choose from.
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MarketMuse
Score 9.2 out of 10
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MarketMuse is a search engine marketing platform built around features such as site auditing, content quality grading, and content analysis.
iStock has a huge variety of stuff that allows the graphic designers we work with to have a huge archive to choose from. This lets them have great creative freedom and piece together assets that cover the brief, however the huge amount of variety means they have to be specific when looking for assets, as the brief they're given doesn't always match up with the images chosen- however this is more user error and learning than the product itself
This tool is extremely powerful for comparing your content to competitors. Additionally, as mentioned previously, the tool is also helpful for finding additional angles or elements to include in content as-you-write.
The support I have received from all MarketMuse staff at each step of the process has been excellent. They are very friendly, quick to assist, and also provide really good training to teach you how to use their product. Additionally, their own blog is a wealth of information regarding different aspects of content marketing, from articles to video interviews.
iStock in my opinion is probably the leading stock image distribution service at the moment and has definitely become a trusted source for stock images, video, animations and audio. Unsplash has a better library of organic photography but can be a bit lacking as it replies on photographers having images of certain styles, though I like the concept and working closely to give exposure to artists. Adobe Stock is a newer service in comparison so it will take time to build the same level in my opinion but I am a avid Adobe user so will watch that space.
MarketMuse has some necessary as well as unique functionalities for content optimization. There are so other tools in the market which are also doing the same thing as MarketMuse is doing. But MarketMuse is a bit ahead of them because MarketMuse is always developing their software to keep pace with the hard competition. I use MarketMuse because I have got excellent results by using this software.
