Freshsales vs. Keap

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Freshsales
Score 8.7 out of 10
N/A
Freshsales is a sales force automation solution for sales teams. It provides features that help salespeople to attract quality leads, engage in contextual conversations, drive deals with AI-powered insights, and nurture customer relationships. With built-in email, phone, chat, and telephony, Freshsales gives sales teams more time for selling by automating the sales process. It includes Freddy AI, salespeople can get insights into the best deals to go after and what actions to take and predict…
$11
per month per user
Keap
Score 6.0 out of 10
N/A
Keap is a small business-focused, comprehensive sales and marketing platform which combines basic contact management, CRM, marketing automation, and e-commerce capabilities into a single, subscription-based SaaS product.
$199
per month
Pricing
FreshsalesKeap
Editions & Modules
Growth
$11
per month per user
Pro
$47
per month per user
Enterprise
$71
per month per user
Pro
$199.00
per month
Max
$289.00
per month
Max Classic
Contact Us
per year
Offerings
Pricing Offerings
FreshsalesKeap
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional DetailsA discount is offered for annual billing.All plans with 1 user and 500 contacts. The price is $30.00 for each additional user.
More Pricing Information
Community Pulse
FreshsalesKeap
Features
FreshsalesKeap
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Freshsales
10.0
Ratings
26% above category average
Keap
-
Ratings
Customer data management / contact management10.00 Ratings00 Ratings
Workflow management10.00 Ratings00 Ratings
Territory management10.00 Ratings00 Ratings
Opportunity management10.00 Ratings00 Ratings
Integration with email client (e.g., Outlook or Gmail)10.00 Ratings00 Ratings
Quote & order management10.00 Ratings00 Ratings
Interaction tracking10.00 Ratings00 Ratings
Channel / partner relationship management10.00 Ratings00 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Freshsales
10.0
Ratings
27% above category average
Keap
-
Ratings
Lead management10.00 Ratings00 Ratings
Email marketing10.00 Ratings00 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Freshsales
10.0
Ratings
27% above category average
Keap
7.7
Ratings
14% below category average
Task management10.00 Ratings8.80 Ratings
Reporting10.00 Ratings7.10 Ratings
Billing and invoicing management00 Ratings7.40 Ratings
Automated CRM activity logging00 Ratings6.40 Ratings
Sales pipeline management00 Ratings9.10 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Freshsales
10.0
Ratings
28% above category average
Keap
-
Ratings
Forecasting10.00 Ratings00 Ratings
Pipeline visualization10.00 Ratings00 Ratings
Customizable reports10.00 Ratings00 Ratings
Customization
Comparison of Customization features of Product A and Product B
Freshsales
7.0
Ratings
7% below category average
Keap
-
Ratings
Custom fields6.00 Ratings00 Ratings
Custom objects5.00 Ratings00 Ratings
API for custom integration10.00 Ratings00 Ratings
Security
Comparison of Security features of Product A and Product B
Freshsales
10.0
Ratings
18% above category average
Keap
-
Ratings
Single sign-on capability10.00 Ratings00 Ratings
Role-based user permissions10.00 Ratings00 Ratings
Platform
Comparison of Platform features of Product A and Product B
Freshsales
9.0
Ratings
20% above category average
Keap
-
Ratings
Mobile access9.00 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Freshsales
-
Ratings
Keap
7.0
Ratings
17% below category average
WYSIWYG email editor00 Ratings9.00 Ratings
Dynamic content00 Ratings8.90 Ratings
Landing pages00 Ratings5.90 Ratings
A/B testing00 Ratings6.40 Ratings
Mobile optimization00 Ratings6.30 Ratings
Email deliverability reporting00 Ratings7.50 Ratings
List management00 Ratings8.40 Ratings
Triggered drip sequences00 Ratings9.00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Freshsales
-
Ratings
Keap
7.3
Ratings
12% below category average
Lead nurturing automation00 Ratings7.50 Ratings
Lead scoring and grading00 Ratings6.20 Ratings
Data quality management00 Ratings6.70 Ratings
Automated sales alerts and tasks00 Ratings7.30 Ratings
Automated follow-ups00 Ratings9.10 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Freshsales
-
Ratings
Keap
7.7
Ratings
10% above category average
Calendaring00 Ratings8.30 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Freshsales
-
Ratings
Keap
5.2
Ratings
28% below category average
Dashboards00 Ratings7.20 Ratings
Standard reports00 Ratings3.60 Ratings
Custom reports00 Ratings4.70 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Freshsales
-
Ratings
Keap
5.5
Ratings
39% below category average
API00 Ratings4.70 Ratings
Role-based workflow & approvals00 Ratings6.40 Ratings
Customizability00 Ratings5.40 Ratings
Third-party software integrations00 Ratings7.30 Ratings
Mobile app for sales & marketing automation00 Ratings5.50 Ratings
Best Alternatives
FreshsalesKeap
Small Businesses
Salesmate
Salesmate
Score 10.0 out of 10
Salesmate
Salesmate
Score 10.0 out of 10
Medium-sized Companies
Creatio
Creatio
Score 9.7 out of 10
LocaliQ
LocaliQ
Score 9.0 out of 10
Enterprises
Creatio
Creatio
Score 9.7 out of 10
LeadSquared
LeadSquared
Score 7.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
FreshsalesKeap
Likelihood to Recommend
10.0
(0 ratings)
7.2
(0 ratings)
Likelihood to Renew
-
(0 ratings)
9.0
(0 ratings)
Usability
10.0
(0 ratings)
9.0
(0 ratings)
Availability
-
(0 ratings)
9.1
(0 ratings)
Performance
-
(0 ratings)
9.1
(0 ratings)
Support Rating
7.0
(0 ratings)
9.0
(0 ratings)
In-Person Training
-
(0 ratings)
9.1
(0 ratings)
Online Training
-
(0 ratings)
8.6
(0 ratings)
Implementation Rating
-
(0 ratings)
8.0
(0 ratings)
Configurability
-
(0 ratings)
2.0
(0 ratings)
Ease of integration
-
(0 ratings)
1.0
(0 ratings)
Product Scalability
-
(0 ratings)
9.1
(0 ratings)
Vendor post-sale
-
(0 ratings)
6.0
(0 ratings)
Vendor pre-sale
-
(0 ratings)
1.0
(0 ratings)
User Testimonials
FreshsalesKeap
Likelihood to Recommend
Generally speaking for small to mid sized team I really cannot recommend it enough. It has an excellent feature set, good amount of integrations, fairly customisable and backed by solid support. And the pricing is very competitive too. I feel like if your team is larger than that, you might want to look at other alternatives but for teams that size, its really perfect.
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Keap is very good at contact management and automation creation but weaker at email campaign creation. I was particularly interested in a function where when manually entering a new contact, you are then able to email that contact using a premade HTML template. It will currently not do this. There is a workaround, but it is unnecessarily ponderous.
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Pros
  • Leads: organization, capture, integration
  • Sales: organization, intelligent data about metrics, forecast
  • APIs are very simple and stable to use, Zapier and 3ªpart integrations provided
  • User experience, almost no training is needed to use the solution, more over, a great app for iOS and Android
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  • Pricing: Keap Max Classic (formerly Infusionsoft) is affordable for nonprofits and small businesses and includes all the automation features we need!
  • Customer Support: Our onboarding and success coaches have been so helpful, taking into account some unique processes we have and finding solutions.
  • Updates: Keap is constantly providing more and better solutions!
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Cons
  • Persistent and pervasive down time
  • Lack of scalable integrations with data source (e.g., their Segment integration is barely functional and they won't improve it)
  • Slow and unhelpful customer service
  • Account management doesn't understand our business or what we're trying to accomplish
  • Email campaign feature is barely functional and only allows you to have 10 campaigns, even with the most expensive plan
  • Lead and contact records have gone missing and FreshSales is unable to recover data
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  • More articles and videos on how to use the various functions of Keap
  • Having representatives designated to certain regions or companies for a point of contact when help is needed
  • More options when building the emails. While the click and drop options can be a plus, they can also be negative because you are limited to image and text sizing and positions
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Likelihood to Renew
No answers on this topic
We have invested a lot into Infusionsoft and are using it to automate our processes and marketing. Changing CRMs would have a HUGE cost for us and based on our evaluations, the grass isn't greener elsewhere. Infusiosoft fits most of our needs and is slowly getting better each year. Their support is great and we will continue to use them until something much better comes around or our company outgrows a small business CRM.
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Usability
I would give Freshworks CRM's overall usability a 7 out of 10. Although the software has improved since we first obtained it, it still could use improvements to make functionality more intuitive and easier for the average user. It is not that challenging but there is definitely a learning curve
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You do need to spend some time on-boarding and implementing the software in order to have full functionality. We were lucky - we had colleagues at the university with experience with Keap and then hired an intern familiar with the software to get us set up and ready to use it. We've had some functionality issues with it along the way and that has frustrated myself and the other uses in our department.
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Reliability and Availability
No answers on this topic
There have been few outages since we became a customer, and when they have technical issues they are typically resolved rapidly.
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Performance
No answers on this topic
I haven't had any performance issues with Infusionsoft. Every time I use the software everything seems to run quickly and smoothly.
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Support Rating
When you initially log in to Freshworks, you get snippets to guide you on how to set up. You have a chat option on every page so you can reach out to the support agent and get your issues resolved in real time. The agents are fast, responsive, and experienced in handling even a person who introduced CRM to the world...
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Generally, very responsive support for even our more complicated issues. We do have some open issues that we need resolutions on and that I understand are complicated and will take longer to resolve but the open issues are significantly impacting to our business.
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In-Person Training
No answers on this topic
This training is taught often to the lowest common denominator so as to help as many customers of theirs as possible. We do the training and coaching and implementations for our clients. But clients who I know who have been to their training get trained well. The gap that can exist lies in you doing your part and really investing in using and building out the application. The training and education is only as good as your willingness to apply it.
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Online Training
No answers on this topic
The results of training online are often based on how people learn. The training was great but with feature updates, you just have to get in there sometimes and do it! The training definitely lays a firm enough foundation for you to be successful even if its can't be updated with every feature update.
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Implementation Rating
No answers on this topic
If you do this by yourself it will likely take you 6-9 months to get it entirely set up, unless you have a full-time dedicated person handling it. I recommend hiring a prof service company to implement it for you. They should be able to do it all in 90 days or less.
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Alternatives Considered
We are a smaller company and simply were not seeing the value in what we were paying Salesforce. We needed a robust opportunity and lead management system that was affordable and [Freshworks CRM (formerly Freshsales)] has provided us with that. We are now able to track leads, opportunities and funnels easily and quickly report on these to senior staff who rely on this information for their board meetings.
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Keap is fast. The learning curve is shorter and they have an academy for learning with videos quite extensive that explain a lot of different scenarios, specially when you need to customize scenarios of automations and segments. Is cheaper if you consider that this services CRM + Mailing don´t come often in one package and the realiability to send mails is quite good.
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Scalability
No answers on this topic
You get a lot of features included, but you don't need to use them all at once to start seeing an effect. When you are ready to use them, they are there. It also scales without costing too much money.
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Return on Investment
  • Freshsales has definitely had a positive impact on our sales. It's difficult to nail down the ROI it has generated, but it's well worth the cost.
  • The savings is mostly in time spent on lead and client follow up, so we can handle more leads and projects with a smaller team.
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  • Automation has allowed us to be more engaged and invested in our customers by reminding us about birthdays and other important events in their lives so that we can celebrate with them.
  • We lacked the manpower to sell and distribute orders online before setting up the payments and automation features. We now collect $5k+ a week in lost sales through online ordering.
  • List cleaning functionality and engagment settings have allowed us to run a 40-50% email open rate that allows us to create an engaged community around local events and opportunities as well as sales and special offerings.
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ScreenShots

Freshsales Screenshots

Screenshot of Contact viewScreenshot of DashboardsScreenshot of WorkflowsScreenshot of Lead Sc

Keap Screenshots

Screenshot of a Keap invoiceScreenshot of Screenshot of the entire sales pipeline displayed in one view.