G2 Seller Solutions in an online review website and intent data provider. The vendor promises to help tech companies establish their presence, build their online reputation, and connect with active buyers in their target audience.
N/A
tr
Score9.1 out of 10
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Virtually 100% of B2B tech professionals want to self-serve and control their buying journey. Influence, engage, and win them on TrustRadius. The only decisioning platform built for modern buyers.
$30,000
per year
Pricing
G2 Seller Solutions
tr
Editions & Modules
No answers on this topic
Customer Voice
Starting at $30,000 (multi-year discount available)
Senior Manager, Customer Advocacy in Marketing at Paylocity (Human Resources, 5001-10,000 employees)
Chose G2 Seller Solutions
We like both platforms because they have similar but different offerings. The G2 Grid reports/content is really helpful for our team. We started using it in the last year and it's helping deliver even more value to our sales team in compete decks, social posts, and more. We …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose G2 Seller Solutions
Both platforms are broadly alike and offer very similar capabilities. In my opinion, TrustRadius is optimized for the review process: getting new reviews, checking on them, classifying the quotes, opening discussions with our users, and providing them feedback. In comparison, …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Customer Advocacy in Marketing at PandaDoc (Marketing & Advertising, 201-500 employees)
Chose tr
G2 has been a great partner, but TrustRadius helps us target a different market. We may also use Gartner Peer Insights to generate reviews in the future.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Verified User
Chose tr
Compared to most other review platforms, this one seems more ethical in its review collection, approval, and overall product rating processes.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose tr
Not as user friendly as G2 and the data/reporting is not as good.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose tr
We are also working with G2 and I consider the platforms complementing each other. With TrustRadius for Vendors we collect complex review content reflecting attribute ratings of our products, different use cases and deployments our clients experiment, reviewers sentiments. …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Senior Customer Advocacy Marketing Manager in Marketing at GoTo (Information Technology & Services, 1001-5000 employees)
Chose tr
The offerings at TrustRadius for Vendors are right on par with the other similar services we use. What sets TrustRadius for Vendors apart is their customer service and ability to address out personal needs and provide strategic recommendations on how we can make the most out of …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Customer Marketing Manager in Marketing at Emplifi (Marketing & Advertising, 501-1000 employees)
Chose tr
I prioritized TrustRadius over Gartner Peer Insights due to my emphasis on user-generated content and extensive reviews. I value community-driven insights, which TrustRadius offers through its platform, enabling a broader range of perspectives and experiences to guide …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
VP, Marketing in Marketing at Bizzabo (Events Services, 201-500 employees)
Chose tr
We use all of these tools in tandem currently. We have had a lot of success with Capterra's PPC offering so far this year, and we also were able to run completely subsidized incentivized review campaigns where they funded the gift card rewards. G2 appears to have a larger …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Product marketing manager in Marketing at Monetate (Retail, 201-500 employees)
Chose tr
We choose to go with TrustRadius because you guys do all the campaigns for us, unlike Gartner Peer Insights, who make you do it yourself. Additionally, Gartner's interface is not that slick or obvious. I feel that TrustRadius and G2 are basically the same, but TrustRadius's …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Customer Engagement Manager in Marketing at Tealium (Internet, 501-1000 employees)
Chose tr
TrustRadius for Vendors is superior in terms of content available on companies. While other sites might be bigger or more established, that does not mean they are better. The customer support you will receive working with TrustRadius for Vendors is far better, in my experience, …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
SVP Marketing in Marketing at Arcoro (Computer Software, 51-200 employees)
Chose tr
We actually use TrustRadius, G2, and Capterra, and TrustRadius for Vendors definitely gives us the most for our investment. The reviews offer key insights into our customers favorite features, but we also take their "cons" to our product team to help guide the product roadmap. …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose tr
TrustRadius' support team is significantly more engaged than that of their larger competitors. The personalized experience I've received from the TrustRadius team is far beyond what I've received from some of their larger competitors like Capterra.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Senior Manager, Digital Demand Generation in Marketing at WatchGuard Technologies (Computer Software, 1001-5000 employees)
Chose tr
Gartner Peer Insights is clearly focused on large accounts, so it is not a good fit for all types of companies. In this sense, TrustRadius helps us to cover the entire spectrum of companies in our target market. In addition, TrustRadius offers us capabilities and interactive …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose tr
We selected TrustRadius for Vendors specifically for their strong Google search rankings. We want to make it easy for our potential customers to find out unbiased reviews of our company. Other competitors ranked lower and did not offer the same best in class unbiased review …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Customer Advocacy/Marketing Manager in Marketing at Paylocity (Human Resources, 5001-10,000 employees)
Chose tr
We have used G2 and Capterra for review campaigns and profile management. TrustRadius is very similar to G2 in the profile management and vendor portal. I would say both sites have a lot of functionality in the backend, but I like how TrustRadius sets theirs up. G2 seems to add …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose tr
TrustRadius for Vendors is a high-value partner that we use alongside all of our partners, which have various comparative strengths. I would say that TrustRadius for Vendors focuses on rich review content and highlighting customer sentiment and satisfaction. While many of our …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Both G2 Seller Solutions and TrustRadius for Vendors aim to help B2B companies increase their brand awareness, improve their online presence, and get their customers on the record. The platforms are cloud-based, or SaaS, solutions that offer different plan levels. One core component of both platforms is generating ratings and reviews for technology vendors.
Features
TrustRadius for Vendors and G2 Seller Solutions both offer core review generation and reputation management features. These include things like:
Product profile
Profile CTAs
Review generation
Awards syndication
Review syndication
Buyer intent data
Content / report creation
Lead form fills
However, one area where the two platforms differ is their stance on advertising. Notably, G2 allows vendors to purchase advertising space on its platform. Technology vendors can even place ads for their products on competitor pages. On the one hand, this can be an attractive option for tech vendors. But on the other hand, it can also help decrease technology buyer trust in product reviews on G2.
TrustRadius takes the opposite approach and does not allow advertising of any type on its platform. The platform prioritizes tech buyer trust over ad revenue and therefore does not allow tech vendors to advertise or pay for placement on any top-rated lists.
More recently, both platforms have also started offering buyer intent data. The intent signals come from the different activities buyers engage in on their platforms. Another key difference between TrustRadius for Vendors and G2 Seller Solutions is that G2 restricts access to intent data based on comparison activity to those who pay for it. TrustRadius makes product comparison intent signals visible for all companies that pay for intent data.
Both TrustRadius and G2 have also made efforts to make this data more widely available, setting up integrations with popular third-party systems. G2 offers integrations with LeanData, HubSpot, Marketo, LinkedIn, and Terminus. TrustRadius offers integrations with Salesforce and 6Sense.
Limitations
While TrustRadius for Vendors and G2 Seller Solutions are true alternatives, many tech vendors and marketers choose to work with both platforms. The main reason for this is that the makeup of their audiences is different. G2’s audience skews SMB and the TrustRadius audience skews towards midsize businesses and enterprises. On average, there is only a 22% overlap in buyers that visit both TrustRadius and G2.
Along with different audiences, there are a few limitations to be aware of for both platforms. For example, G2 Seller Solutions prioritizes generating ratings from as many customers as possible over in-depth reviews (i.e. emphasizing review breadth over depth). For tech vendors who only care about their product’s placement on a grid and have many users, this may work well. However, this may not be ideal for tech vendors looking to get their customers on the record and collect detailed review feedback and quotes. Many of the reviews on G2 have a shorter word count than reviews on TrustRadius.
Conversely, TrustRadius for Vendors emphasizes driving long-form reviews. For example, basic G2 reviews only include four review question responses while basic TrustRadius reviews include eight. This helps generate more high-quality review quotes that tech vendors can use to syndicate on their own website or share on social media. But when compared with G2 Seller Solutions, TrustRadius has a lower volume of product ratings.
Another limitation to be aware of has to do with how overall product ratings are calculated. On G2, scores are based on a simple average while on TrustRadius, product scores are based on a weighted average that corrects for sampling bias.
Pricing
Both platforms allow tech marketers to create or claim a product profile for free. Marketers can then update the product profile and add critical information that tech buyers look for when evaluating products.
Tech vendors can also drive their own reviews for free by asking their customer base to write reviews on TrustRadius or G2. However, review sourcing efforts are generally more successful with the help of TrustRadius or G2.
TrustRadius for Vendors and G2 Seller Solutions both offer a few different pricing tiers, though neither platform provides public pricing for these plans. Basic plans can start at about $10,000 per year. More expensive plans may cost between $30,000 – $90,000, though this depends on the number of products you would like to generate reviews for and the range of features required.
G2 Seller Solutions provides us with valuable client insights through the reviews we generate. We use these reviews to establish our position in the market. It also helps to differentiate us against our competitors. We can use the reviews and reports to help solidify our positions or even validate some of the claims we make. Our sales team can use this to help during their sales process as well. That helps them provide third-party validation.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The level of support we've gotten from TrustRadius is where it earns an 8. I do think the badges are too easy to earn and there are so many categories that they lose a bit of weight when everyone has them. It would also be very nice if there were more information regarding ratings & reviews and how they are weighted toward the overall rating.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Due to TrustRadius reviews being a bit lengthy, I think it can hinder response volume.
While not a major issue, it would be nice to have a TrustRadius Slack/chat integration where I could quickly reach my reps. That being said, my reps already have a great response time!
It would be nice if I could run a report on how my company's competitors are performing on TrustRadius for Vendors.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
We definitely see the value in peer review platforms like TrustRadius. Being able to hear from our customers and partners and share that information across the organization is very important to WatchGuard. I really see working with TrustRadius as a partnership that has been beneficial for both organizations and is continuing to prove very successful
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
It was easy to integrate, pull data and reports from, and really easy to customize the design to fit the branding of our site. I found it easy to show other team members how to use. Our whole team was able to get around the system to fit their different needs
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The G2 CSM and team we work with is always helpful, engaged, and cares about our goals. They do a great job of crafting solutions that fit what we need from our side. They don't force anything on us and are always respectful of the challenges we face on the vendor side
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Many of our ongoing comms have been automated or moved to an office-hours model, so we don't get much support from our accounts team. In comparison, there are other review vendors we work with with whom we are much more likely to expand, given their ongoing support and the insights they share. Overall, I feel the customer support team should be more hands-on and strategic, as there could be opportunities to upsell and expand with customers who are being missed.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
My only key insight is to make sure that you remember the TrustRadius team is your partner, not your enemy! They are there to help ensure the success within your organization and will do everything they can to help you meet your goals.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Both platforms are broadly alike and offer very similar capabilities. In my opinion, TrustRadius is optimized for the review process: getting new reviews, checking on them, classifying the quotes, opening discussions with our users, and providing them feedback. In comparison, G2 Seller Solutions focuses on providing vendors with benchmark information, more actionable intent data, and resources to take advantage of awards and grids.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
We are also working with G2 and I consider the platforms complementing each other. With TrustRadius for Vendors we collect complex review content reflecting attribute ratings of our products, different use cases and deployments our clients experiment, reviewers sentiments. Using quotes tagging and Chrome Extension feature we can map the most relevant reviews to the right audience, messaging or industry. The vendor portal has multiple selections available, for me it is very important to be able to check only with a click the number of ratings or the number of reviews for different date range or to check if my product is qualified for next awards.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
