iStock, from Getty Images

iStock has a huge variety of stuff that allows the graphic designers we work with to have a huge archive to choose from. This lets them have great creative freedom and piece together assets that cover the brief, however the huge amount of variety means they have to be specific when looking for assets, as the brief they're given doesn't always match up with the images chosen- however this is more user error and learning than the product itself

Incentivized

• search features
• similar image search features
• style
• fresh assortment - updated and on trend
• wide variety

Incentivized

• Provide more niche photography areas
• Offer more natural or realistic photography
• Maybe offer a good discount on bundles of images

Incentivized

iStock in my opinion is probably the leading stock image distribution service at the moment and has definitely become a trusted source for stock images, video, animations and audio. Unsplash has a better library of organic photography but can be a bit lacking as it replies on photographers having images of certain styles, though I like the concept and working closely to give exposure to artists. Adobe Stock is a newer service in comparison so it will take time to build the same level in my opinion but I am a avid Adobe user so will watch that space.

Incentivized

• visual interest
• client satisfaction

Incentivized