Gainsight Customer Communities vs. Salesforce Experience Cloud

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Gainsight Customer Communities
Score 9.0 out of 10
Mid-Size Companies (51-1,000 employees)
Gainsight Customer Communities is a centralized destination that brings customers, resources, and products together. The hub helps users to engage, retain, and delight customers by unifying customer resources, leveraging dynamic search and AI capabilities, building an influential user community.N/A
Salesforce Experience Cloud
Score 7.9 out of 10
N/A
Salesforce Marketing Cloud Engagement (formerly Salesforce Experience Cloud or Salesforce Community Cloud) is an online forum powered by Salesforce that enables businesses to connect with their employees, customers, partner organizations, and prospects. Designed to help facilitate communication and information sharing, customers can ask questions and request help, administrators can integrate data from third-party apps, and employees can collaborate across projects and…N/A
Pricing
Gainsight Customer CommunitiesSalesforce Experience Cloud
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Gainsight Customer CommunitiesSalesforce Experience Cloud
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeRequiredNo setup fee
Additional Details
More Pricing Information
Community Pulse
Gainsight Customer CommunitiesSalesforce Experience Cloud
Features
Gainsight Customer CommunitiesSalesforce Experience Cloud
Security
Comparison of Security features of Product A and Product B
Gainsight Customer Communities
-
Ratings
Salesforce Experience Cloud
10.0
Ratings
20% above category average
Role-based user permissions00 Ratings10.00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Gainsight Customer Communities
-
Ratings
Salesforce Experience Cloud
10.0
Ratings
18% above category average
API00 Ratings10.00 Ratings
Internationalization / multi-language00 Ratings10.00 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Gainsight Customer Communities
-
Ratings
Salesforce Experience Cloud
9.3
Ratings
20% above category average
WYSIWYG editor00 Ratings8.00 Ratings
Code quality / cleanliness00 Ratings10.00 Ratings
Admin section00 Ratings10.00 Ratings
Page templates00 Ratings10.00 Ratings
Library of website themes00 Ratings8.00 Ratings
Mobile optimization / responsive design00 Ratings10.00 Ratings
Publishing workflow00 Ratings10.00 Ratings
Form generator00 Ratings8.00 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Gainsight Customer Communities
-
Ratings
Salesforce Experience Cloud
8.6
Ratings
18% above category average
Content taxonomy00 Ratings9.00 Ratings
SEO support00 Ratings8.00 Ratings
Bulk management00 Ratings8.00 Ratings
Availability / breadth of extensions00 Ratings8.00 Ratings
Community / comment management00 Ratings10.00 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
Gainsight Customer Communities
-
Ratings
Salesforce Experience Cloud
8.0
Ratings
7% below category average
Conversion tracking00 Ratings8.00 Ratings
Test reporting00 Ratings8.00 Ratings
Funnel Analysis00 Ratings8.00 Ratings
User Segmentation00 Ratings8.00 Ratings
Digital Experience Platform
Comparison of Digital Experience Platform features of Product A and Product B
Gainsight Customer Communities
-
Ratings
Salesforce Experience Cloud
10.0
Ratings
8% above category average
Campaign management00 Ratings10.00 Ratings
Cloud enablement00 Ratings10.00 Ratings
Content aggregation00 Ratings10.00 Ratings
Content classification00 Ratings10.00 Ratings
Multi-channel content personalization00 Ratings10.00 Ratings
Customer data analytics00 Ratings10.00 Ratings
DXP Third-Party Integrations00 Ratings10.00 Ratings
Multi-website management00 Ratings10.00 Ratings
Digital asset management00 Ratings10.00 Ratings
Editorial workflows and task management00 Ratings10.00 Ratings
User Ratings
Gainsight Customer CommunitiesSalesforce Experience Cloud
Likelihood to Recommend
9.0
(0 ratings)
10.0
(0 ratings)
Usability
-
(0 ratings)
9.4
(0 ratings)
Performance
-
(0 ratings)
9.1
(0 ratings)
Support Rating
-
(0 ratings)
7.7
(0 ratings)
Ease of integration
-
(0 ratings)
9.4
(0 ratings)
User Testimonials
Gainsight Customer CommunitiesSalesforce Experience Cloud
Likelihood to Recommend
A great scenario that we use the community for is product adoption. That's one of the things we use it for. So sending our new customers as part of their onboarding flow to the community to learn from others and see the resources that are available and know that there's a place for them to ask questions and get their questions answered. That's probably one of our primary use cases and scenarios that it works straight in. I can't really think of something that it wouldn't work good for. That's a tough one to think of on the spot.
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[Salesforce Experience Cloud (formerly Salesforce Community Cloud)] seems to be very well suited for what we want to use it for, which is to allow customers to have access to their ongoing and already-resolved cases, which will save our customer success team time and allow for transparency. It also seems well-suited for fine-tuning knowledge libraries, as it allows you to track the knowledge articles that are most impactful (and conversely, those that are less impactful) as you are able to track the path that customers use to self-serve ahead of submitting a ticket. I haven't run into any scenarios yet where we wanted to use Experience Cloud as a solution but discovered that it wasn't a fit.
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Pros
  • They provide a ton of materials on best practices in setting up and using their platform
  • They provide materials on how to provide an exceptional customer experience, with podcasts, webinars, and blogs.
  • They support their community and walk the talk, so to speak in engaging their customers with each other.
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  • Complete integration with the Salesforce ecosystem. Data displayed in your Community portal reflects records from a Sales Cloud organization
  • Highly customizable. A Community Cloud portal can be totally customized both visually and with different funcionalities with little to no coding skills required
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Cons
  • Analytics; too much trapped behind APIs
  • Permissions; tends to be all or nothing
  • Text editor (outdated) + flat topics (give us threaded!)
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  • None that come to mind - integrations, experience, and use is great! However, if you're trying to learn it yourself, you may benefit from consulting an expert. Or, if you're wondering if it's good for you, a business analysis will suit you well before you implement to save yourselves, time, money, efforts, and even people.
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Usability
I'd give it a nine because there are some aspects of it that we've had to, we've tried to find workarounds for, but there was no alternative but to involve engineering support and rely on custom development to make it work how we needed to
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Usability is pretty streamlined, especially if you're familiar with other Salesforce products, but even if not, take it from me, as I just entered the technological space about two years ago, that this product is pretty simple to learn. You don't have to jump in with your head underwater. Small wins and learnings along the way are what foster long-term understandings and enable your evolution alongside the product. I definitely recommend Salesforce Trailhead along with it
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Performance
No answers on this topic
Through ease of use and expandability, I think that Community Cloud is a best in class at exposing Salesforce integrations, as well as expandability in working through building custom add-ons for Salesforce for collaborations and self-service. Additionally, the speed to market on these changes are lightning-quick and allow for experimentation.
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Support Rating
No answers on this topic
We have weekly calls with our Salesforce reps. They bring new ideas to the table and help with taxonomy builds. They have also answered many questions and connected us to the right people for us to grow our knowledge and utilization of the platform. They are a good partner overall in comparison.
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Alternatives Considered
Gainsight was the best combination of features, service, and price. HL/Vanilla ultimately did not impress, and Khoros was more effort than our small team could manage
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Salesforce Experience Cloud was selected due to its tight integration with our existing Salesforce CRM platform. Customization of the portal was much, much simpler compared to Sharepoint - especially with role-based security parameters that are ultimately inherited based on attributes within the Salesforce CRM platform. Salesforce Experience Cloud was a natural fit for this customer-facing purpose.
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Return on Investment
  • We've had a ton of positive direct customer feedback with regards to the Communities; a lot of them are very happy with the implementation and features it provides.
  • We have lots of customer interactions with both our colleagues as well as other customers and that has shown to lower support outreach in cases where customers normally would have opened support tickets.
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  • Its given us much better issue and customer satisfaction tracking, since before Community Cloud much of our communications were extremely siloed within Outlook. We had no visibility because communications happened on an individual basis rather than a holistic level (the company).
  • We've increased user interaction and given our customers a reason to come to the website repeatedly.
  • Our costs have gone up, naturally, as the system proves to be a strong solution. We have pulled in other resources and teams which requires more licenses. I guess that's a sign of success but also a cost.
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ScreenShots

Gainsight Customer Communities Screenshots

Screenshot of where to create a centralized, branded destination that brings together resources. This helps customers find answers faster and keeps teams engaged.Screenshot of how federated search pulls results from across locations, giving users one place to search and discover the content they need.Screenshot of where to build an interactive space where users can ask questions, share expertise, and learn from each other. This helps to create stronger customer relationships through conversation, with recognition, gamification, and insights that tie directly into customer success workflows.Screenshot of where to promote upcoming webinars, workshops, and in-person events where customers already connect. Boost participation, support education goals, and create opportunities for real-time engagement without relying on email alone.Screenshot of a display of everything needed to manage a community, such as recent activity, pending posts, and new users.Screenshot of where to launch new community pages using a drag-and-drop builder, WYSIWYG editor, and prebuilt widgets.