GatedContent.com is an enterprises solution for managing and scaling lead generation forms. Web conversion forms (or gates) are templated in the cloud platform with the data specifications, privacy standards and technology integrations the user defines. Marketing or operational users can build out gates for use in campaigns or blogs and embed them into web pages with simple embed code. Deploying a GatedContent.com content gate is designed to be as simple as creating a hyperlink in a CMS.
Lead Marketing Automation Developer in Marketing at Canon EMEA (Marketing and Advertising, 11-50 employees)
Chose GatedContent.com
Eloqua, Hubspot, and Pardot, whilst not directly comparable, all have a forms solution, but these solutions become inefficient at scale and are open to user error. They can be difficult to implement across various CMS environments and aren't always easy to configure from an …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
GatedContent.com brings a lot to the Marketing Operations party, governance, standardization, etc, etc. but above everything else, if you're serious about growth marketing, GatedContent.com is essential in setting up a fully functioning attribution model. The best thing is that once the key data capture points are defined and built, end users don't need to worry about UTM and other key tracking parameters, they run in the background and plug into pre-exiting processes.
Easy to use for both admins and end users. The individual gate/form configuration is guided and simple with little scope for error. Admins are able to steer the configuration with mandatory fields etc. There is a comprehensive knowledgebase and a very response support team if knowledgebase doesn't cover the query.
Very responsive and capable support team, all with excellent product and industry knowledge. Also, access to the developers if required to help support, particularly during the onboarding, set up, and testing process.
Eloqua, Hubspot, and Pardot, whilst not directly comparable, all have a forms solution, but these solutions become inefficient at scale and are open to user error. They can be difficult to implement across various CMS environments and aren't always easy to configure from an attribution perspective.
