Freshmarketer

Zarget is perfect for marketing teams to see how visitor traffic is interacting with the content on a page.

Incentivized

• Ease of use - you really don't need much of a prior knowledge of testing to get started with Zarget.
• Fast setup and integrations - we were ready to go within a day. Same goes for integrations. All you need is a permission from an account owner and webmaster to place the code within the source code of the website.
• Good support - very responsive when something goes wrong.

Incentivized

• Zarget could break down information and reporting a bit better.
• Zarget could add video traffic of each user to their platform.

Incentivized

I tested Google's testing platform before using Zarget and found it quite difficult to set up tests and doesn't give as much insight. I only used the free version though. Zarget definitely fairs better in comparison.

Incentivized

• It's too early to be calculating ROI, but I'd say we're on the track to north, thanks to Zarget.