G2 Seller Solutions in an online review website and intent data provider. The vendor promises to help tech companies establish their presence, build their online reputation, and connect with active buyers in their target audience.
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Trustpilot
Score 5.9 out of 10
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Trustpilot, headquartered in Copenhagen, offers their customer review platform to help businesses gather more online reviews and merge their online profile with feedback from their top customers and bring customer reviews to other high visibility platforms (e.g. Google).
G2 Seller Solutions is very good at providing vendors with a review platform with all the basic capabilities you could need where you can impact large audiences that can generate a good volume of visits to your product pages. Thanks to this, you can get reviews and intent data from those visitors that can be used in many different ways. But have to work hard to succeed, so if you have a review program in place with a dedicated team, it is ideal for you; but if you don't have the bandwidth to invest time in this, you will probably get all the potential from this platform.
TrustPilot cannot be trusted. They have consistently removed reviews since I started with them. At first I thought it was a one or two off situation. We recently launched an "ask for reviews" initiative and got several positive reviews and TrustPilot removed all of them, without recourse. This hurts us really badly and initiates drawn-out emails with our customers. TrustPilot is wrong about legitimate reviews and has no clean way to resolve that. They hurt our customer relationships more than helped.
Their website UI allows for fluid visualizations and analysis of the review data.
Their website widget integrates well with the website allowing us to display reviews dynamically.
They have pretty advanced integrations with Google SERPs where you can actually have your TP review show up instead of your Google review, which can have benefits.
It would be good to have more control over invalid reviews.
It would be good if buyers were required to contact the company to express their concerns before doing it on the reviews sites because many times a negative impression is caused by a misunderstanding and other potential buyers are not helped by being exposed to this misinformation.
Ideally, the data could be integrated into our website easier.
Support is amazing, their support team is always ready to help and on top of that they resolve any issues very quickly. I really like their employees as they are all very knowledgeable, providing us feedback on areas we can improve on, and very attentive and responsive. The turnaround for any request is relative very quick too which is great for any business
I've rarely had issues and needed support. During the implementation phase we relied on their support heavily and they were very knowledgeable, responsive and helpful. Any questions I've had have been answered promptly by my account manager. They also have a great knowledgebase for self-service support.
We like both platforms because they have similar but different offerings. The G2 Grid reports/content is really helpful for our team. We started using it in the last year and it's helping deliver even more value to our sales team in compete decks, social posts, and more. We also added to our TR offering with more of the intent leads to see how that goes. TBD on that so far.
We also evaluated Bazaarvoice when considering adding customer reviews. Completing a tax return takes time and energy from our customers. We did not want them to fill out a lengthy questionnaire-type review. We wanted to make the review process as simple as possible. Bazaarvoice seemed to be well-suited for retail brands but not for finance. I had used Bazaarvoice at a previous employer and implementing the review stars in our Google ads was a lengthier process back then. It may have changed now. The review stars automatically appeared in our Google ads after we reached 100 reviews. Implementing Trustpilot into our tech stack was a much easier process as well.