Frosmo vs. Instapage

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Frosmo
Score 7.0 out of 10
N/A
Frosmo includes tools for precise user segmentation with various rules and combinations that can cover any requirements (and customization options as well), MVT testing with a special control group method, full website personalization without any work from the IT deparment, conversion tracking, conversion optimization, as well as targeting and re-targeting via ad campaigns, that are created within the product, using the same user segments. Integration via JavaScript.N/A
Instapage
Score 7.6 out of 10
Mid-Size Companies (51-1,000 employees)
Instapage is used by marketers to create, optimize, and personalize landing pages without coding skills. With its built-in optimization tools like A/B Testing, Ad-to-Page Personalization, and Heatmaps, marketers can launch more campaigns faster and accelerate their conversions.
$99
per month 15,000 unique monthly visitors
Pricing
FrosmoInstapage
Editions & Modules
No answers on this topic
Create
$99
per month 15,000 unique monthly visitors
Optimize
starting at $199
per month starting with 30,000 unique monthly visitors
Convert
Custom Pricing
Offerings
Pricing Offerings
FrosmoInstapage
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details20% discount for annual pricing.
More Pricing Information
Community Pulse
FrosmoInstapage
Features
FrosmoInstapage
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
Frosmo
7.5
Ratings
9% below category average
Instapage
-
Ratings
a/b experiment testing7.00 Ratings00 Ratings
Split URL testing8.00 Ratings00 Ratings
Multivariate testing7.00 Ratings00 Ratings
Multi-page/funnel testing7.00 Ratings00 Ratings
Cross-browser testing8.00 Ratings00 Ratings
Mobile app testing7.00 Ratings00 Ratings
Test significance7.00 Ratings00 Ratings
Visual / WYSIWYG editor8.00 Ratings00 Ratings
Advanced code editor8.00 Ratings00 Ratings
Page surveys6.00 Ratings00 Ratings
Visitor recordings7.00 Ratings00 Ratings
Preview mode8.00 Ratings00 Ratings
Test duration calculator8.00 Ratings00 Ratings
Experiment scheduler7.00 Ratings00 Ratings
Experiment workflow and approval8.00 Ratings00 Ratings
Dynamic experiment activation9.00 Ratings00 Ratings
Client-side tests8.00 Ratings00 Ratings
Server-side tests7.00 Ratings00 Ratings
Mutually exclusive tests8.00 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Frosmo
7.5
Ratings
13% below category average
Instapage
-
Ratings
Standard visitor segmentation8.00 Ratings00 Ratings
Behavioral visitor segmentation7.00 Ratings00 Ratings
Traffic allocation control8.00 Ratings00 Ratings
Website personalization7.00 Ratings00 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
Frosmo
7.4
Ratings
13% below category average
Instapage
-
Ratings
Heatmap tool7.00 Ratings00 Ratings
Click analytics7.00 Ratings00 Ratings
Scroll maps7.00 Ratings00 Ratings
Form fill analysis8.00 Ratings00 Ratings
Conversion tracking8.00 Ratings00 Ratings
Goal tracking7.00 Ratings00 Ratings
Test reporting7.00 Ratings00 Ratings
Results segmentation8.00 Ratings00 Ratings
CSV export7.00 Ratings00 Ratings
Experiments results dashboard8.00 Ratings00 Ratings
SEO and Conversion Optimization
Comparison of SEO and Conversion Optimization features of Product A and Product B
Frosmo
-
Ratings
Instapage
7.6
Ratings
20% above category average
Landing page A/B testing:00 Ratings8.00 Ratings
Dynamic page text replacement00 Ratings7.30 Ratings
Real-time analytics dashboard00 Ratings8.00 Ratings
SEO tools00 Ratings7.70 Ratings
Optimization recommendations00 Ratings7.00 Ratings
Best Alternatives
FrosmoInstapage
Small Businesses
Convert Experiences
Convert Experiences
Score 9.9 out of 10
Zoho LandingPage
Zoho LandingPage
Score 9.4 out of 10
Medium-sized Companies
Dynamic Yield
Dynamic Yield
Score 8.3 out of 10
LocaliQ
LocaliQ
Score 9.0 out of 10
Enterprises
Dynamic Yield
Dynamic Yield
Score 8.3 out of 10
Adobe Marketo Engage
Adobe Marketo Engage
Score 8.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
FrosmoInstapage
Likelihood to Recommend
7.0
(0 ratings)
7.7
(0 ratings)
Usability
-
(0 ratings)
8.0
(0 ratings)
Support Rating
-
(0 ratings)
9.1
(0 ratings)
User Testimonials
FrosmoInstapage
Likelihood to Recommend
It was SO easy getting started. The fact that I was led through a step-by-step process when first joining was a GAME CHANGER. I have found it pretty easy to use for editing or creating email campaigns. It's good value for your buck!
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If you aren't too picky about having precise control over your page designs, Instapage is a great tool that will make it easy to build and publish pages quickly. It's easy to set up and intuitive to use. It seems like that audience (prioritizes speed over precision) is their target -- for control freaks like me, it comes up a little short. The pricing is pretty good for what you get -- a super-fast path to getting campaigns out quickly so that you can test and iterate your way to profitability. It plays really well with most other tools designed for the small, scrappy startup marketing team, too.
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Pros
  • The RSS Email Campaign feature.
  • It is simple, intuitive, and easy to use.
  • The templates they have to create a campaign are great.
  • Dashboard is easy to understand.
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  • I love how easy the setup was. The drag and drop design is easy for people who don't know code but it also allows coding options for those who do.
  • Customer service has been easy to contact. They are quick with their response times and have suggested workarounds or provided videos to help fix any issues.
  • They are constantly working on improvements to the interface and additional features.
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Cons
  • Importing contacts is still buggy.
  • Customers on the free plan have restricted access to customer service.
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  • Originally, we used Pardot and Instapage and I had to pull the coding from our Instapage landing pages and throw that into Pardot to get nice looking landing pages. When we transitioned to HubSpot, they took our existing pages and did this for us. But now they added an integration with Instapage and I am guessing this will solve any issues with using Instapage going forward for our website's landing pages.
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Usability
No answers on this topic
I've tried all of the other landing page services on the market, and this is literally the easiest to use. I am not a designer or software developer, just a simple guy and if I can learn how to use it, anyone can. That's what won me over. Their support and pre-made templates are awesome, but the usability is what I love!
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Support Rating
No answers on this topic
Again, support is just awesome. I've never had any issues go over 24 hours and the people are friendly and speak English really well.
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Alternatives Considered
No answers on this topic
We also use Mailchimp's new functionality to build landing pages. It has some advantages since we use Mailchimp as our email marketing system. However it is not as user-friendly as Instapage - and we only use it for certain simple campaigns that don't need us to be creative with the landing pages. I wouldn't recommend Mailchimp as an alternative to what Instapage brings to the table!
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Return on Investment
  • It helps me reach out to prospective clients every day
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  • My company was so disorganized, calculating ROI was never going to happen. However, Instapage did allow us to meet our goal, which was to acquire a specific number of leads within a month.
  • Instapage allowed me to make quick changes based on lead collection progress. When we were behind on our numbers, I could quickly make changes and A/B test different page layouts.
  • I'm not sure if they continued to use Instapage after I left the company, but it was a very helpful lead collection tool and allowed us to meet our goals.
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ScreenShots

Instapage Screenshots

Screenshot of the Instapage landing page builder for desktop and mobileScreenshot of A/B testing for layoutsScreenshot of understanding consumer behavior through heatmapsScreenshot of an example of how to get feedback from a team and collaborate on edits, in Instapage.Screenshot of some of Instapage's available integrations.